Reader Max writes in to let us know that Kraft’s Zesty Italian Dressing has (allegedly) not been hit by the dreaded grocery shrink ray– a fact that they proudly display right on the bottle!
While I typically do not keep track of either the price or size fluctuations of my ordinary grocery purchases, this label jumped out at me. The label, for Kraft Italian salad dressing, prominently boasts “Still 16oz!”. Whether this is a marketing reacting to the increased awareness of the ‘grocery shrink ray’ I cannot be certain. Unfortunately I do not have the price comparison available to see if Kraft has simply raised the price while keeping the same amount of salad dressing.
Resist, Kraft. Resist!