Burger King To Offer $185 Burger Made With Wagyu Beef And Cristal Champagne

Yes, this is another installment in our continuing coverage of how “American” fast food is eaten in other countries. In our last episode you met the “Angus 6-pack” a giant burger meant to be pulled apart into smaller burgers. Today Burger King would like to introduce you to “The Burger.” It’s their attempt to enter the Guinness Book of World records for the most expensive burger. Yawn. Here’s where it gets more fun: The Telegraph asked some people on the street to sample the burger and tell them if it was worth $185 (£95.)

In case you were wondering why it costs $185, the burger is contains wagyu beef, white truffles, a saffron sprinkled bun and tempura onions prepared in Cristal champagne. Enjoy.

Burger King launches £95 ‘bling burger’ [Telegraph]

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  1. exkon says:

    We need something like to kick-start the economy!!

  2. ironchef says:

    “not terrible” –what a resounding endorsement LOL.

  3. cloudedice says:

    I’d prefer she get the sexy handbag.

  4. cloudedice says:

    You know, it’s really the pink, Himalayan rock salt that really make this burger “over the top.”

  5. Snarkysnake says:

    Seeing as BK can’t even make a consistently good burger in their U.S restaurants,it’s not surprising that the best compliment that this thing received was ” It’s not terrible”

    Something they should strive for here.

    BTW- The tomato pickers that BK tried to screw out of a half cent per pound are taking home more $$$ but amazingly, thecompany still survives.

  6. witeowl says:

    @ironchef: That’s the line I loved as well. The first guy was also great. “Thanks for the opportunity to try a 95 pound hamburger… because I’d never do it with my own money.”

    I sincerely hope that this is all a gag because the more I see of overpriced swank like this, the more I become a socialist.

  7. thewriteguy says:

    I think the problem here is not that it’s a $185 hamburger — but the fact that it’s a $185 hamburger served to you in a fast-food joint.

  8. dry-roasted-peanuts says:

    Funny how MTV Cribs is all I associate Cristal (usually pronounced “kris-tl”) with anymore…

  9. bohemian says:

    What bugs me about most of these “most expensive” food stunts is that they just grab a bunch of high priced ingredients and throw them together without any real thought on if they actually compliment each other or can even be noticed in the flavors.

    Take a turd slice some truffles on top, put some caviar around it and sprinkle with gold dust. Charge $1000.

    @witeowl: This kind of crap while people can’t afford health care here and people around the world can’t get enough to eat is turning me into a raving socialist too.

  10. Concerned_Citizen says:

    Clearly that chef picked ingredients by price and not by taste. Total failure of a chef(Would you even call someone willing to make something so stupid a chef to begin with?)

  11. bohemian says:

    @dry-roasted-peanuts: Cristal, Louis Vitton, Burberry get associated with ghetto/trailer, chavs and low class trash.

    If you want to torpedo a brand get some tacky sub culture to embrace it.

  12. DrGirlfriend says:

    The economy sucks all over the place, but here you go, everyone! A nice big middle finger from BK to you! That will be $95 please.

  13. I must confess that I’m in agreement with some of the other commentators here. I’m rather embarrassed as an American when I see these types of things — and especially those disgusting eating competitions — all the while half of Africa is starving to death.

    Isn’t this a sign of something or other?

  14. laserjobs says:

    I make a more expensive burger at home so where the hell is the Guinness Book of World records?

    My special sauce is the secret to the price ;-)

  15. @laserjobs: I hope it’s not bull semen at like $24,000 a liter (at least I hope it’s not the whole liter).

  16. spinachdip says:

    @Snarkysnake: I know, utterly, utterly shocking that an extra cent or two per pound of tomatoes didn’t send the company into a death spiral nor force steep price increases as some commenters here would have had you believe. Shocking.

  17. Amnesiac85 says:

    I’m waiting for hundred dollar fries to go with it.

  18. spinachdip says:

    @Cranky Customer: While it’s nice that you do care, comments like “half of Africa is starving” isn’t helpful (nor truthful) either, and at worst, counterproductive.

    While the high profile African aid campaigns of the 80s were needed and successful in raising awareness, the downside is that they’ve created this image of Africa as this hopeless continent. There’s a reason why humanitarian groups have shifted their focus to more specific programs like debt forgiveness and fair trade (and Africa is one area the Bush Administration has actually done great work, distributing mosquito nets and HIV drugs).

