There is a new beverage gaining popularity in the South, especially Houston, called Drank. Not content with following the herd of energy drinks, Drank is the antithesis of such products, claiming to be “the anti-energy drink” whose slogan is “slow your roll.” This purple carbonated beverage is infused with melatonin, valerian root and rose hips which give it a sedating effect. Details, inside…
Drank anti-energy drink finds its roots in “purple drank,” a slang term for a concoction popularized in the South by the hip-hop community, according to Wikipedia. Purple drank typically includes promethazine-codeine cough syrup which produces a stoned sedation. Promethazine is an antihistamine while codeine is an opiate narcotic. The syrup is colored purple hence “Purple drank.”
However, Drank’s active ingredients are all legal, and can be found at health and vitamin shops. Drank’s press release says, “From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind.”
If there can be a Cocaine Energy Drink with no cocaine, we suppose there can be Drank with no powerful pharmaceuticals. However, given the active ingredients, we’re guessing that Drank will do little more than make you sleepy. But if taking naps is what is considered hip-hop nowadays, we’re sure that Drank will be a runaway success.
Adventures in Press Releases: The Anti-Energy Drink [Village Voice]
Purple drank [Wiki]
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This would be a great refreshment for whem I am playing my guitar.
Strum und Drank
oh man, why isn’t mike jones all over this shit?
Sugar. Water. Purple.
Drink+Dank=DRANK
Seems to be the demo they are aiming at. Many of the same side effects of the other substance that produces a PURPLE HAZE.
hmm…. I think this is gonna go the same route as the COCAIN drink.
Let me buy you, a draaaank.
Now I can drink my energy drink and then this and be TOTALLY NORMAL!!!
Okay this is a little off topic, but there used to be an alcoholic drink that looked like a can of this stuff. Anyone remember what it was called?
I should have had some of this on my flight for our honeymoon!
@CaptZ: I imagine that might actually be true if we actually drank the crap, *itch. But it’s a drug of abuse, not handed out with our morning Starbucks. Project much?
Houston, birthplace of drinking huge amounts of prescription cough syrup. I’d expect it was one of those guys who came up with the idea for this drink — a more legal version of the cough syrup.
@Boatski: Ahh yeah, you know it!
But does Drank come with Jolly Ranchers already in it, or do you have to add them yourself?
juice? what the fuck is juice? i want some grape drank baby! its purple!
I posted a link to this in my blog, [www.ruethedayblog.com]
basically, it sounds like it’ll be great for lazy stoners who can’t afford pot…although, considering it probably costs the same as pot, I don’t really see the point.
I think I’ll just sit here and drank…
@Opie: +1
Only question is, how does DJ Screw feel about thi–wait, he’s what? Ohhhhhh. Cwaaaaaap.
“From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind.“
Stop the world, I want to get off, I’ve had enough of humanity.
@darksunfox: Dammit, that’s what I was afraid of. I take 3mg of melatonin whenever I can’t sleep and was looking forward to trying this, but all that sugar makes it kinda pointless. My experience with melatonin is that it does a fantastic job of helping you sleep, but it doesn’t zonk you out the way NyQuil or prescription stuff would. SO I’m guessing that the 200+ calories (assuredly from HFCS) right before bed might be enough to negate the effects. But maybe that’s what they were going for, it says “slow your roll” not “pass the hell out.”
Firstly, they should’ve called it “purple drink”.
Is this some kind of secret government plan to get people to stop abusing benzodiazepines and other downers?
I can pop a couple of diphenhydramine (or Ambien, since I have a script) and go to sleep. I don’t need to drink a giant can of a probably disgusting drink.
@djanes1: You know there are about a dozen Texas-area rappers who are mad that they didn’t think of this first.
@no.no.notorious: As if you’ve never used a bit of slang when speaking. I think I hear your high horse neighing.
“whaaa? nigga what the fuck is juice? i want some grape drank, baby!”
Sugar, water, and purple
This is probably the best thing ever invented ever.
They need to get Three 6 Mafia to do a commercial, and rename it sizzurp.
I wouldn’t recommend trying to do much of anything (like driving) after being chalked full of valerian root and melatonin.
@CaptZ: To be fair to Houston, it’s nowhere near the fattest city in terms of actual obesity rates. Riverside, Nashville, San Antonio, and others top that list. The title came from some pretty sketchy analysis from Men’s Health magazine, which included thing like restaurant density, number of gyms, and commuter length instead of BMI. To add to the dubiousness of their claims, they made Houston one of the “fittest” cities a year or two ago. Fattest to fittest in one year!
drank-potential date rape situation?
We need a LOLRapper, stat!
As a houstonian, I am all about the drank… purple stuff… sizzurp… what ever you wana call it.
This reminds me of when they tried to sell that energy drink called cocaine… when will they learn?
I just had a sip of one and I can tell yoooouuu
thaaat….zzzzzzzzzzzzzz…..
Drank Jagger bombs…. the new date rape drug!
This reminds me of when Jolt cola came out, in the midst of all the diet sodas being sold, advertising itself as having “All the sugar, and twice the caffeine” of other regular sodas.
damn isn’t the south slow enough?
@dequeued:
For the record, Red Bull is not “sugary sweet”. It tastes like perfume, plain and simple (and disgusting).
I live in Houston and I’ve NEVER seen this drink.
@SJActress: You must hang out in the burbs. I picked one up at the local ghetto mart.
Over here in Santa Barbara, some promotion team is marketing Crunk! Energy Drink really heavily to college kids. I’d bet that if you mixed Crunk and Drank together, it might, in fact, actually TURN YOU INTO LIL JOHN
Meanwhile, I still can’t find Brawndo ANYWHERE.
@Boatski:
Thank you for the reminder.
“Purple Drank” ’round these here parts is one of those 16 oz. cans of purple Amp energy drinks, mixed with a bottle of Jaegermeister.
If it is man-made don’t eat it or drink it.
Fantastic. Purple Drank used to be known as a codeine blended drink. An NFL player got busted buying a bunch of cases of them for that very reason.
Brave New World. Can’t anyone function without being under the influence of something? I don’t think so.
@darksunfox: Well, the high-fructose corn syrup may initially produce a buzz (for some), but when the insulin rush kicks in, it only serves to amplify the sedation.
@Norcross: What ever happened to transporting massive quantities of weed? Does he think he’s better than the Cowboys in the 90′s?
So, this is like nyquil only soda’d? I’d try it once, maybe.
@Alex Chasick:
I gave in and ordered a case. Comes out to $2.50 a can after shipping/taxes. Plus I got to put a sh!t ton of it in the work fridge.
I was thrilled to discover this at the Virginia ABC store a few months ago:
why would I want to fall asleep when having a good time? I’d prefer to be just plain relaxed and focused at the same time. I was at a party and tried a new drink called ViB (vacation in a bottle) and it’s superb mixed or by itself. Apparently Jessica Simpson is an investor in it.
[cbs11tv.com]
@Jay Slatkin:
Do you have the website you found drank on?
Thanks for your help. I am in Atlanta and trying to find it
@azzy:
Do you know where I can purchase that D-stress drink?
Thanks
@gliscameria:
Can I ask where you ordered it?
THanks
The Nellie/St Lunatics set created a energy drink called “Pimp Juice” a while back. Tasted like flat sugary apple juice.