Wal-Mart is getting ready to shed its twenty-year-old blue and white skin in favor of a new store logo which will feature white letters on a burnt-orange background next to a white starburst, according to the WSJ. Wal-Mart will also lose its ubiquitous hyphen and will be known as simply “Walmart.” The new logo (pictured left) was revealed when plans for a prototype store in Tennessee were submitted last week. Wal-Mart hasn’t yet officially commented on the new design. Details, inside…
The article says,
Dennis Alpert, senior manager of public affairs and government relations for Wal-Mart in Tennessee, referred calls to Wal-Mart’s headquarters in Bentonville, Ark. But the Memphis Business Journal reported Thursday that Mr. Alpert said Wal-Mart’s new corporate logo would be officially unveiled this coming week.
On the bottom of graphics accompanying the Wal-Mart application, the corporate logo is written in blue letters followed by an orange starburst.
The store signs on Wal-Mart’s approximately 3,600 existing U.S. stores won’t be taken down wholesale, but they will be changed over time, says a person close to the company.
Wal-Mart’s new starburst logo mimics the cleaner, brighter sign of competitor Target Corp., with its iconic red-and-white bull’s-eye.
What do you think about the new look?
Wal-Mart Plans New Logo to Update Image [WSJ] (Thanks to Stephen!)
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Why does it look like someone puked on a sign and arranged the food pieces into letters?
That is one cheap looking logo if I’ve ever seen one.
They might as well go with the red and white, too. Smash that pumpkin color!
several walmarts in our area changed their colors to hunter green brown and tan, but kept the blue and white logo.
when they did this they made a remodel team do it. which ment they hired retired little old men and women, house wives looking for a part time job, and students to do the jobs of painting, assembling, disassebling, flooring, and various other jobs none of them had any business doing.
they did however leave the tile scraping and blow torch handling up to the immigrant workers.
Gee does this mean no more “Give me a Squiggly” during the “start of shift Wal-Mart pep song” anymore?
…hard to believe Wal-Mart could be as stupid as Kodak.
kmiles is right about the blue and yellow logo:
The one being discussed on this post seems to be just one version that will
be primarily used way out in front of the stores.
[via Daring Fireball]
[sorry if this is a double-post ... first one seems to have been eaten]
kmiles is right about the blue and yellow logo:
The white and orange logo being discussed here appears to be just one version the company plans to use out in front of the stores (presumably in places where the dirt is red and therefore bricks are in abundance).
[via Daring Fireball]
@Neecy: Give me a “T”! Give me a “Cat Bunghole”!
Walmart* – “Always European Graphic Design; Never European Wages and Benefits!”
@West Coast Secessionist: The Idiocracy Early Adopters who shop at Walmart* would call it “faggy”.
A man got stabbed in the parking lot of the apartment complex adjacent to Walmart in my town on Sunday. He then drove himself to the Walmart front door (the “emergency vehicles only” area, haha the irony!), then went into the Subway sandwiches restaurant which is just inside our Walmart and asked someone to call an ambulance. Classic and par for the course. Here is a link to the article in our local paper, complete with photo of bloody car door:
[www.jconline.com]
Unfortunately, you can’t polish a t-rd:
Its target audience is going to whine that they’re being anti-patriotic by losing the red white and blue.
Will the new signage be manufactured in the USA or in their colony, China?
@BytheSea: ”Un-patriotic”… Depends, most of Walmart’s stuff is made in CHINA anyway.
Well, that’s fugly, especially the black outline.
Remember how KMart attempted to “freshen” up its logo with “Big K” in the 1990s, but now uses a 60s/70s-style logo again? Don’t fix what ain’t broken.
Burnt Orange is the color of baby diarrhea. *horns down*
I saw the new starburst thing on signs in the store today.
Why the hell did I even go in? I didn’t end up buying anything. All I was after was glass cleaner wipes and garden stakes to hold up some of my plants. They didn’t have ANY of the latter, and the clerk in the garden department (who actually did seem to have a clue, he helped another customer find an item before I spoke to him) said he couldn’t remember then having them at all this year. Hello! Garden stakes are pretty standard. I ended up spending my money at Home Depot.
I would really have preferred they save the millions of dollars that they will waste on this horrid new look to spending it on shit like college scholarships or environmental programs or how about putting it towards the worker’s health care plans.
So they can afford to do a massive makeover and spend buttloads of money over the next few years changing things but they CANT afford to pay their employees $1 more per hour to help bring them out of the poverty level.
Walmart = Epic Fail
So they removed the hyphen (punctuation) and one capitalized letter from the name. Essentially, they’re dumbing it down for everyone who couldn’t be bothered to write or type it correctly. I’d make a case for intellectual appropriateness.
@LogicalOne: Other way around, isn’t it? I’m being serious.
awww, now my 4 year old won’t read walmart as
W-A-L-star-M-A-R-T
well, at least his spelling will get better..
WTH are they now, Home Depot?
I still won’t shop there. Ever.
@linus: Music in the background? At Target? I’ve never been to one playing music… including the one I work at.
Wal-Mart needs to stop trying to be Target. It’s annoying, it doesn’t do anything to help them, and it’s the wrong move for the company. Which is much the same way I felt when they started doing tv ads.
@evilhapposai: True. Oh, I forgot: as a percentage of the minimum wage, I made more working at Wal-Mart in Oklahoma than Target in California.
The starburst is the new swoosh. Are they trailing along the web design trends?
It looks like $5 spec work.
That star looks like the last frame of Pac-Man’s death sequence.
@mr.dandy: You win
@Fivetop: “puckered sphincter”. I’ll go with that apt description as well.
Still won’t make me go shopping there, however.
Check out their website. It’s already showing the new logo.
So instead of the yellow smiley face, we will see yellow cat’s buttholes all over the store? Here a new slogan for them.
“Walmart… Your Cat’s Butthole Store”