Why Would Anyone Bid $55 For A $50 Target Gift Card?!
The ever-thoughtful economists over at Freakonomics are stumped by eBay member lpinok, who bid $55.71 for a $50 Target gift card.
Skipping past the fact that gift cards are a terrible investment and that you could easily take your $50 straight to Target, why would anyone bid more than face value on gift card?!
Steven Levitt is baffled:
This seems to defy all logic. The item description is: “Just a $50 gift card to Target … .”

We need to find lpinok and sit him down with Ben Bernanke. Maybe, hopefully, hours of conversation will unearth the mangled thought process behind baffling phenomena like the subprime meltdown.
Until someone offers an explanation, we have no choice but to believe that lpinok represents everything that is wrong with personal finance in America.
How Much Would You Pay for a $50 Target Gift Card? [Freakonomics]
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Comments:
Hmmm... This seems very fishy.. Maybe a close friend of the seller is over bidding to raise the price... which it quite against ebay policies. Also, what intrigues me is that why would someone go to ebay to buy a Target gift card when they can simply purchase it at Target's website. @Corporate-Shill: That would be my last guess!
I like the fraud ideas. But there's also "coupon codes".
For example [www.retailmenot.com] shows that there might be a $10-off-$50 item for any purchase using PayPal (expiring June 6). In the past, eBay has doled out coupons to specific users, too, which let them ramp up the bid.
Now, I don't know if you can get $10 off a gift card purchase, but if so, then it's like "only" bidding $40. It would also explain why $50 seems to be the sweet spot.
I think it should be pretty obvious it was purchased with a stolen PayPal account.
Anybody who has ever been an Ebay seller knows all-to-well the PayPal dispute.
It's likely the person who purchased the gift card did so with a stolen Ebay & PayPal account (as in figured out another persons password through some nefarious scheme). Then bid on the item with this account, and sent payment.
Now I would imagine the winning bidder is probably asking
the seller to simply email them the gift cards code, so they can purchase something from Target.com...
Than, 4 or 5 days later the seller would receive a PayPal dispute from the real account owner, because of a purchase they did not make... and since the seller did not physically send the gift card via a mailing service (to have evidence of the delivery) PayPal will favor the buyer, and the seller gets screwed.
Possibly the same reason you occasionally see crappy laptops going for over $10000 on ebay.
Either:
1) Someone trying to mess with the seller (Non-paying bidder like the $99 million PS3)
or
2) Someone trying to transfer money to someone through a "legitimate" business transaction (AKA money laundering)
Of course, it's equally likely the buyer's an idiot.
Money laundering does not need to involve cash per se. Funny or Bad money just needs to be converted into another media. And to do so the holder is willing to take a hit on the transaction. Sometimes a big hit.
We all have seen the movies involving counterfeit $. Funny money is worth pennies on the $. There is also an entire organization devoted to making fake money orders. Getting caught with either form of bad money is going to land some serious jail time. So the bad guys know they need to convert their bad money for some good money. Getting caught with a legit gift card is not cause for being arrested and sent to jail, so buy up a bunch of gift cards. Then buy something with the gift card (and a little cash to make it a "cash" transaction) and then return the item to the store for a cash exchange. A lot of work, but the bad money is turned into good.
@ameyer: Oh, and the $10000 laptop payment probably would just look really suspicious if the feds noticed. I don't think "Yeah, I paid $10,000 for a broken 3 year old Dell laptop" is particularly convincing.
@ameyer:
That would make sense, except for the fact that the winning bidder has 98+ positive feedback...looking at the detailed feedback, most of it looks legit (i.e. not all from the same seller...and it's from a varied array of items, including a rocking chair cover and a charger for a cell phone...).
@LUV2CattleCall: I went through eBay hell trying to find legitimate bidders on a laptop I was selling. Most of them had 20-50 feedback and looked good enough. Until they bid on my item, where I immediately received a "This user had their account hacked and you should not accept their bid as being valid" email from eBay.
@Greeper: Yep, I've noticed identical auctions where one will have 12 bids and the other none. Most people are lemmings who only want what other people want. That's why I never bid early on an item. Once you put down a bid, that is a red flag for all the lemmings to suddenly want the item too and they come out of the woodwork to start bidding. Then a bidding war ensues driving up the price.
If you notice, most auctions rarely have just 1 bid because the lemming phenomenon exists that once one person bids others will follow. Last minute bidding is the only way I would ever participate in an auction. Why anyone would bid early is beyond me. No way do I want lemmings to jump on my auction driving up the price. I'll not play that game of auction footsy.
How else can you get Target to take Paypal without signing up for their Visa card?
I'm also guessing that in some neighborhoods a Target gift card can be traded for much more than face value. And those people don't even take the Paypal Visa.
So you've got a hefty Paypal balance, but don't have a clean ID. How you gonna get your money out?
@ChuckECheese: Running joke in the military is that people buy used cell phones on eBay to make IEDs
I'm sorry to be so blunt and to the point, and brutally out of place, but I need to know how to get a hold of the consumerist for some advice, and maybe something to point to rogers. I'm having serious trouble with them right now, and i've fired off emails here and got nothing :( I'm really grasping at straws over a 1100 dollar bill with rogers wireless and anything I can get would be great in terms of help to fight this :(
Thanks
white(dot)eagle(dot)14(AT)gmail.com
Ebay should have a policy (to prevent fraud/theft) that gift cards cannot be sold for higher than face value, pre-determined reasonable shipping costs excluded. By permitting this, I say ebay is partially responsible. It would be very easy to police. Just set a maximum bid at the face value of the gift card. It seems like it should be illegal to sell, at the present time (i.e. sell, not lend) a dollar for more than a dollar. I'm sure this was bought with a stolen cc, or with the intent to claim it never arrived. There is no legitimate, bona fide reason for purchasing a $50 gift card for even $50, let alone $56. Obviously, one fungible dollar is worth more than one (non-fungible) dollar that can only be used at one store.
Ipinok needs a gift card from Target but he is 25 miles away from the closest Target store. Ipinok drives a Suburban and it will cost him 4 gallons of gas for the round trip + time to go to Target to get that $50 gift card. 4 gallons of gas will cost him at least $16 dollars this day. Therefore, paying $55.71 with free shipping is well worth it, plus no need to spend the time going to Target and wait in line.














maybe he heard the dollar was falling or he's a mortgage broker