RESOLVED: Circuit City 24 Minute Guarantee Means Whatever Rob, The Supervisor, Says It Means
Dustin wrote back to let us know that Circuit City corporate had contacted him about his difficulty with their "24 minute guarantee." It seems that the general manger of the store had misunderstood the guarantee completely. Apologies were given and gift cards were received.
I was contacted by Anita Strepka in corporate who told me I was absolutely correct and that the supervisor should not have refused giving me the gift card.
I was then contacted by the local general manager who asked me to explain what happened. After explaining he told me that he would send the card, but that the policy was that you have to wait in the store for at least 24 minutes before qualifying!
I told him, that according to corporate and their website the 24 minutes starts as of the time stamp on the order confirmation email. He disagreed and we ended the call. He then called back 10 minutes later to apologize and said that I was correct and he was wrong... I guess he went to their website.
So what did I learn? Not even the general manager understood a policy that has been in place for 2(?) years, so I guess I shouldn't be surprised that the supervisor didn't either.
The good news? Anita Strepka was awesome and apologized over and over. She said that she was part of the team that started this program, so she was well versed with the policy.I complained on Wednesday 6/4/08 and got my $24 gift card in the mail on Monday 6/9/08... not a bad response time.
Hey, everyone makes mistakes, but it's a good thing Dustin is out there keeping them honest.
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Comments:
@Concerned_Citizen: Fired for a mistake? At least he called back and stood corrected... that is more than I can say for many other people...
@ffmariners: Agreed. It's not easy to call a customer and admit that you were wrong. We need more managers out there who can do that.
Concerned_Citizen, do you really think it's fair to fire an otherwise good employee for a mistake he corrected within 10 minutes?
@crice: I would agree if he hadn't called back within 10 minutes :)
But I worked at Best Buy, so I know all to well... my GM or Sales Manager only made concessions to customers when the DM or Corporate was breathing down his neck
@HalOfBorg: Have you ever heard the phrase "If everything is important then nothing is important" ?
Now, I think the 24 minute policy would be worthy of a memo... its obviously a policy which is misunderstood and is important for their online ordering. BUT retail stores issue so many memos people gloss over them, already. Perhaps it should be included in the NET (New Employee Training) so all of the new employees come to work with the knowledge.
@Concerned_Citizen: For a website where people are fed up at corporate culture, which actually includes people being treated as replaceable cogs, there sure seems to be a lot of "hey fire this guy for thinking the policy was X instead of Y"
What kind of life-risk situation did the GM create by thinking 24 minutes meant 24 minutes once in the store vs 24 minutes after ordering online? Why is this a "fire away" situation - especially because the GM called back a few minutes later to say he was wrong (?) and the customer was right.
@ffmariners: Agreed. Some guys would just stand there pretending not to know better and maintaining their "Don't like it? Then f- you." attitude.
At least this guy eventually owned up and hopefully, won't make said mistake again.
@HalOfBorg: Maybe corporate already did, and this general manager didn't fully like/comprehend it so he decided to pass his own interpretation of the rules to the locations he's in charge of.
Anita Strepka: I'm glad to see you helped this customer but did you send out a memo to all GMs explaining the program?
I have read about the same problem over-and-over on sites like this. Your managers simply refuse to comply with the promotion or do not understand it. This has been going on for two years!
I had a manager in NY tell me "how could we possibly have your order ready 24 minutes from when you order online?" and then walk away from me. And yes, I had to call corporate to get the card. Surely, you get reports when this happens? Yes? No?
I still suspect that the stores get some kind of negative report if they give away too many of these cards - and therefore many managers try to avoid giving them. I could be totally wrong, but the alternative is believing that an incredible number of CC managers still don't understand their own promotion.
I just want to know why in the world a GENERAL MANAGER, the main representative of this company at that location, the head honcho, THE guy running that store, in charge of all its employees, didn't know one of Circuit City's biggest guarantees/gimmicks! They've been doing 24/24 for years, some stores even have special parking for it! FTW?
