Coca-Cola: Expect Higher Prices After Labor Day

The U.S. Coca-Cola market just isn’t what it used to be — bottler Coca-Cola Enterprises’ profit fell 23% due to commodity costs and sluggish U.S. sales. The solution? Raise prices. You can expect battled Coke to cost a little more after labor day.

Coca-Cola Enterprises, which has about 80 percent of the United States market for Coke, said it would raise prices after Labor Day because of higher commodity costs and declining American soda sales. It said prices would go up by a percentage in the mid-single digit to high-single digit range. Bottlers set prices for retailers like grocery stores.

Hey, at least they didn’t change the bottle size, right?

Biggest Bottler of Coke Plans to Increase Prices [NYT]
(Photo: balmes. )

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  1. ScubaSteveKzoo says:

    another reason to not choke down high fructose corn syrup. I welcome the price raise.

  2. Angryrider says:

    Maybe that’ll motivate people to drink less soda. But some people’s gotta have their caffine fix right?

  3. zigziggityzoo says:

    It’s already about $5/12pk cans. Raising prices 8% or so is nuts, considering in Michigan I also have to pay $1.20 in deposit. Solution? Either wait for the 4 for $10 deals (sometimes 5/$11), or keep drinking that high-quality H2O.

  4. loganmo says:

    Sales (demand) are down the response is to raise prices. What?

  5. snoop-blog says:

    I love coke. It’s the only cola I like. However lately I’ve been hittin up that rasberry citrus Mountain Dew. In fact I’m drinking one right now :)

  6. dorianh49 says:

    @ScubaSteveKzoo: This is for bottled, er “battled” Coke, which is the only way to (locally, anyway) obtain Coke made with sugar instead of HFCS. Quick, to Costco, everyone! Stock up!

  7. Tmoney02 says:

    @zigziggityzoo: Not sure why you are throwing in the deposit amount in there, you get it back. Or are you actually too lazy to recycle the cans and lose the deposit?

  8. iMe2 says:

    @loganmo: It sounds like something a cigarette company might try [inelastic demand]…so does Coke think it’s product is that addictive? I’ve always thought it was fishy that I would suffer withdrawal symptoms after drinking Coke for too long…

  9. This is insane. So poor sales = price raise? That doesn’t seem smart.

  10. MissPeacock says:

    @zigziggityzoo: Most stores (like Target and Wal-Mart) alternate putting Pepsi and Coke products on sale each week so you can get three or four 12-packs for something like $11.00. I’ve also found that gas stations tend to provide good deals from time to time on 12-packs. You just have to watch out for the signs.

  11. @Angryrider: I drink soda purely for the fiz, but if the price goes up I may have to look for an alternate. As of right now soda is so cheap, ten twelve packs for ten dollars, that there is no reason not to buy.

  12. err… correction, five twelve packs for ten dollars

  13. zigziggityzoo says:

    @Tmoney02: Not too lazy to recycle, but sometimes too lazy to return them to the store for deposit back. The recycling bin is 20 feet away. The store is 2 miles.

  14. Erwos says:

    @snoop-blog: The new MD flavors are indeed surprisingly good.

  15. ARP says:

    @Captain_Collide: Not really, as others have mentioned, there is analogy in cigs. You will always have a die-hard group of consumers, so if you can extract more margin out of them, the overall reduced sales are nullified.

    @dorianh49: I think they’re referring to “bottlers” in the generic sense, anyone who puts Coke in a container, not just the sugar version. Can anyone confirm.

    @ScubaSteveKzoo: I’m with you. This might actually help people get off super-sweet drinks.

  16. I drink obscene amounts of Coke Zero now, but I use to be a Pepsi girl. For some reason Pepsi is slightly more expensive in my area most of the time. If Coke raises it’s prices by that much I’ll probably just switch back to Pepsi.

