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Kellogg's Lego Fun Snacks Sends Mixed Messages To Your Child

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Much of the stress of parenting, we imagine, stems from keeping your child out of danger. Just when you thought you had taught your child not to put small objects in their mouth, Kellogg's introduces Lego Fun Snacks! Penny Arcade blogger Gabe discovered the snacks which resemble Lego building blocks but have a fun fruity taste. Gabe's rant, inside...

Lil' Gabe is 3 and a half now and so it's very important that we always have a ready supply of fruit snacks. If we're out shopping or at the bank or whatever, fruit snacks have the ability to soothe the savage three year old. We like to let Gabe pick out his own fruit snacks and he usually will choose Spider-Man or maybe SpongeBob. However I came home recently and found these in the pantry.

I would love to know what sick bastard at Kellogg's came up with this genius idea. I just spent the first three years of my sons life trying to get him not to eat blocks, and now you're telling him they taste like fucking strawberries. Thanks a lot assholes. Seriously, how in the hell did this ever get past their legal department. You can't tell me that this isn't a lawsuit just waiting to happen. I can only assume that their next product is fruit flavored thumbtacks.

We're just happy to see Irwin Mainway, the controversial toy manufacturer, is back on his feet and working at Kellogg's.


Amazing
[Penny Arcade] (Thanks to Ben!)

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128
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Spoken like a real parent.

Spoken like someone who doesn't have kids: "What's the problem? Looks like a nifty idea to me. Kids can have fun stacking them while eating them."

Oooops.

As someone who doesn't have kids, I didn't see the problem initially. Gabe makes an excellent observation.

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I immediately saw the flaw in this, and I'm a 20 something with no kids, who doesn't work with kids, who never deals with kids. You'd think a major company, full of people who probably do have kids, who target things at kids, who's freaking DEMOGRAPHIC is kids...you think they'd see the problem here?

Yeah, me either.

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Wait a minute. A 3-year old shouldn't be eating fruit snacks in the first place. Seems like a choking hazard to me.

I don't see anything wrong with giving these to an older child.

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A 3 year old should NOT be playing with the lego that is that size.

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lghlghlghlghlghlghlgh gummy tacks...*drool

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Uhhh...just don't buy them?
Try this..."No."

Yes I am a parent.

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@SonicMan: I think that's the point. It's a confusing message. Worse, picture a house with children of different ages.

Fuck, these companies... lights on but nobody home.

Next: Mattel's Bright-Lights Kiddie Stove that pops out candy when you push the pretty red burners.

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I always was eating my legos. There was the one piece which covered two studs, and had just one stud in the center. The stud was hollow. I used to suck on them, and stick them to my tounge. I wonder how many LEGO's I've swallowed in my life.

I hope Gizmodo cross posts this so the Lego fans over there can chime in, especially someone whom we all know loves her Lego's.

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If you don't like 'em, don't buy 'em. My wife and I in our late twenties buy these all the time. For ourselves. They're yummy.

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I wonder if it's the same marketing firm that did light-brites and lawn darts.

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@Git Em SteveDave just got compared to Matt Dillon for the t...:

I hope you didn't eat too many. I distinctly remember a kid who died from inhaling a lego by accident (he was pulling them apart with his teeth) during my 80s childhood. After that, we could only use our teeth to pry apart legos if our parents weren't around.

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@jbinbpt:

I wonder if it's the same marketing firm that did light-brites and lawn darts.


Wait...what's wrong with Light Brite?

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Yep, those seem like a really horrible idea.

Ahh...Mainway toys..brings back childhood memories!...I think "Bag 'O Broken Glass" was my favorite, although I did have a lot of fun with my "Johnny Invisible Pedestrian" costume.

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I have gotten these for my son but he's 9 and knows not to eat real legos unless he's trying to do some stupid "Jackass" stunt.

You can't stack these things because they are squishy and tumble over like a deflated hot air balloon

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Lol, he does make a valid point, admit it everyone. You aren't supposed to make food expected for little kids to resemble toys that they can put in their mouths...

Lets not attack the parent by telling them what to feed or not to feed to their child.

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Take those Legos away from the kid! Too SMALL man!


Give the kid DUPLOs!! Same thing, big as their fist. Think of them as 'Lego Trainers'.


[en.wikipedia.org]

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@Grrrrrrrrr:
LOL


I miss "Log" and "Don't Whiz on the Electric Fence"?


"Log...Log....It's big, it's heavy, it's wood!....."

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maybe they'll make fruit snacks that closely resemble batteries. man, would that ever be a great idea.

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I never get to use thim meme. Yay.


Mmmm, legos, Nom nom nom Nom nom nom Nom nom nom Nom nom nom

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We've already been encouraging this for some time. They've been making Lego shaped candies for years now. You can find them at the bulk candy shops (like the kind in the malls). They taste more like sweet tarts. They kinda stack together, but not that easily.

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Well, from the tone of the original rant, I'm sure Li'l Gabe will have no trouble learning how not to eat toys, but may thank his $%#(&))&* Mother for filling his (*&#@& head with ()*#^@$% language skills that will get him +}{:#&($# far in life.

thanks a )(*@#^#$( lot Mom!

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That's why I wasn't allowed to play with Lego until I was 8... Because of the fear of these goddamn snacks in the future.

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@doctor_cos: Because children NEVER go to other places where there's food or snacks provided and if they DID, you'd have FULL control over what that other person provides to your kid.

Get real.

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@Leah: Jeeze, I just used my fingernail.

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I bought these.. I'm married and have a 15 month old son. He likes them..

Anyways, they SUCK at building anything out of them.. they don't interlock!! I tried to make a simple wall and the dang thing fell over, burned down, and then sank into the swamp.

