There is a new beverage gaining popularity in the South, especially Houston, called Drank. Not content with following the herd of energy drinks, Drank is the antithesis of such products, claiming to be “the anti-energy drink” whose slogan is “slow your roll.” This purple carbonated beverage is infused with melatonin, valerian root and rose hips which give it a sedating effect. Details, inside…
Drank anti-energy drink finds its roots in “purple drank,” a slang term for a concoction popularized in the South by the hip-hop community, according to Wikipedia. Purple drank typically includes promethazine-codeine cough syrup which produces a stoned sedation. Promethazine is an antihistamine while codeine is an opiate narcotic. The syrup is colored purple hence “Purple drank.”
However, Drank’s active ingredients are all legal, and can be found at health and vitamin shops. Drank’s press release says, “From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind.”
If there can be a Cocaine Energy Drink with no cocaine, we suppose there can be Drank with no powerful pharmaceuticals. However, given the active ingredients, we’re guessing that Drank will do little more than make you sleepy. But if taking naps is what is considered hip-hop nowadays, we’re sure that Drank will be a runaway success.
Adventures in Press Releases: The Anti-Energy Drink [Village Voice]
Purple drank [Wiki]
More From Consumerist
-
Mountain Dew… Now For Breakfast
-
Polarizing Video Asks “What If Those Coca-Cola Bears Actually Drank A Lot Of Soda?”
-
Study: 20,000 Trips To The Emergency Room In 2011 Linked To Consumption Of Energy Drinks
-
More Experts Call BS On Supposed Benefits Of Energy Drinks
-
Study Links Consumption Of Diet Drinks To Depression
Just bought a can of this at the Chevron store located at the corner of Westheimer and Gessner.
Tastes pretty much like any other energy drink; sorta like a semi-flat Mt. Dew.
How many should you dring per day, or evening? What meds should not be mixed with drank?
Maybe we should get some for the teens.
i would like to know where i could find this drink? i live in atoka tn and i have looked in kroger walmart and the convient stores
Promethazine is not an anithistamine. It’s an anti nuasea drug to keep you from puking due to the codeine. It’s similar to meclizine which you may know as dramamine, the car sickness medication. I know junkies that used to shoot it in thier arm coctail so they wouldn’t get sick when they got high. Funny, the only place I’ve seen Drank in Indy is the shitty near eastside, and shitty near northside where the majority of junkies and crackheads live in this fair city. All the same, I’m tempted to try the stupid crap before the soccer moms have it taken off the shelves. “Keep the rosehips away from the kiddies! They’re not organic!”. I’ve actually heard this drink referred to as “a gateway to real purple drank”. I hope I don’t become a raging cough syrup addict.