  17. BeeBoo says:

    They already reduced the 2L bottles to 1.5L bottles where I live a few years ago. Some stores have both but most just have the smaller size. Price didn’t go down, either.

  18. henrygates says:

    Meh, the generic grocery store brand is way cheaper anyway. Why pay 75 cents for a can of Coke when I can get Safeway Cola for 25 cents?

  19. loganmo says:

    My boyfriend recently bought me the most awesome thing, it’s called Soda Club. You can use it to make your own soda. You get a small device with a cannister of CO2 good for making about 120 liters of soda or so. There are over 30 flavors, ranging from cola to fake dr. pepper to energy drink to citrus sparkling water. It’s alot cheaper than store bought soda, and it’s fun!

  20. AMetamorphosis says:

    Coca-Cola also recently removed the 12 pack gift certificates from the mycokerewards.com program.

    It used to be that for every 100 points you could redeem them for a 12 pack of coke. With coworkers giving me their bottle caps I redeemd over 45 free 12 packs in the last 9 months.

    Coke goes on sale every other week … anyone who pays retail is crazy … just watch the sales and stock up. I don’t think I have paid over 2.50 for a 12 pack of Coke in the last 3 years. Currently I have 4 12 packs in the pantry … its not like it goes bad quickly.

  21. Tmoney02 says:

    @zigziggityzoo: Understandable. If you have kids you can have them put it in the machine while you shop, or know neighbor kids, have them return the cans and split the money. Just a few ideas.

  22. junkmail says:

    @EE: Give mineral water a shot. As I mentioned in a Lifehacker comment, Perrier broke the soda habit for me. If you’re absolutely dying for a sugar fix, try this stuff: (available at Costco)

    [www.scojuice.com]

    (It’s unbeLIEVAbly tasty!)

    BTW, anyone else having problem with the nested comments script breaking with Firefox 3.1? (All the Better Lifehacker scripts, as a matter of fact…)

  23. ARP says:

    @EE: I had the same thing. I switched to club soda/seltzer water. Better for you, cheaper, and gives me the fizz. Some might view it as bland, but it works for me.

  24. ObtuseGoose says:

    Because of “declining American soda sales” they’re going to raises prices? This makes no sense. The shelf price for a 12-pack of Coke is $5.49. I’m pretty sure Coke is making a small profit on their carmel-colored sugar water. Guess it’s time to stock up now before the price high. Bah!

  25. ObtuseGoose says:

    where’s the “edit” button? “price hike” not “price high” bah!

  26. Wally East says:

    @snoop-blog: Oh, snoop-blog, why haven’t I heard about this raspberry citrus Mountain Dew?! I mean, I’m glad the orange Live Wire is back but this flavor sounds good.

  27. tom2133 says:

    So either Pepsi will take this and price themselves lower than Coke, OR take the more likely solution, and raise their prices along with Coke.

    I wonder if their promos that they had a kicking their ass – “Buy FOUR 12 packs, get another 12 pack FREE!”

  28. samurailynn says:

    Well crap… rum and coke is my husband’s weekend fix.

    Seriously Coca-Cola… raising your prices when everyone is trying to save money is just going to make people buy less or buy something else.

  29. Tmoney02 says:

    @ObtuseGoose: @Captain_Collide: @loganmo:

    I would assume they are raising prices because the “higher commodity costs” have risen to a point to severely hamper profits made. In the past they were able to shrug it off and make it up through volume but since everyone is stopping their pop habits they are being forced to raise prices to guarantee the profits. (and obviously raise it more than any lost volume due to the higher price)

  30. ludwigk says:

    Before July 4, the Safeway near me was having a “Buy 2, Get 3 free” for 12 packs of coke, which worked out to something like $1.75/12 pack. So that was obviously the opportune time to stock up. I don’t really buy coke any more, but I like seeing a good deal.

