Grocery Shrink Ray Unleashes Its Fury On Safeway Bakery
In an attempt to cut expenses on donuts and signage, this Safeway in Oakland, CA. reduced their "dozen" from 14 to 12, reader Leonard discovered. We would have preferred a new sign or no sign at all. The "14" crossed out with a Sharpie simply mocks us.
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ohh, that's so sad.
That is absolutely hilarious. Really, you should have just taken down the sign instead of throwing it in our faces. Although I would love to see another interation where it is lower that 12 such as "At Safeway a Dozen Half Dozen is 14 12 4, Really it's 4"
Yeah, well, at my house, a foot is 12 inches.
Take THAT, Safeway.
@Ftp1423: hmmm I guess the strikethrough text formatting doesn't work. Anyone know how to do it right?
"At Safeway, a dozen is 12."
"At Safeway, a pound is 16 ounces."
"At Safeway, a dollar is 100 cents."
What a bargain!
Oh man. There are so many better ways to edit that...
the Sharpie scratch is just hilarious...
Now we just have to change "a dozen" to "age of consent" or something.
uhh, who really need 14 donuts anyway?
junior high sign-work notwithstanding, wouldn't decreasing their "dozen" to thirteen have been a little more incrementally palatable?
*shrug* If you come after 8pm, you can still probably get 14 for $2, since they try to get rid of all their day-olds at night.
that's so ghetto...
Obligatory "People shouldn't be eating donuts because it makes them fat!" comment.
And let's not forget the classic "OMG why are you shopping at Safeway, you should only be buying directly from farmers!" comment.
That's so awesome, I'd have cracked up in the store if I saw that. I guess at least it should be obvious now that you can't expect to get 14 for their "dozen" price so you don't get a surprise at the register?
I call shenanigans on that one. Looks like some rogue agent thought they'd be funny with their sharpie and petty vandalism and send it to the consumerist for shits and giggles. I was at my local Safeway and Friday, and donuts were still 14 to a dozen there.
Some idiot spelled doughnuts wrong. That's the real news here.
@Victo: My co-op delivers to me. Others deliver to central drop-off locations. You might indeed be able to find a farmer or co-op that does the same.
Find me a local farmer, to which I don't have to drive for 40 minutes....
Forget that. Find me a farmer with a donut tree.
Why does it mock us? It's a sign of the times.
If they had put in a new sign, or no sign at all, we wouldn't have this awesome picture.
@Skankingmike: There're (not "there's") places called farmer's markets, that's true. Lucky areas have farmer's markets. But not all areas have farmer's markets. I also have yet to find a farmer's market that has all the produce available that a community could eat during every month of the year. Sometimes if you want an apple, you have to eat an import - because it's not always summer everywhere.
Krispy Kreme. Exactly 4.1 miles from me.
This is pretty funny. Seriously, though, looks like some wise-ass kid would do something like this. (Feel free to substitute wise-ass kid with college kid)
If the store was really changing it to 12 I think that there would be better ways to go about it. =/
"At Safeway, a dozen is 12."
You will find this to be true only when the cashier takes the time to actually COUNT the number of donuts in the box.
Is "Buy a dozen for the price of 12" the new "2 for $10 or $5 each"?
Why not just grab 14 then eat 2 of them while shopping and then pay for the 12. Samples anyone?
Interesting link there. I found out something I already knew. The nearest Farmer's Market is over 90 miles away.Would of been nice if there was one closer.I was hoping there was.
So I will keep going to the grocery store for my vegetables and things. Usually carried by a Farmer's Market.
@Victo: Hah, and a farmer that will somehow have all the foods you need on their farm so you don't have to drive 5 miles down the road to the next place.
What is more shocking is that the word "dozen" has somehow come to mean anything other than 12.
The sharpie crossout just makes it sad :(
Solution: make your own doughnuts at home! It's easy, it's cheaper, and you can find tons of recipes on the Internet.
{/sarcasm}
@Michael Belisle: Not if you are a cop-just saying!
I posted a photo similar to this in the consumerist flickr pool a little over a year ago from the Safeway in Kapolei.
I make my own doughnuts with organic doughnut flour milled by Amish farmers and filled with jelly made from fruits grown by local nuns. I don't see why anyone would buy doughnuts when it's so easy to go to a local convent and Amish settlement for supplies.
@Rick Rockwell: I had to read that twice to catch the implied - bravo :)
Sucks about the extra donut loss, though ._.
@Skankingmike: I live in Chicago where there is a farmer's market in pretty much every other neighborhood. This link found none.
@Ftp1423: That is absolutely hilarious. Really, you should have just taken down the sign instead of throwing it in our faces. Although I would love to see another interation where it is lower that 12 such as "At Safeway a Dozen Half Dozen is 14 12 4, Really it's 4"
Actually, if the sign is put up by management, it might be done to avoid conflict at the cash register.
Version 1:
Cashier: "Sorry, you've got a dozen and two extras."
Customer: "Bull, I've been getting 14 for years."
Cashier: "See the changed sign?"
Customer: "Oh."
Version 2:
Cashier: "Sorry, you've got a dozen and two extras."
Customer: "Bull, I've been getting 14 for years."
Cashier: "We changed our policy. It's twelve now."
Customer: "Then why the hell don't you tell people?"
"uhh, who really need 14 donuts anyway?"
A group of 7 who want 2 donuts each? I'm pretty sure that the dozen doesn't come with a contract stating ONLY you will eat them.
@44 in a Row: Or that alternate dimension Homer Simpson ended up in where doughnuts rain from the sky.
Did Consumerist call the local Safeway to see if this was true or not?
Whatever happened to the baker's dozen?