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I can see how parents would be upset at the NOM NOM NOMing of LEGOS, but I was more upset (along with some of you) that you couldn't build anything out of them.

I mean, even in the LEGO video games you can build things.

Also they were all the same size, the 4-bit LEGO pieces. Yawn. What would be neat would be to eat the little LEGO people.

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A local candy store has candy Legos. They're essentially Lego shaped Pez (hard, but chewable candy). Full size, same colors, and you can stack them. I'd say that's a bit more cnfusing than these even. Loads of fun to play eith though.

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@Wormfather:
hey isnt the meme "om nom nom nom"?

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The fact that you believe these candies are "fruit snacks" is unbelievable. They are CANDY. There is nothing about them that has anything to do with fruit, except for artificial "fruit" flavors.

A better solution would be to feed your child actual fruit.

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i'd like to see an edible mindstorm set

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I'm not a parent, so I'll probably catch hell for this, but when did three year olds get to choose what food they were going to be able to eat in the grocery store?

We like to let Gabe pick out his own fruit snacks and he usually will choose Spider-Man or maybe SpongeBob. However I came home recently and found these in the pantry.

What I'm getting from this is "he's old enough to choose his own snacks, but not old enough to know not to put real legos in his mouth." I'm sorry, I'm going to have to take the blame the OP stance on this one. Maybe in a couple of years the kid will get a credit card from Bank of America and be able to buy his own snacks, but until then, Mom, you have the pocketbook, you have the reasoning ability, you make the decisions on what to buy.
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@Leah: I chocked on one or two. I had a oral fixation as a kid, so I would fall asleep with a brick in my mouth sometimes, and when I woke up, it would be gone.

@aikoto: B/c of my oral fixation, I chewed my nails, so I didn't have them to use to pry bricks apart.

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@msbask: A choking hazard? Yeah, like cereal, hot dogs, pieces of chicken, you know, just about anything toddlers want to eat. Even if you deviate from the 4 toddler food groups (pizza, chicken nuggets, hot dogs and pb&j), you'll still find such choking hazards as string beans and asparagus. Oh the horror!

Seriously though gang, we've got 2 kids (1.5 and 3.5), who eat some form of these fruit snacks like 2-3 times a week (Nemo, Little Einsteins, Cars, etc.). Our kids got the Lego fruit snacks in a birthday party goodie bag recently, I didn't really give it a 2nd thought. Of course, we don't have the tiny legos like I had when I was a kid -- we've got duplos and the knock-offs that fit with duplos. Yeah, I'd like to see the kids choke on a lego the size of my fist...

I see his point, and loved the humor in the complaint, but get real...

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Many of you are missing the point. Kids are impressionable. My two year old LOVES to grab shit off the shelves at the store and throw it in the cart... she sees legos with the other gummies, she'll think her 7 year old brother's legos which are off limits EDIBLE!

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I think the most fucked up part is that, much like Lego branded waffles, they don't FUCKING STACK.

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Kinda reminds me of the old Pez dispenser shaped like a pistol. You loaded the Pez in a magazine in the handle and the candy would shoot out the barrel when you pulled the trigger. Kids loved putting the barrel in their mouths and firing.

Yea, it got pulled pretty quickly.

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Yea, this can go either way. It was a bad move to make the product, but it was bad parenting that accepted their kids choice when they "let them pick it off the shelf."

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I am going to say the same thing I did when I saw this on reddit.


Its the ultimate responsibility of the parent to NOT give small lego blocks to small children who will put them in their mouth.


So... with that said.... i see no problem with parents giving these snacks to their kids.


Give them REAL legos when they are old enough to know NOT to try to eat them.

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@verucalise:

I get the point of the OP's complaint. My point is that a)you shouldn't feed your kid junk food like that, and b) the mom should decide what to buy or not buy, so if you don't like it, don't buy it. The market will respond.

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My son is almost 4, plays with real Legos, and loves these fruit snacks (amazingly he knows the difference and can smell food). He hasn't put non-foodstuffs in his mouth since he was one so maybe he is ahead of the curve or something. He has a little friend his age who eats all of our candles when she comes over. To me, that is a little dense--even for a kid.

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@jbinbpt: Yeah, what's wrong with Light Brite???? You have some sort of vendetta against Light Brite?

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Wow, I never thought of that, and that's a good point. However, I never buy those because they're nothing but high fructose corn syrup. Second ingredient behind water. :)

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Just switch to gummy lighthouses. Problem solved.

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i hope he knows that they have supersized lego blocks that are impossible to put in a kid's mouth. At 3 years old, that's what the kid should be playing with. this guy is just a moron. don't blame fruit snacks because you gave your kid small choking hazards to play with.

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I can't wait for the Tasty Paint Chip brand fruit snacks.

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Next up: Kellog's Electrical Socket Shaped Fruit Smoothies Cups!

That's right young impressionable kids, pretend that delicious fruit taste is coming out of a standard house hold wall socket!

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@jbinbpt: I play lawn darts with my neighbors cats all the time, they love it!!

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From my experience, if you remove everything they could possibly choke on they'll go into the garden and dig up bits of gravel to put in their mouths. The only occasions either of mine choked was on a bacon sandwich!
At three years old most kids should be eating just what their parents eat (ours started helping themselves off our plates at 4 months) and are going to meet pea-sized bits of food, if only 'cos they're peas.
Seriously - kids are very robust - if they died every time they met a hazard we'd never have got past coming down from the trees.
Another bugbear is over dressing babies - you see them at the shopping centre (US = mall) on a warm day with half a dozen layers on. Smalls die from overheating long before they'll die of being too cold. If all you need is a tee-shirt then the chances are you kids needs about the same.

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Man, I love these things; I take them to class and build little sculptures before I devour them. It's appropriate because LEGO robotics is one of the highlights of our engineering school (Tufts University).