  31. The key point is that this is the “bottler” not Coca-Cola the drink maker, they are 2 different companies. It is the same way with Pepsi. This is why if you are wanting to own a drink company you want to make sure you own the company that makes the drink not the bottler, the company that makes the product can screw the bottler to keep their stock looking good when it is really in the shit. It looks like they have been playing that game and now the bottler is having to raise prices to make a profit.

  32. @loganmo: I think I’ve found what I want for my birthday! Now to start leaving hints around the house…

  33. ratnerstar says:

    Note to everyone here who is mystified by Coke’s decision to raise prices: the alternative would have most likely been smaller sizes, i.e. the “grocery shrink ray.” Every time someone on a GSR post points out that reducing portion sizes is functionally equivalent in most ways to raising prices, about a million people respond that they’d prefer companies to be “honest” and just hike up prices.

    Well, you got your wish!

  34. backbroken says:

    @ObtuseGoose: The issue is not that they aren’t making a profit. The issue is that they aren’t making the same level of profit as they did before. Investors don’t take kindly to that sort of thing.

  35. DWalk says:

    How is drinking less soda a bad thing? If prices go up and people drink less, maybe we’ll all be healthier? A price hikes affect kids much more than adults, and if kids drink less soda, that’s a good thing, no? Kinda like $5 gas – we’re all driving less.

  36. Imaginary_Friend says:

    @loganmo: Now that’s smart!

    I’m not a big soda drinker, but when I do get a craving, Jones’ Strawberry Lime or FuFu Berry does the trick. They also sell a Pure Cane Sugar Cola.

    [www.jonessoda.com]

  37. Applekid ┬──┬ ノ( ゜-゜ノ) says:

    @ratnerstar: The difference is that it’s honest and people notice.

    If Pepsi and company don’t follow suit and keep prices the same, they’re in a good position to snipe some of Coke’s business. How badly do some people prefer Coke to Pepsi? Bad enough to pay the hike? I’d suspect most would, but obviosuly not everyone (if they haven’t already moved to generic store brands).

    Now, if Coke raised prices by sipping a few ounces off the top of all their existing unit sizes, the hike wouldn’t be as obvious and they can trick people into not re-evaluate their spending.

  38. El_Fez says:

    You know – if it was that tasty mexican coke that Costco sells with the real sugar instead of that corn surup crap, I’d *GLADLY* pay a premium. As it is, domestic coke has not touched these lips in YEARS now.

  39. Juliekins says:

    I was all set to come in here and extol the virtues of the 4/$10 and 5/$11 sales, but I see 24896515 of you beat me to it. Walgreens and CVS tend to have really good soda discounts as well, and if you’re willing to jump through the hoops of their customer card programs you can save even more. Luckily there are varieties of just about every bottler’s products that I like (Coke Zero, Pepsi Max, diet Sunkist, diet Dr. Pepper, etc) so when each bottler puts their stuff on special, I stock up. If this means Coke costs more and goes on sale less frequently? Eh. Who cares. I’ll just buy the other brands instead.

    I love fizzy mineral water too. La Croix, Canada Dry, or if I’m feeling fancy, Perrier. If I’m feeling REALLY fancy, Gerolsteiner. God I love that stuff. I wish we could get Gerolsteiner Medium in the US.

  40. ratnerstar says:

    @Applekid: I’m inclined to agree with you; my point was, given the general consumerist mindset, people should be applauding Coke rather than shaking their heads.

  41. Dervish says:

    @ratnerstar: Quoted, because this is my exact problem with shrinkage complaints. People aren’t satisfied even when it’s communicated clearly! The same thing happened when General Mills advertised that they were shrinking their cereal a year ago.

  42. evslin says:

    If Coke is having problems moving their product I’d suggest they move their prices down, not up, and ask their vendors to do the same. $3 for pop at a football game is too much, and $1.49 for pop at a gas station is borderline too much.

    As far as I’m concerned, everybody who’s selling single-serving bottles of pop are pricing it like cellphone carriers price their SMS plans – like value add-ons that they know people will pay out the ass for regardless of how much it costs.