    With functioning governments and proper land management, sub-Saharan Africa can survive, and I wish people wouldn’t bring out the ol’ “Think of the starving African kids!” to make a point. Waste is bad, whether there’s a famine in Ethiopia or not, and you don’t need to repeat a myth to make that point.

  19. bohemian says:

    @Cranky Customer: There was an ad for some show on G4 where people gorge themselves on massive quantities of food and then they do things like put them in a gyro machine to make them puke.

    All I could think of was how horrible this was in light of people starving in other parts of the world not to mention people who are struggling to afford food here. Everyone else in the room was trying to avoid sympathy puking while the guy in the commercial yakked up his guts.

    No wonder the rest of the world hates us.

  20. bohemian says:

    @spinachdip: How about rice rationing in the Phillipines?

  21. dugn says:

    Someone should try the ‘Destroying Angel” from Porter’s Place in Lehi Utah. A full-plate sized, 1 lb hamburger (*after* it’s been cooked) with an extra pound of thick, chewy bacon if you ask for it.

    And at $12, it’s a much better deal.

  22. jpdanzig says:

    I must say, this $185 burger is WAY out of brand character for Burger King.

    This is usually the kind of publicity stunt some trendy, way overpriced restaurant pulls, not a fast-food chain.

    I would challenge Burger King instead to come up with a $1.85 burger for the rest of us that is filling and made with top-quality ingredients.

    What’s that stunned silence I hear? A king peeing his royal vestiments?

  23. @jpdanzig: Maybe they’ve skipped into the future from Demolition Man.

  24. mgy says:

    @spinachdip: I whole-heartedly disagree with your assertion that Africa is an area where the current administration is succeeding. When you actively campaign against the distribution of condoms in areas like this, you are a villain, plain and simple.

  25. Coles_Law says:

    What are the odds that the few Burger Kings that carry this end up throwing out half the ingredients as they expire? If I were a store owner, I wouldn’t want to write off $500 in truffles a month.

  26. spinachdip says:

    @bohemian: Eh. I just hate the “What about the starving people in ____?” argument in general. I mean, it’s not like the people who need food now would have been eating Wagyu even in a good year. Compared to more resource-hogging endeavors like auto racing or golf, this hardly registers a blip. I try to waste as little as possible, and I think people who let food go to waste are immoral, but this burger is nothing. At least they’ve made something that’s apparently “not terrible”.

    @mgy: Not to get all semantic-y, but I never said the Bush Admin was successful. Condomphobia aside, they HAVE done great work on the continent, especially with mosquito nets. Yeah, the Iraq war has handcuffed them from doing anything about Darfur, but compared to all of other Bush policies (or absence thereof), Africa is a success all things considered – not a complete success, maybe, but a success nonetheless.

  27. sean77 says:

    I can make a more expensive burger… but diamonds are really crunchy.

  28. bohemian says:

    @spinachdip: But it does bother me when a company (or anyone else) would be promoting a $185 hamburger. That money could buy a huge amount of food aid or basic food for someone. People in a third world country are not eating Wagyu but that money could buy lots of rice and lentils and such. The $185 burger is just another sign of mindless self absorbed wasteful consumption.

    The Bush Admin has not been a boon to Africa. Many things have declined since the 90’s as far as aids due to Bush’s ideological polices being pushed over sound practices.
    [www.npr.org]

  29. ludwigk says:

    I think what’s going to kill this burger is employee theft. Internal food theft is already pretty common at most fast food places. If I was some £8/hr burger flipper at BK (or whatever is a menial wage in the UK), I would totally rip off the Waygu beef to eat at home. The rest of the ingredients I’m not that concerned about, but I do enjoy a good burger.

  30. spinachdip says:

    @bohemian: You do realize that it’s a publicity stunt though? They’re not expecting people to actually spend $180 during their lunch break or for the burger itself to be a hit product, but they do expect a return on whatever they’re spending to promote it.

    So unless you expect Burger King to spend every spare dime on humanitarian aid (which would be awfully nice, but won’t happen), it’s simply not reasonable to argue that the money could be going to aid. It’s a business expense – you might not agree with the reasoning, but it’s how they chose to bolster their bottom line.