Any confusion could easily be resolved by changing the order confirmation page. Instead of saying that is will be ready 24 minutes from the timestamp, just put a big notice on the printout that says "In keeping with our 24 minute guarantee, your order will be ready by XX:XX or you will get a $24 gift card".
Simple, done and no arguments.
@Pro-Pain:
Based on the experiences discussed on this site and others, it appears that you're the outlier, not the OP.
"He then called back 10 minutes later to apologize and said that I was correct and he was wrong... I guess he went to their website."
Takes a lot to call back and man up to the fact that you made a mistake like that. Not that he wasn't a tard, but still, nice to know CC has at least one GM who can admit he was wrong.
@Rupan: That's a really good idea. I wonder if they have a way for you to contact them and suggest it?
I am not satisfied at all with this resolution. The problem is not that the policy wasn't honored on the spot. The problem is that that TWO! employees were too incompetent to interpret the policy correctly, when it is plain and unambiguous. This is compounded by the lack of respect for the customer and the lack of a customer-focused demeanor. These are the things that I would want assurances that Circuit City would address.
As a former Best Buyer myself I can tell you that confusion can be the norm simply because marketing and the retail stores themselves almost never communicate directly with each other so honest misunderstandings happen all the time.
That being said I would imagine that not too many people run to their store with baited breath just to get there within 24 minutes. Probably more like an hour or so and by that time all but the worst CC stores would have had the item pulled and ready.
The GM shouldn't be fired for making a mistake. But I question his ability to be a manager of anything if his thought processes led him to believe that their policy was that the customer had to wait in the store 24 minutes before qualifying for the gift card. Even if the policy explicitly said that was the case, a GM should be able to come to the conclusion that it's a ridiculous policy and realize that SOMETHING is wrong.
"the policy was that you have to wait in the store for at least 24 minutes before qualifying!
I told him, that according to corporate and their website the 24 minutes starts as of the time stamp on the order confirmation email. He disagreed and we ended the call. He then called back 10 minutes later to apologize and said that I was correct and he was wrong"
When I worked at Circuit City last summer, the former is what they preached to me. I came across a case similar to yours where the customer was clearly correct according to corporate policy, but not according to the manager. However, the guy argued with my manager so much that he finally, begrudgingly gave the customer a gift card (but not without saying, "This isn't really our policy and I don't need to do this, but I'll do it anyway").
In contrast, my other manager had a guy that only waited 10 minutes for his order, the guy didn't even ask for a gift card and he gave him one any way. It's really hit or miss.
One more thing.
My manager that initially refused to give the customer a gift card for his wait was the same manager that I caught giving a fake name when he answered the phones so customers wouldn't come in asking for him.
Hey Brian. If you're reading this, you're an asshole. And even if you're not reading this, you're an asshole.
@ffmariners: Yeah, probably under threat of demotion to janitorial duties or shopping cart retriever.
@Derp: Yup - making money is the ultimate measure of moral behavior, and even benefits the stockholders.
Wanna buy some leftover Bear Sterns and Enron stock, Derp? You can screw with numbers and kill off the messengers for so long, but eventually you gotta pay the piper. Mark my words, "Best" Buy and their criminal behavior will catch up to them in time, and their "profitable quarter" era will be a distant memory.
@washanddry: In Daly City, California there's a store near Serramonte Mall that has a better one: "you need to wait 24 minutes AFTER you've already gone through the first line." And, the seasoned veterans at the second line will swear up and down it's CC policy.
The manager(s) WILL usually follow CC policy IF you push them - but I resent the fact I have to spend time and energy digging up a manager and insisting he honor a policy they post tens of banners all over the store advertising. Either honor the policy without BS or whining, or kill off the advertising on radio, TV and instore about it.
@Concerned_Citizen: Yeah I agree he needs to realize that getting a letter sent to corporate and a news story is a hell of a lot worse then getting dinged on on a customer pick up
















everyone makes mistakes...
Yeah, like shopping at Circuit City!!
Sorry, had too. Glad they made good!