    20oz bottles of coke for $1.49 at the gas station down the street from my office, while 2 liter bottles go for something stupid like $1.20. Really? At that price, those bottles should be sold out all the friggin time, right? Wrong – 2 liters is too damn much for somebody who just wants a drink for lunch, and besides those bottles don’t fit in the cupholder in my car anyway.

    I’d buy a heck of a lot more pop if I could finish what I bought in one sitting and it meant my monthly pop bill wouldn’t outweigh my cellphone bill.

  43. steveliv says:

    my wife and i are coke zero addicts, we usually go though approximately 20 two liters every month. i won’t pay more than $1 each, so we usually stock up a months worth when they
    are on sale.. heck i have a rain check from Food Lion for 79 cent two liters if ever the price goes up too high…

  44. DrGirlfriend says:

    I know someone who won’t be happy to hear this. My mom has a neighbor who really enjoys coming home from work and having a rum and Coke. When the price of rum went up, she railed that all she does is work and come home, and all she wants is to have her rum and coke in peace, and how could they not leave her only vice alone. Poor lady.

  45. kaptainkk says:

    I refuse to buy regular Coke with HFCS and there is no way I’m pumping my or my kids body with those artificial sweeteners for the diet drinks. Hell raise the price all you want. It would be good for a change to stop people from drinking mass quantities of this crap. It’s sicking to see people letting their kids drink soft drinks and nothing else.

  46. snoop-blog says:

    I’ll have Roz the moderator know I’m holding back as many “coke Prices” jokes as I can, but I keep thinkin about that Jay-z line “coke prices up and down like it’s wall street holmes…”

  47. Tmoney02 says:

    @evslin: Sounds like you have a problem with vendors/merchants not coke itself. They can only set the price that they sell to the vendor. The vendor can then charge whatever they want. It is in vendors best interest to sell as much pop as possible so whatever they are charging is what they think people will pay and why would coke tell the vendor they know better than the vendor.

    $3 for pop at a football game is too much, and $1.49 for pop at a gas station is borderline too much.
    What no complaint about the price of pop at the movie theater? Maybe you should accept venues charge inflated prices because they can and they have to pay off stadium expenses. And There is a reason most people don’t shop at their local gas station. You are paying more for the convenience of not having to go to a grocery store.

    like value add-ons that they know people will pay out the ass for regardless of how much it costs.
    Whats wrong with that? Nobody is forcing people to buy soda, there is plenty of other options available at different prices, so if people are willing to pay whatever the cost whats wrong with charging that?

    20oz bottles of coke for $1.49 at the gas station down the street from my office, while 2 liter bottles go for something stupid like $1.20.

    You ever thought that maybe the costs of a 2 liter is a lot less than a 20oz. The plastic and shipping costs per ounce of pop is a lot more for a 20oz. Plus you are paying for the convenience of a smaller package. Almost everything is cheaper in bulk.

  48. Michelina says:

    @iMe2: You’re probably going through withdrawal from the caffeine. It could just as easily happen with Mountain Dew or coffee.

  49. I’m seriously surprised they didn’t decide to invent new sizes like the 10-oz. can, the 18-ounce bottle, and the 1.6L bottle.

    Or maybe a 9-pack of sodas instead of 12. Market it as “The soda cube” arranging the cans in a 3×3 square.

  50. SuffolkHouse says:

    Maybe sales are sluggish because you see a 16 ounce bottle at the register for 10 cents less than you could buy a liter in the aisle.

    Screw these poison purveyors.

  51. Pinget says:

    Yo, Coke, you want sales to go up, replace that icky HFCS with cane sugar. HFCS is the reason many people stopped buying your drinks.

  52. alfundo says:

    @ratnerstar:

    that is my wish, however, I think Coke knows it can’t get away with shrinking a 12 ounce can and making the same money as raising the price. a 12 ounce can of soda is much different then a tube of toothpaste.