  31. spinachdip says:

    @ludwigk: Well, it’s a shame that the Wagyu is being all ground up and packed into a patty, but yeah, if I’m working at a BK in UK and no one’s looking, I’d run off with the beef, cook myself a nice dinner, and look for a new job the next day.

  32. maztec says:

    Ugh… Wagyu should not be ground up – and at BK they probably overcook it and cook it too fast. Poor meat :( Really, Wagyu just needs warmed and left solid – albeit, no matter the butcher you will always end up with some stew meat or hamburger meat, so that may be where they are getting it. Even then, a Wagyu burger needs cooked slowly. It’s as bad as the local restaurants that sell Kobe then cook it so fast all the oils leach out. :(

    Now, what I want to know is how many months does that Wagyu have to sit around frozen before someoen ats it.

    “MMM, great Wagyu-freezer-burned-burger with dried-out-dessicated-truffles.” and other crap that is better off as a complimentary flavor than a blended flavor..

  33. AMetamorphosis says:

    Hey, @ least the profits are going to charity … so what if Burger King makes a little publicity out of it.

  34. SchuylerH says:

    Haute cuisine aficionados just don’t get that rare and pricey does not automatically equal delicious. I’ll bet there are dozens of mom-and-pop burger joints that would blow away the Pretentious Whopper in a blind taste test, even among those with fancy palates. I’m reminded of an old Mad magazine cartoon which stated that you wind up paying more for all the adjectives, and this bit of wankery is a perfect example.

  35. newfenoix says:

    Honestly, why was Africa even brought up? Giving aide to Africa is like using money for firewood.

  36. mikemar42 says:

    I fucking hate that accent.

  37. edcrowle says:

    I think the market that would buy this thing would be more willing to buy it in a gemstone-laden burger box ala Most Expensive Spirits and also make burger king an even heftier profit on the suckers.

    @spinachdip: I understand auto racing, but how is golf resource hogging? Watering the greens? Not spending the $20+ green fees on stimulating the rest of the economy?

  38. edcrowle says:

    oh, i forgot — if this was the american pound, rather than the british, a 95 pound burger would definitely be worth the $180

  39. tweemo says:

    @bohemian: I totally agree with you. There’s some “most expensive sundae” or something that comes with a ring or bracelet as decoration which you’re supposed to keep and wear. Clearly the only point of this is to raise the price so they can get the “most expensive” title.

    Probably this is only being offered at a very small number of locations, and they are planning to have only a very small amount of orders–so there is absolutely no effect on starving countries. You are welcome to object based on the principle, but this certainly isn’t harming anyone (except the cows).

  40. no.no.notorious says:

    i hope it comes in the same cardboard box their other crap comes in. i would enjoy the saffron on the bun though.

  41. spinachdip says:

    @edcrowle: Water and land, mostly. It takes something 2.5 billion gallons of water a day to irrigate all the golf courses in the world. Granted, some places require golf courses to use recycled water, but still. If you want to get really picky, you could talk about how almost all golf courses require private transportation.

    And I wasn’t actually thinking of this, but conversion of farmland to golf courses in Southeast Asia is partly blamed for the rice shortage, so there’s that.

    @edcrowle: “You know what they call a 95-pounder in France?”

  42. scerwup says:

    You can spend your economic stimulus check on it, and help fight terrorism. Go America!!!

  43. Shaneniganz says:

    I think I can find better things to blow $180 on rather than an un-appetizing burger made from meat that looks as cheap and fatty as what the discount stores sell here for 1.99 a lb! (Yes I realize I am about to be slammed by wagyu and kobe beef lovers.) I would rather have a burger made from venison, on a homemade kaiser roll, with fresh lettuce, tomato and vidalia onion etc. anyday-and thanks to having 3 deer in the freezer, and excellent local farmer’s markets, I can!

  44. arl84 says:

    ROFL. This is ridiculous. Such an extravagant waste.

    I think all the “Think of the starving people in ____” people are outraged at this, not because that food could be going to those starving people, but because of the principle of the matter. It’s basically like saying, “Hey we have so much food here, look what we can do with it! Completely waste it! Sucks to be you, 3rd world!”

    Also, they obviously just added ingredients with the most exotic-sounding name, and highest price tag, without any regard to taste, and how these different ingredients compliment each other. Pink Himalayan rock salt? Truffles on a burger?

