Is your supermarket the victim of The Grocery Shrink Ray, the force that is shrinking how much product you get while keeping the price the same? Here are three antidotes:
1. Look for the old larger sizes still on shelves.
2. Compare unit costs
This is the number in the upper left of the price tag. A lower unit cost means a better deal.
3. Buy based on best value.
Reposition your thinking; instead of identifying yourself as “I’m a Corn Puffs guy, I’ve got to have my Pops,” rationalize your thrift by saying, “I’m a money-saving guy, I’ve got to buy the best deal.” Be willing to brand jump.
These tips won’t completely negate the shrink ray, but at least they can partially counteract its effects.