  53. lalaland13 says:

    It did seem like soda prices (down here, it’s all Coke) went up pretty fast. While I hate to see another thing go up in price when the economy is so bad, I’m really glad I stopped drinking soda nearly three months ago. It’s strange. I never expected I’d be able to do that, but after a week or two of withdrawals and cravings, I’m fine. In fact, a couple weeks ago I had some Diet Coke with lime out of curiosity, and it tasted OK, but it gave me a headache after a few sips. I poured most of it out.

    I go with Brita water or tea now.

  54. evslin says:

    @Tmoney02: Sounds like you have a problem with vendors/merchants not coke itself. They can only set the price that they sell to the vendor.

    You’ll note that I did say I think Coke should ask the vendors to adjust the prices downward to help boost sales.

    As for the rest of your post, you seem to be under the impression that I’m bitching about the price/availability of a necessity.

    Pop’s not a necessity, never has been.

    I’m speaking more to the fact that Coke is complaining about their inability to move enough of their luxury product and raising the prices to compensate. People get the fact that pop isn’t a necessity, and once the price goes too high they’ll quit buying it plain and simple.

  55. lalaland13 says:

    Also, how do states that require a deposit on sodas work? I’ve never really understood that, probably because I live in a state that doesn’t require one.

  56. The_Gas_Man says:

    They have changed the bottle size. I just visited a gas station in Virginia selling 16oz bottles for 99 cents. The 20oz Pepsi bottles next to them had a sticker on the window advertising that their products had 4 more ounces than Coke’s products.

  57. sahhhm says:

    @MissPeacock: yup. I had that encounter last night, buying drinks for a party. One store had Pepsi products 2packs for $10 and the CVS right next to it had 3packs for $10. To Each his own.

  58. snoop-blog says:

    Has anyone else noticed how expensive a 20oz bottle is compared to 2 years ago?

  59. Dervish says:

    @Pinget: Pretty sure that’s not true.

  60. Spaztrick says:

    I figured this was coming soon. A gas station near my house is now selling 2/$3 on 20oz Coke products.@snoop-blog: Yeah, under a buck (just barely).

  61. Tmoney02 says:

    @lalaland13: When you buy a soda the deposit is added to the price like a tax. When you return the cans the store give you your money back.

    So buy a 12 pack in Michigan you pay $1.20 in deposit (12 cans at 10 cents each) and next time you comeback you can return the empties for 10 cents each getting your money back.

  62. Randomeis says:

    I had some imported Cane Sugar Coke the other day, it is so much better than the Corn Syrup ones I would pay a premium to have it available here in the US.

  63. Red_Eye says:

    @Dervish: Don’t be too sure, its why I will spend the extra $ for Jones Soda which has cane sugar.

  64. bohemian says:

    We quit drinking soda a few years ago for health reasons but it wasn’t too hard since we were spending crazy amounts of money on it and it really isn’t even a food. Though the withdrawls were horrible. I think coke puts something in their soda that is seriously addictive that other sodas don’t.

    Sales are probably down because more people are figuring out that soda consumption is bad for you and a waste of cash.

  65. Dervish says:

    @Red_Eye: Consumerist readers are a well-informed but small percent of the soda market. I’d guess the dropoff in sales has more to do with pinched budgets than HFCS as an ingredient.

  66. __Ken__ says:

    “This is insane. So poor sales = price raise? That doesn’t seem smart.” – I dunno, it’s how USPS has been doing it for years now. I’m agreeing, just pointing out the stupid logic is used elsewhere. It’s the reverse of supply and demand that I learned.

    I think Coke would do much better if they didn’t spend so much on their dumbass commercials. After watching one I don’t think I want a Coke I think WTF?

  67. MrFreshy says:

    I saw a story about this a couple of months ago.
    The higher commodity price is the HFCS. All corn based products have risen in price, and it will be affecting beef soon as well. If they want to reduce costs, they should move back to cane sugar, as it is now cheaper. The main reason for the switch to HFCS was the cost savings. Things have reversed, so should they.

