Now It's Serious: Shrink Ray Hits Beer

Although we’ve been covering the unpleasant phenomenon of the grocery shrink ray for a while, we’ve been slightly relieved that the shrinking products were things like soap, gum, and orange juice—not crucial staples of our existence. Not anymore, according to the Wall Street Journal: Bars and restaurants are shrinking their beers. The horror!

According to the Journal, some establishments are subtly reducing their “pint” glasses to 14 ounces, rather than the full 16 ounces that comprise a pint, either by using smaller glasses or using heavy-bottomed pint glasses (called “falsies”) that have reduced capacity. Other bars are giving patrons extra head on their pours in order to fill up the glass. When confronted, restaurateurs were alarmingly frank: A representative for Hooters (which, really, should understand that its patrons value size) explained, “We can get 20 more beers out of a keg that way.” Another defended the decision to switch to the 14 ounce glasses: “Someone who comes in and wants a beer doesn’t want a huge glass. Fourteen ounces is enough.” As a connoisseur of forties, mug nights, and gallon daiquiri Sundays, we must stress how wrongheaded a sentiment that is. Some pint fans have begun outing the faux-pint establishments and the Oregon legislature is considering having the state agriculture department monitor violations, but in the meantime, might we suggest a flask?

A Pint-Size Problem (Thanks to Gwen!)
(Photo: Getty)

Comments

  1. failurate says:

    Draft beers are to be served 16-22oz at a time. Raise the damn price 25cents if you are really that hard up. 99% of the time, the price isn’t even on the menu at these places.

  2. Trai_Dep says:

    Well, if they’re pouring American beer, maybe the bartender should just tinkle the missing 2oz into the glass instead. Keeps the guy behind the bar longer and most patrons won’t even notice!

  3. Smaugster says:

    Went to my local Chuy’s, ordered a pitcher. Let the head die down, and asked to have it filled up.YES! It does make a difference if you pay for this and get that, it’s wrong.
    I buy a six pack of Miller High Life 16oz cans for $5.
    .473 L = one pint. Hops shortage is bullshit. They are trying to sneak wheat into all beer! Yuck!
    Sam Adams for $7? Forget it!

  4. geoffhazel says:

    One of these days, they will start selling gasoline by the liter instead of the gallon. When gas hits 5.00/gal, we’ll just be paying $1.32 per liter. And then we can watch the price rise to $5.00 all over again!

  5. Android8675 says:

    I feel for the craft breweries, there’s such a place near where I live that I visit often and they had to raise their monthly gathering pints by a dollar, prices are KILLING small breweries. It’s a sad state of affairs. I can’t stand budweiser, and with the most recent bill going through congress, a disaster of this magnitude hasn’t struck craft breweries since the start of Prohibition. (Pre-Prohibition there were apparently 20x more craft breweries than there are today, and Prohibition pretty much wiped em all out).

    Love your beer, support your local breweries!
    “What kind of ‘Local Beers’ do you carry?”

    It’s a simple question and it could save this country from the Annheiser Busches.