The 10 Most Reputable Companies In The U.S.
—>The Research Institute has compiled a list of the most reputable companies in the U.S., "calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company." (Then they do some statistical stuff to it.) Coming in at #1 is Google, which we think is remarkable considering how much data the company has managed to collect over the past several years, and continues to collect with new record-keeping initiatives like Google Health.
Below is the top 10 list, but check out the full list of 75 companies for some interesting surprises, like Hewlett Packard coming in at #18 (right behind Apple!) despite the horror stories we've seen from Consumerist readers.
| Global Pulse Score | ||||
| Company | 2008 Rank | 2008 | 2007 | Change |
| 1 | 85.23 | New | N/A | |
| Johnson & Johnson | 2 | 83.48 | 78.80 | 4.68 |
| Kraft Foods Inc. | 3 | 82.79 | 81.07 | 1.72 |
| General Mills | 4 | 81.34 | New | 0.00 |
| Walt Disney | 5 | 81.22 | 78.37 | 2.85 |
| United Parcel Service | 6 | 81.05 | 80.06 | 1.00 |
| 3M | 7 | 79.79 | 75.06 | 4.73 |
| Xerox | 8 | 78.44 | New | N/A |
| Colgate-Palmolive | 9 | 78.04 | New | N/A |
| Texas Instruments | 10 | 77.22 | New | N/A |
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"The 75 Most Reputable Companies in the U.S." [Forbes] (Thanks to Rick!)
RELATED
"RI Hall of Fame" [Research Institute]
(Photo: Getty)
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