  68. Tmoney02 says:

    @MrFreshy: I knew HFCS has gone up but wasn’t sure of sugars prices. If it is cheaper I wonder if they are hesitant to switch back because they would have large up front costs to switch over machines? Or they think people would actually switch because the taste changed from the HFCS taste.

  69. dumblonde says:

    @Tmoney02: I think sugar is still more expensive than HFCS. But let me tell you that Coke made with sugar is delicious. Coke in other countries tastes amazing and when I inquired into the diff in taste it’s precisely because they use sugar and not HFCS. Hopefully the price increase applies only to regular coke and not Diet or Coke Zero (which I’m addicted to)

  70. stevejust says:

    For the last 10 years I tried quitting coke so many times. Mainly for political reasons, you know, the killing of trade unionists in south america and things like that & the close relationship with the CIA that coke has.

    Finally, when I was doing my teeth whitening thing, I was able to give it up for good, and I’ve been Coke free for 6 months. I lost 17 pounds. (Some of that has to do with going to the gym more.) There’s no question Coke is terrible for you.

  71. howie_in_az says:

    Coca-Cola Enterprises, which has about 80 percent of the United States market for Coke…

    … who has the other 20% of the US market for Coke? Isn’t ‘Coke’ a registered trademark or name or some such that prevents others from using it? :confused:

  72. CherriSpryte says:

    If only someone could convince some of the CEOs at Coke that the decrease in sales is due to consumers boycotting their product because of their support of the Beijing Olympics.

    While I know that the economy, rather than a sudden concern over Tibet, is why sales have dropped off, its still a nice thought . . .

  73. Kounji says:

    @bohemian: YEah, this is the main reason for my decrease in drinking soda. I want to save my teeth and its more or less empty calories.

  74. warf0x0r says:

    Hrm… I see their using GM tactics. Lets see how long this lasts.

  75. failurate says:

    @MrFreshy: Switching would be knee jerky. They have to ride it out to see if corn prices stay elevated. When this whole corn ethanol thing finally collapses (as it should hopefully soon), Coke wouldn’t be in a position to take advantage of the super abundance of left over corn over-production.

  76. failurate says:

    I haven’t figured out the way these companies are working… they are having trouble moving inventory, so they are raising prices?
    I know I skipped a few marketing classes, but… ?
    Is it the Grey Goose strategy? Price it high, everyone will want it then.
    I thought that only worked with new products.

  77. DH405 says:

    Are they saying that 20% of Coke is counterfeit?

  78. sodden says:

    @failurate: lol I was thinking along similar lines. Sales drop, solution: raise prices!

    If this happens with Pepsi products too, I’ll start switching over even more to home made lemonade.

    Here, it’s “officially” about $6.99 for a 24 pack of 12 oz cans, but I only buy it when it’s $6.00 and under, which is usually the case with sales. But the price has been creeping up and I’ve been moving toward drinking less of it.

  79. RandomHookup says:

    @AMetamorphosis: Yeah, but that was advertised as a “limited time” promotion. They only offer those every so often (and last time I remember you could only get one period).

  80. whydidnt says:

    Since when does raising the price of your product help sales? I can understand the logic that if your costs to produce go up, you have to raise the retail to cover those. However, Coke seems to think their product flies in the face of economic reality that says when you raise prices, you sell less.

    I don’t really drink much soda, so this isn’t a huge issue to me, but I find their explanation pretty funny. Of course if this means my Rum’N’Cokes start costing more, I might get a little grumpier.

  81. Eoghann says:

    The drink companies don’t just have inventory laying around. Warehouse space is money. Most regional bottlers get the product in the back door, and is out the front door in a day or so. Costs to move this product from one place the next have skyrocketed, and you expect the company to just “drink it?” As a KO shareholder, I beg to differ.