    I think I’ll have one with a nice, stiff Louis XIII de Rémy Martin and coke.

  45. forgottenpassword says:

    @bohemian:

    @Cranky Customer:

    WHile I think this BK stunt is asinine…. I hate it when people say things like “that’s why the world hates us!… because we waste food!”

    They sound like my mother when she would tell me there were starving kids in africa that would LOVE to eat brussel sprouts (I’m sure they’s love to eat cow intestines and bugs aswell, but that doesnt mean I am going to).

    You just cant compare. We have a lot of food here in the west so we waste a lot of it. Its just that simple.

    I cant stand some of the drivel that self-loathing americans say. Should the japanese hate themselves because they are electronic-gadget-loving-freaks? No… its a part of their culture. As large fast food portions & food eating contests are ours. Yes, we waste a lot of food.

  46. ImCrying says:

    @Cranky Customer: People can spend money that they earn however they want. If they want a $200 burger, they can have it. You can go earn your money and spend it however you’d like. That’s our way, and in this rare case, it’s the best way.

    Also, I don’t see any of you freaking out at the thousands of restruaunts that offer $75-$200 plates of American Kobe/Kobe beef EVERY DAY in EVERY MAJOR CITY. Once again, the internet has brought you to outrage because you didn’t care until it told you to care!!

    Also, the $75 Alaskan King Salmon I had this past weekend was delish. I’d feel guilty, but I earned the money and can spend it however I’d like. Idiots.

  47. forgottenpassword says:

    @ImCrying:

    BOOOOO! HISSSS!!!!!

    You are a HORRIBLE american!

    Didnt you know that to be a good american you must hate yourself , your country & your prosperity!?

    /sarcasm

  48. Ariah says:

    Looks tasty.

  49. Angryrider says:

    Wagyu is the Japanese term for beef. So the BK is making a hamburger made of beef beef? Fantastic!
    Why aren’t they selling this in Japan? Wait… There aren’t many BKs in that country. Just McDonald’s with their 4 patty Mega Macs, and Mega Eggs.

  50. MeOhMy says:

    @Angryrider: I don’t speak Japanese so I’ll take you on your word, but that doesn’t change the fact that in the west Wagyu beef refers to a specific breed of cattle raised under specific conditions (they feed them beer, for instance).

    Frankly they dropped the ball on this one. Every haute cuisine clown knows that to make something ordinary into haute cuisine you have to add truffles AND foie gras. Just truffles is a hack job. Now that foie gras is under fire for being inhumane, you get even more street cred when you use it. BK chickened out. I look forward to Chick-Fil-A’s response. “Eet mor gooz livr!”

  51. Moose82 says:

    Was it just me or was that the most BORING video EVER? I want the last 3 minutes and 26 seconds of my life back.

  52. Toof_75_75 says:

    @forgottenpassword:
    From the budding commie commentors today (and most days), you’d think that was actually true…

  53. Balisong says:

    Silly Burger King. Everyone knows that to make the most expensive food you just take the regular item and coat it in gems and gold leaf.

  54. luz says:

    “It reflects our ongoing commitment to producing the best quality burgers for a range of different pockets and reinforces our quality credentials.”

    A range of different pockets? So…$1-$4-$180?

    Most of the places that do the “most expensive” stuff do donate the proceeds to charity, if I recall correctly. I know the “world’s most expensive martini” people did.

    Conspicuous consumption is still annoying.

  55. ehrgeiz says:

    Its so expensive to break a record. Pretty sure the profits are all going to charity, that is what was on the news this morning.

  56. ImCrying says:

    @ehrgeiz: All profits going to charity? AHAHAHAHAHAHAHAHA GSO above posters crying about world famine. GSO indeed.

  57. failurate says:

    @bohemian: So, the production and consumption of all luxury and convenience items should be discontinued until every last African has a belly full of corn?

    Good luck with that.

  58. failurate says:

    @luz: I think that accurately reflects the growing poverty-wealth gap.

  59. Channing says:

    I’d eat it. I mean, I wouldn’t pay for it, but I’d eat it.

  60. @mgy:

    I was waiting for someone to mention the global gag rule. People always talk about bush doing great shit in Africa, BULL. You deserve a cookie, my friend!

  61. Meathamper says:

    Tony Stark should have eaten that in Iron Man instead of a Whopper.