The results of the Harris Interactive survey that tracks the reputations of the 60 most visible companies in America has been released and here they are: Google is tops and Halliburton is not. Not shocking, but there are some interesting findings. Honda is the only car company to make the top 10, and Comcast, Sprint and Northwest Airlines are the least well-regarded in their respective industries.
The Top 10 Reputations
1) Google
2) Johnson & Johnson
3) Intel
4) General Mills
5) Kraft
6) Berkshire Hathaway
7) 3M
8) Coca-Cola
9) Honda
10) Microsoft
The 10 Worst Reputations
10) DaimlerChrysler
9) General Motors Corporation
8) ChevronTexaco Corporation
7) Ford
6) Sprint
5) Comcast
4) Exxon
3) Northwest Airlines
2) Citgo
1) Halliburton
Does this survey ring true to you? Do these companies deserve the reputation they have?
Another interesting bit of data from the survey:
The Top 5 Biggest Decreases In Reputation
1) Bank of America
2) Halliburton
3) Wal-Mart
4) Sears
5) Nike
Seventy-One Percent of Consumers Say the Reputation Of Corporate America Is “Poor” [Harris]
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If you look at the individual companies that comprise Berkshire Hathaway, it’s hard to explain ranking the holding company anywhere near the top:
[vanno.com]
There must be a lot of carryover from the personal reputation of Warren Buffett in the Harris survey.
Microsoft? Are you kidding me? But yeah, it’s a lot better than Halliburton.
If NWA didn’t have their streak of cancellations last summer, they’d not be on this list, and US Airways or United would take their rightful place there instead.
hmm, Kraft makes terrible food. poisoning our bodies and minds. so does Coke. in fact, they’re some of the worst perpetrators i can think of…so why the HECK are they on the admired list?? people need to wake up.
Why is Microsoft there, I thought everybody hated Bill Gates and the blue screen of death?
I bet if you stopped 100 Americans at random and asked them, “What exactly does Halliburton do?” maybe one of the 100 could give you an intelligent answer to the question.
Halliburton finished #1 because the press hates Cheney and so they have heaped non-stop bad press on the company for eight years.
The list is a bit off on the sole fact that DiamlerChrysler doesn’t exist any longer.
Also I’m shocked but pleased to see Microsoft in the top 10. Though, i’m appearently one of the odd ones that enjoy Vista.
Google is @IamNotToddDavis: i hear ya. I live in China right now and i can’t use anonymouse proxy anymore, all subjects concerning Tibet are off limits. Google is evil. They turned their back on everyone in China except for the people at the top.
Although, it’s not like any of the chinese use Google anyways, they use Bai Du.
“Sigh”
AT&T should be on one of those two worst lists…..
@11hawkinst: @thaShady: @stager: @BytheSea:
Nike, mostly because of the whole thing with Michael Vick and the contract deal they had with them.
The American public acts like children often, blaming companies for things that they could have never known about because a person does something cruel and stupid.
What worst reputation companies list would be complete without mentnioning DHL / Excel Logistics.
I would like to see a quick round like monthly
This month we are judging BANKS
This month we are judging shippers
This month we are judging cable companies
@jakkyl: DHL *always* delivers packages to the wrong house! It’s clearly marked with my address and they always bring it to my neighbor. Thank god my neighbors are honest people!
@stickystyle: Honda of America is an American company. A subsidiary of Honda (corporate) of Japan, but still, an American company.
@BlazerUnit: Slight correction: The company’s name is actually American Honda Motor Company, INC.
Berkshire Hathaway? Does anyone who doesn’t read the Wall Street Journal even knows what that company does? About Microsoft being on the list, I suppose the Zune lifted its credibility, or something.
Why did Citgo make the list?
Google is on the wrong list.
When the article was written, over nine months ago, nearly three quarters of consumers thought Corporate America had a “poor” reputation. And that was back in the good old days, before everyone went broke in the stock market and real estate market!
With the current economic plight, as corporations are struggling to survive, laying off employees in record numbers; it’s very clear that Corporate America has failed miserably, in creating the “culture of success” necessary to thrive. Instead, they’ve created a culture of fear, micro-management, finger pointing, and backstabbing.
I had first hand experience in dealing with the negative aspects of Corporate America, as one of Enterprise Rent-a-Car’s most successful executives (1974-2000), but was forced into an early retirement, probably because I was making close to $4 million by then.
That experience inspired my book, “Life Under the Corporate Microscope”, published at the end of 2008, but seems even more relevent and compelling, today.