    I expect the company to make a profit, but more importantly don’t be stupid about it.

  82. zigziggityzoo says:

    @failurate: mmm, knee jerky.

  83. ToddBradley says:

    I’d gladly pay an extra 50% for a Coke made with real cane sugar instead of high fructose corn syrup.

  84. allstarecho says:

    @ToddBradley: Agreed. IF they’d bring back the sugar, I’d be willing to pay more. I already do pay more for Jones Soda because they use cane sugar.

  85. Marshfield says:

    @alfundo:

    So there’s just two ways to handle rising costs: grocery shrink ray, or raise prices. Coke can’t use the shrink ray on its’ 12 oz cans and 2 liter bottles, so the only alternative is to raise prices.

    I wonder what other items (besides beverages that come in standard 12 oz cans and 2 liter bottles) are out there in packages that are so standard that they are immune to the shrink ray?

    How about the gallon or half gallon of milk? Immune?

  86. Marshfield says:

    @allstarecho:
    I was watching a “modern marvels” the other night on soda pop, and a store owner that sells hundreds of varieties of soda claimed that to his palate, cane sugar had a better flavor than corn syrup, it had ‘more snap’ as he put it.

  87. allstarecho says:

    @Marshfield: We have one of those stores here in Jackson, Mississippi. It’s called The Soda Emporium and he sells everything from Coke with sugar to dill pickle soda. I go at least once a month to get “real” Coke.

  88. karmaghost says:

    In Michael Crichton’s book “Sphere,” one of the team members who investigates a ship from the future finds some Coca-Cola and says “remind me to invest in Coke.” At the time (this was years and years ago) I thought to myself “well yeah, coke will be around forever, why not?” But after this news, it makes me second-guess everything. What times we live in where Coca-Cola is in trouble. *sigh*

  89. Whtthfgg says:

    Does anyone remember those 20 ouncers used to be 16….then all of a sudden everyone says “4 ounces free!!” all of a sudden up goes the price from 79 to 1.10 now it’s like 20 ouncers have been here forever……what if they went back to 16…..lol

  90. Actually, they ARE shrinking the bottles in vending machines, at least in my part of MD. They’re back to 16 oz. Ran into TWO of these machines in the past week. My diet says yes to the 50 less calories, but not my thirst for sugar and caffeine in one convenient liquid.

  91. allstarecho says:

    A 20oz bottle of Coke costs either $1.39 or $1.49 plus 7% tax here in Mississippi already. That’s the 2 prices you’ll find depending on where you go.

    Oh well, give it a few more weeks.. they will sell out to some foreign bottler like Budweiser did.

  92. jonworld says:

    Yet another reason why I’m glad I’ve been free from my Coca-cola dependency for three months now.

    Also, does anyone remember when the machines sold soda in cans instead of plastic bottles? I only see a can vending machine once in a blue moon. Not only were the cans so much cheaper, but they were smaller, meaning I could actually finish them and I would drink less of that disgusting black mixture called Coke in one sitting. I think the slow switch to bottle vending machines has helped contribute to our country’s obesity problem since everyone has more coke.

  93. Illiterati says:

    @loganmo: Just checked out the Soda Club website, and the basic “soda lovers” starter kit is $109 + $19.99 shipping. It makes 48 liters of soda, which would be the equivalent of paying $5.37 for a 2-liter! Nice idea, but not thrifty.

  94. Illiterati says:

    @CaptainSemantics: See my comment above. Cool idea, way more expensive than store-bought. Of course, if someone else is buying, then go for it!

  95. kyle4 says:

    Damn, considering there is always a boat load of Coca-Cola and Pepsi products here, I was assuming their sales weren’t going down. It sucks that they’re being raised, but then again, everything else is being raised now too.

  96. mrearly2 says:

    That’s okay–I don’t buy poison, anyway.
    People can’t live on soft drinks, but they are dying on them.