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Meet Drank, The Anti-Energy Drink

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There is a new beverage gaining popularity in the South, especially Houston, called Drank. Not content with following the herd of energy drinks, Drank is the antithesis of such products, claiming to be "the anti-energy drink" whose slogan is "slow your roll." This purple carbonated beverage is infused with melatonin, valerian root and rose hips which give it a sedating effect. Details, inside...

Drank anti-energy drink finds its roots in "purple drank," a slang term for a concoction popularized in the South by the hip-hop community, according to Wikipedia. Purple drank typically includes promethazine-codeine cough syrup which produces a stoned sedation. Promethazine is an antihistamine while codeine is an opiate narcotic. The syrup is colored purple hence "Purple drank."

However, Drank's active ingredients are all legal, and can be found at health and vitamin shops. Drank's press release says, "From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind."

If there can be a Cocaine Energy Drink with no cocaine, we suppose there can be Drank with no powerful pharmaceuticals. However, given the active ingredients, we're guessing that Drank will do little more than make you sleepy. But if taking naps is what is considered hip-hop nowadays, we're sure that Drank will be a runaway success.

Adventures in Press Releases: The Anti-Energy Drink [Village Voice]
Purple drank [Wiki]

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108
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Well, at least its not infused with something illegal, like its namesake.

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melatonin is the hormone your brain lets out when it gets dark outside. It's what tells humans that night time is sleepy time. I sometimes pop a melatonin when I cant sleep. I dont know the dosage of it in this drink, but 1 pill, in about 20 mins, will put you out. So don't drank and drive.

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I gotta get my Drank on before I get my nap on.


But it's purple? Is it anything like grape drink?

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Isn't this the flaming mo drink from the Simpsons?

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@Bladefist: Oooooh, that'll be a hella lawsuit, the first person who does drank and drive.

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I've been drinking anti-energy drinks for years. I call them beer.

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Great, all we need is to add to people's confusion about the proper use of the past participle.


So is it "Hey, had you drank a Drank?" or "Did you drunk a Drank?"

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Purple Drank! Ima grip an sip!

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@B: We call them a 16 oz sleeping pill in our household.

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How many college professors could I mess with by slipping them drank? It seems like they're always hitting the coffee and energy drinks.

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@egogg: cough syrup is illegal?

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Valerian root and melatonin can be some potent stuff even though they are herbal. They already have had problems with kids drinking energy drinks and ended up in the ER because they were freaking out about the heart racing feeling.
Cue some kid drinking a bunch of these and ending up in the ER because they passed out or worse yet drank enough to critically drop their blood pressure or something.

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wait, if I drink a Red Bull then a Drank do they cancel each other out.

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@B: I know alcohol is a depressant, but It never makes me tired. Suicidal, yes, but never tired.

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Good for the end of the day when you need to come off the 4 cans of Diet Mt. Dew you had in the afternoon, the two or three Monsters you drank while clubbing, and the extra ADHD pill you took at 6pm to have the energy for the evening.

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@opsomath:


the cough syrup in drank contains codiene. and the amount in the "illegal" purple drank is 1/4 cup, well BEYOND the suggested dosage of two teaspoons...tablespoons, i forget.


i'm upset that my codiene cough syrup was not purple. i tried making drank with a dosage of it (not the 1/4 cup as the recipe suggested) and it was rank. how anybody can drink that recreationally is beyond me.


i'd rather have my nyquil with pseudoephedrine....

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@muffinpan: No, you get transported to a magic world where things are made of chocolate. And Shaq is your magical tour guide.

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Ah... I remember the good old days when a soda was just a soda, and the only thing it promised to do was make you cool and popular.

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Does anyone know where this can be purchased around Houston, Austin or San Antonio? A website? I can't find a web page for ordering, either.

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this is brilliant.

Grip n Sip indeed.

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I never thought I'd see the day when I was like "damn, I have too much energy. I need to take it down a notch."

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The chopped and screwed subculture really sold out with this one.

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...Hold it! It sucks energy from you? And it might be a method to act southern without all the alcohol? I'm gonna get me one!

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Finally, the Dirty Souf represents on Consumerist.

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I wonder if parents will start giving their kids this stuff to get them to slow down...surely Drank will be cheaper than Ritalin?

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@graphicwave: Dude, what are you, a traveling salesman? Those places are in a triangle with minimum three-hour sides.


I'm in Houston. I'll keep an eye out.

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@graphicwave: This is what I found as their website, however, the site seems to be down atm.

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Wonder what kind of effects you'd feel if you drank a Red Bull and then followed up w/a can of Drank..?

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Where I can buy it? I'd sooo need it at the end of the day, when I'm too tired to fall asleep.

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I read about this stuff in last months "Grape Soda Monthly"

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Hansen's (the maker of Monster & others) used to have a drink called D-stress back in the 90's. Had a similar purpose, and it actually did make you pretty sleepy. Which is why I never really purchased it.

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That actually sounds like a great idea.

I occasionally have a sugar free redbull if I am tired in the morning.

Right now my only option for a "downer" is to buy a can of beer on my way home, or to brew some tea when I actually get home.

I just hope they don't screw it up by making it sugary sweet like redbull.
It would be great if it had a subtle taste, like snapple iced tea or something.

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@naptownk: lol, yesterday the lady and I were talking about what to serve at our dinner party Saturday and I was arguing that we needed a desert that was on fire ala crem brule or baked alaska. She argued that she was making Banoffee Pie (eh, bananas). She countered with, "cant you make a drink thats on fire".


I replied with "You mean a flaming Homer, I'm not making a flaming homer"


She finished the argument with, "No, a flaming Mo"


I shot the bitch out of principle.

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This is one way that Houston can retain it's title as Fattest city in America. They have to be good at something and I am sure this will help them keep that edge as lazy which in turn help them stay fat.

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Instead of mixing red bull with booze, mix drank with booze. That'll shut the party down!

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According to the only nutritional data I could find on the web, it's got 110 calories per 8 ounces (sold in 16 oz cans). So... they load it up with high fructose corn syrup and then you're buzzing off the sugar while the other stuff is putting you to sleep. Awesome idea. They should sell it with a Red Bull chaser just so you can confuse your body even more.

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"Drank anti-energy drink finds it's roots in "purple drank," a slang term for a concoction popularized in the South by the hip-hop community"

...only the dumb hip-hop community. not the smart one. seriously. it's a good idea, but to pay homage to the hip-hop community for bad grammar is really dumb.

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@B: @B: brilliant!

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Scotch is my "drank" of choice.

And I can see kids who can't buy beer stocking up on this stuff.

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I drank myself into a coma.

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@thepictureradio: Not to be technical, but it's not the DS. It's 3rd coast. Chopped and screwed. Paul Wall, Bun B, Pimp C, etc. Also called "oil".

@no.no.notorious: Absolutely. I'd almost bet that you wouldn't find Dan the Automator, Del, Mos Def, etc. drinking anything like it.

@graphicwave: Dude, head to Greenspoint. 59 south inside the beltway. Anywhere on either side of 45 inside the beltway. Ben Taub, whatever.

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Pumping my enemies full of it via IV would be nice

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@ homerjay: "and you tried to bribe me with a subscription to Grape Soda Monthly . . . which I already have."

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@no.no.notorious:
Agreed! I don't see any connection for this drink and the likes of KRS-One.

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Wow. I was just at Whole Foods and almost got one thinking it was an energy drink, but changed my mind.


I could totally see someone confusing the two.


Yes, I realize it says anti-energy, but it didn't really catch my eye.

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A melatonin drink, inspired by the hip-hop community?
Is this an Obama campaign effort?!