I'm left wondering what else she does to surprise her man.

I wonder if the free booklet is still available. "Rice Ideas Men Like" Hmmm...

Say, honey...

No mention of my favortie use of rice: Budweiser!

You rhymed...thrice!

I'm half way through the first season of "Mad Men" and this ad makes much more sense than it would have had I not watched that show.

The ad did mention my favorite way to eat rice, with bacon and sour cream. TASTY!

Beautiful eyes.

My wife surprises me with plain white rice for dinner. We have an entire cabinet full of seasonings and we are eating plain white rice. WTF?

Just not wild rice. That would be too much. He'd probably have a heart attack.

Rice cakes with bacon? That's so ridiculous it just might work.

Mmm. Rice with chives.

I mean, yuck. Anything with chives.

rice w/ bacon, eggs, green onions, and soy sauce is good actually.

@tedyc03:
Dorothy: "Who the hell says thrice?"
Rose: "It's a word!"
Dorothy: "So is inter-uteran. It does not belong in a song."

I can't help thinking about how pissed off I would be to hear my wife call me at work to say, "Honey, when you get home, I have something unexpected for you."

...only to find out I raced home for a plate full of rice.

"Girls, if your husband's cheating on you with that new blonde in the secretarial pool, it's because YOU'RE not serving him rice. Take control of the marriage and put some empty carbs on the table!"

I'm very confused as to what her expression is trying to convey. Perturbed? Confused? Blue Steel?

See now, this doesn't work for me. If I think of rice taken in a sexual way, then I think of rice+genitals. Which reminds me of the time my cat got worms.

No thanks.

So I guess rice was a 1960s euphemism for fellatio.

It's so funny that even in the 60's rice was "exotic." I guess it explains why we still have our overweight hangover- we were still eating like farmers until recently: Whole milk, lot's of meat, potatoes, bread, and few veggies. Of course, if you work in an office and don't work like a farmer, you get fat.

@Scoobatz: Maybe rice paper undies? That would be unexpected?

@dopplerd: Of course. Because if your not unexpectedly serving him rice he will run off with the hot blonde from the typing pool.

Books and ads from the 50's and early 60's are pathetically funny in how they blame women for everything and find a way to beat a bit more insecurity into them at every turn.

I love Mad Men. One of the few things on TV worth watching.

I can't get past the fact that her eyes keep trying to see the inside of my head. (Yet this is still better than the Head-on ads.)

@friendlynerd: Hahahahahaha!

@jumpycore: Of course it is. Isn't that basically just pork fried rice though?

@Katxyz: She's obviously doped out of her gourd. Didn't doctors prescribe heavy painkillers/opiates for "female hysteria" back in the 60's?

I think the best part of this ad is the word Va-rice-ity at the bottom as if the woman's face wasn't quite enough to sell us on the idea of eating rice.

Awesome. I get it!

@MayorBee:
Actually, in the 60's the drug of choice for "depressed" house wives were amphetamines, barbiturates, and(in the late 60's) benzodiazapines. Opioids were RX'd rather sparingly.
One of the favorite types of meds for those melancholy housewives was the amphetamine/barbiturate combo pill, such as Dexamyl. Some of the ads were hilarious in retrospect, but probably quite fitting for that time. Naturally this led to an epidemic of amphetamine abuse.

He! He!

Hahaha... variceity. I love classic vintage ads... if you like them, you should check out The eBook of Classic Vintage Ads (link to ebooks version)

Has anyone else noticed that NO WHERE does it specify where she is serving him rice?? Maybe he's nibbling it off of her *******

oooo now THAT's enexpected!!

The lady in that ad looks just like the flight attendant who served me on that moon ship in 2001. You know, when I was going to Jupiter for that mission I can't talk about.

@dopplerd

Isn't that show just great? I caught it Sunday during the marathon by accident and was immediately hooked...not many shows do that to me.

Kinda of the anti-Donna Reed.

Ah, for the days when a dash of paprika was "spicy" and rice was "unexpected."

they need to do that on an episode of Mad Men

Send her back to school for beginning sentences with "Or."

(of course we know this REALLY isn't a 1960s ad because there's no suggestion for a rice Jello mold)

@dopplerd: too true. I imagine Don Draper would say something like this: "It's not just rice, it's an experience that touches the soul. It takes you back to the time you were a little kid, trying something new and scary and exhilarating".

I don't want to sound like an idiot, but am I the only one who noticed the poor grammar here: "This 1960's ad for rice teaches us once again that if you pair a hot chick with any item and you can sell it."

@timmus: Only if it involved lime jello, cottage cheese and pineapple.

It is probably in one of those old jello cook books.

@MayorBee is Haulin' Ass...Gettin' Paid: I think she is going the other way. Maybe some Bennies or Greenies.

@ARP: Pretty much. We're the descendants of miners, farmers, sharecroppers, and sweatshop workers - all of whom worked hard and often couldn't afford good food or enough of it.

And the last generation of those people, we call "Grandpa and Grandma" - who taught these lessons to us when we were children. Now we're in the era of Supersizing and HFCS, but it's hard to unlearn these lessons.

Hence, we're fat.

@sir_pantsalot: It was the United States in the 60s. You did NOT have an entire cabinet full of seasonings.

For a second I thought this was Jezebel. Not that that's a bad thing. ;)

"Rice Ideas Men Like:" Because all men like exactly the same things! And those are fat...and fat.

This reminds me of an unnecessary advertising thing I saw a few days ago...

"The Sun: Brightening Your Day for 5x10^9 Years"

@Katxyz: Magnum.

Yeah, that va-rice-ity is sweet.

You could do a whole day of rice stories and call yourself Consume-rice-t.

(Seriously, though, I love rice.)

I love rice!

My mom used to sauté raw short grain rice in bacon grease and crushed garlic before adding boiling water. Added a bit of salt. Cover and let steam for 15 minutes. Sticky and delicious! Not of that Uncle Ben's stuff. Of course, the bacon fat will kill you... now she uses olive oil. It's still very tasty.

I'm not sure how rice can possibly be a surprise. If a marriage needs rice to spice it up, the problems are deeper than supper.

To think that woman could be a grandmother by now. Maybe now SHE'S the one getting surprised by rice. Her kids encourage her to try the sushi, it's really, really good and the shrimp ones are cooked, really, grandma.

Rice isn't amazing. What amazing is European bread.
Rice is as square as pasta or white bread.

Yeah, he was getting tired of tossed salad.

@Angryrider: In the 1960's, rice was amazing because it wasn't a potato.