Grocery Shrink Ray Hits Dawn Soap

By consumeristcarey June 9, 2008

The grocery shrink ray continues firing unabated, this time scoring a direct hit on Dawn soap. Reader Courtney reports that Dawn containers, once a proud 740 ml, have now shrunk to a mere 650 ml—a loss of 90 ml of bleach-alternative cleanliness!

Even worse, the new containers are elongated, giving consumers the false impression that they are receiving more soap. It goes without saying that the price remains the same. Very dirty, Dawn.

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Comments

  1. jpx72x says:
    June 9, 2008 at 2:55 pm

    @SMSDHubbard: Of all the people who replied, this is the best answer. Thank you.

  2. hi says:
    June 9, 2008 at 3:04 pm

    They were doing this stuff (shrinking items and charging either the same or more in some cases) before the economy was bad and before gas prices were out-of-control. It’s standard practice now.

  3. failurate says:
    June 9, 2008 at 3:17 pm

    @rubberkeyhole: I like how the picture worked, with the eye tricking higher set print bottle looking bigger but being smaller. Required a double take, to verify the numbers.

  4. AtomicPlayboy says:
    June 9, 2008 at 3:37 pm

    I buy every non-perishable good that I can at Costco. Has anyone noticed a shrinkage of shopping-club-sized items?

  5. e.varden says:
    June 9, 2008 at 6:51 pm

    @backbroken:

    Price per unit: displayed here in Canada @ A&P/Dominion stores….

    Excellent for comparison shopping!

  6. backbroken says:
    June 9, 2008 at 8:46 pm

    @e.varden: That’s Loony!

  7. lastfm says:
    June 10, 2008 at 4:10 am

    @backbroken: Already done here at HEB. Price per ounce listed for every applicable product on our shelves. Others still don’t?

  8. BoniMaroni says:
    June 11, 2008 at 2:53 am

    @sgodun:
    Maybe I’m missing something here. If you were paying say $5.00 for 25FL oz. and now you are paying $5.00 for 22FL oz aren’t we still really paying more? Seems to me that they both are price increases just different ways to go about it. Either way you are paying more for the liquid product you receive.

    Not all that great at math but I think using my “$5.00″ price we would be paying $0.20/oz for the original and now we would be paying $0.23/oz. How then is this not paying more?

  9. Anonymous says:
    December 30, 2008 at 6:04 pm

    Does anybody know if they maintain the same UPC number for the new package?
    It means the bar code number.

    thanks

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