Meet Drank, The Anti-Energy Drink
There is a new beverage gaining popularity in the South, especially Houston, called Drank. Not content with following the herd of energy drinks, Drank is the antithesis of such products, claiming to be "the anti-energy drink" whose slogan is "slow your roll." This purple carbonated beverage is infused with melatonin, valerian root and rose hips which give it a sedating effect. Details, inside...
Drank anti-energy drink finds its roots in "purple drank," a slang term for a concoction popularized in the South by the hip-hop community, according to Wikipedia. Purple drank typically includes promethazine-codeine cough syrup which produces a stoned sedation. Promethazine is an antihistamine while codeine is an opiate narcotic. The syrup is colored purple hence "Purple drank."
However, Drank's active ingredients are all legal, and can be found at health and vitamin shops. Drank's press release says, "From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind."
If there can be a Cocaine Energy Drink with no cocaine, we suppose there can be Drank with no powerful pharmaceuticals. However, given the active ingredients, we're guessing that Drank will do little more than make you sleepy. But if taking naps is what is considered hip-hop nowadays, we're sure that Drank will be a runaway success.
Adventures in Press Releases: The Anti-Energy Drink [Village Voice]
Purple drank [Wiki]
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Comments:
Valerian root and melatonin can be some potent stuff even though they are herbal. They already have had problems with kids drinking energy drinks and ended up in the ER because they were freaking out about the heart racing feeling.
Cue some kid drinking a bunch of these and ending up in the ER because they passed out or worse yet drank enough to critically drop their blood pressure or something.
@opsomath:
the cough syrup in drank contains codiene. and the amount in the "illegal" purple drank is 1/4 cup, well BEYOND the suggested dosage of two teaspoons...tablespoons, i forget.
i'm upset that my codiene cough syrup was not purple. i tried making drank with a dosage of it (not the 1/4 cup as the recipe suggested) and it was rank. how anybody can drink that recreationally is beyond me.
i'd rather have my nyquil with pseudoephedrine....
@muffinpan: No, you get transported to a magic world where things are made of chocolate. And Shaq is your magical tour guide.
@graphicwave: Dude, what are you, a traveling salesman? Those places are in a triangle with minimum three-hour sides.
I'm in Houston. I'll keep an eye out.
That actually sounds like a great idea.
I occasionally have a sugar free redbull if I am tired in the morning.
Right now my only option for a "downer" is to buy a can of beer on my way home, or to brew some tea when I actually get home.
I just hope they don't screw it up by making it sugary sweet like redbull.
It would be great if it had a subtle taste, like snapple iced tea or something.
@naptownk: lol, yesterday the lady and I were talking about what to serve at our dinner party Saturday and I was arguing that we needed a desert that was on fire ala crem brule or baked alaska. She argued that she was making Banoffee Pie (eh, bananas). She countered with, "cant you make a drink thats on fire".
I replied with "You mean a flaming Homer, I'm not making a flaming homer"
She finished the argument with, "No, a flaming Mo"
I shot the bitch out of principle.
According to the only nutritional data I could find on the web, it's got 110 calories per 8 ounces (sold in 16 oz cans). So... they load it up with high fructose corn syrup and then you're buzzing off the sugar while the other stuff is putting you to sleep. Awesome idea. They should sell it with a Red Bull chaser just so you can confuse your body even more.
"Drank anti-energy drink finds it's roots in "purple drank," a slang term for a concoction popularized in the South by the hip-hop community"
...only the dumb hip-hop community. not the smart one. seriously. it's a good idea, but to pay homage to the hip-hop community for bad grammar is really dumb.
@thepictureradio: Not to be technical, but it's not the DS. It's 3rd coast. Chopped and screwed. Paul Wall, Bun B, Pimp C, etc. Also called "oil".
@no.no.notorious: Absolutely. I'd almost bet that you wouldn't find Dan the Automator, Del, Mos Def, etc. drinking anything like it.
@graphicwave: Dude, head to Greenspoint. 59 south inside the beltway. Anywhere on either side of 45 inside the beltway. Ben Taub, whatever.

























Well, at least its not infused with something illegal, like its namesake.