The Research Institute has compiled a list of the most reputable companies in the U.S., “calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company.” (Then they do some statistical stuff to it.) Coming in at #1 is Google, which we think is remarkable considering how much data the company has managed to collect over the past several years, and continues to collect with new record-keeping initiatives like Google Health.
Below is the top 10 list, but check out the full list of 75 companies for some interesting surprises, like Hewlett Packard coming in at #18 (right behind Apple!) despite the horror stories we’ve seen from Consumerist readers.
|Global Pulse Score|
|Johnson & Johnson||2||83.48||78.80||4.68|
|Kraft Foods Inc.||3||82.79||81.07||1.72|
|United Parcel Service||6||81.05||80.06||1.00|
“The 75 Most Reputable Companies in the U.S.” [Forbes] (Thanks to Rick!)