Kellogg has confirmed that the much-feared grocery shrink ray has now focused its malevolent beam on Apple Jacks, Cocoa Krispies, Corn Pops, Froot Loops and Honey Smacks. Boxes were shrunk by an average of 2.4 ounces.
“This price adjustment on select ready-to-eat cereal brands was taken to offset rising commodity costs for ingredients and energy used to manufacture and distribute these products,” a spokesperson said.
While this is sad, we’re slightly more disturbed that cereal now comes with a picture of a senior citizen on the front and an “adventure spoon” inside.
Kellogg shrinks boxes of several cereal brands [AJC]
(Photo: iwantamonkey )
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C’mon… My BEST recent Saturday morning as an adult was eating Cocoa Krispies with my new ADVENTURE SPOOOOOON while watching the original Raiders of the Lost Ark, and listening to the snap, crackle and pop!! The sugar rush started to kick in just as Indy grabbed for the Idol! Ahhhhh….
I too am not very happy with this story.
It’s not the cereal company’s fault they have to stay in business. These are hard economic times for everyone.
It’s one thing to post stories that keep consumers aware of what’s happening, but this is a thinly veiled attack on Kellogg’s – A senior citizen on the box and an adventure spoon? It’s Harrison fucking Ford, and that’s Indiana fucking Jones! Would you be saying that if Gandalf was on the box, and it was “the one spoon?” or if it was Emperor Palpatine and it was a “Lightspoon?”
When it all comes down to it, all these things are the fault of oil companies, and the government for not doing anything about it.
@TheNerd:
They monster cereals around but a bit hard to find when its not Halloween. I know Target carries Count all year. The rest should be pretty easy to find early September through October.
Another lesson of always needing to look at the UNIT price in stores. They’ll get people who aren’t looking though. We all need to watch out for stuff like this, it’ll probably happen in bigger ways. But this story does help.
@sgodun:
So… why don’t YOU start a consumer advocate site and only allow discussion on the subjects YOU feel are worthy of discussion, if that’s all you’re after?
Does it occur to YOU that just because you are “fed up” with the content, that doesn’t necessarily mean eveyone else is? Sometimes, it’s just not all about YOU. Get over it.