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What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?

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Companies spend a lot of money on marketing, but ultimately, a brand is what people think it is. Meet Brandtags.net -- a site where you can tag brands with one word or phrase that best represents how you feel when you see their logo. It seems that Dell has its work cut out for it--some of the top tags people are using for that brand include:

Bad
Service
Crap
Boring
Annoying
Broken
Cheap
Dull
Hell
India
Junk
Lame
Old and
Shit

...and then of course Comcast:
Bad Service
Assholes
Bastards
Big
Boring
Broken Bullshit
Cable
Comcastic
Craptastic
Crap
Evil
Overpriced
Monopoly
Ripoff
Slow
Sucks
TV and
Ugh

What's the first thing that pops into your head when you think of Sprint?

BrandTags [via BuzzFeed ]

This is a test using rich text formatting and html links. It's the generic "company" ad that should appear on all posts with the Company category if they don't have an ad attached to a specific company.

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Comments:

91
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"No Signal"

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Bankruptcy?

Given the money woes, T-mobile takeover interest, big lay-offs, customer losses ect, my first thought (as a 3 year+ customer) is bankruptcy. Not if, but when. I think they killed the company with the Nextel merger (killed both of them actually).

Seeing I am in glorious month to month status I can leave at any time. 3G iPhone will probably be the catalyst.

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Brand new qwerty phone that I got Tuesday. I've been a customer of theirs for seven years and never had a problem. I guess I'm just lucky.

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"I have a better cheaper phone plan than any of you sprint hating suckers."

(SERO rocks)

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@highmodulus: You're going to go to AT&T just for a phone? Good luck with that buddy. Three words - You'll be sorry...

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@dtmoore: Ditto, totally ditto. We listen to people bitch about Sprint while we write our $35 a month checks to Sprint for great cell service. Some people are just dumb man.

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Dell: Battered Spouse Syndrome.
Well, three words.

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Supercrapafagoliciousexpealadouchebags!

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Dell: Dude, you're getting a cell(after the Dell dude got busted for pot)

Sprint: That creepy trench coat guy.

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@Trai_Dep: Actually, all my Dell's worked pretty much well. In the same time, I don't expect as much of it as of Mac. It's just : you get what you pay for. I get cheap computers/laptops, and when I'm tired of them, I just get a new one.

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I used to work for Sprint. I left because they treated their customers horribly and wanted me to do the same. I couldn't lie to people, add stuff to their account without their authorization, sell too many lines of service to people that I knew couldn't afford it, tell people they had to go through insurance for their malfunctioning phone (even though it was still under warranty), or any of the other things they wanted us to do. I said it would bite them in the asses and I guess it is!

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I hear Dell, I think of "Austin"
I hear Sprint, I think of "Mistake"

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I'd love to see a game made out of this-- just present the tags (weighted as shown) and try to guess the brand (multiple choice, most likely).

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Dell: Hell
Sprint: At least it's not Verizon.

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I LOVE LOVE LOVE that one of Dell's tags is "India"

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I loved the person who tagged Red Lobster with "Zoidberg!"


Much geeky joy.

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Cheap... sero here as well :)

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Dell: please hold while I transfer you...again
Sprint: Pin drop. I still remember those commercials


@ Weakdome: I laughed at that as well.

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Sprint has the following business plan, Step 1: Hire some moron for obscene amounts of money to continue to run the company into the ground. Step 2: Pay said idiot even more money to, for the love of god, go away. Step 3: Fire as many employees as needed to cover it. Step 4: Repeat.

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a lot of these sentiments go to describe crappy tag site as well..

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Dell: Crap
Comcast: Slow/expensive
Sprint: Don't care

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Love SERO I challenge anyone to find a better deal. I'VE only had one billing problem with them which took one call to fix. They also have me enough credits to get about 3 months free. I don't understand the have. My family and friends use sprint no major complaints

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ooo... and you can search companies by tag - that's nifty. I love that nearly every company on the list is "crap"


I love Hilton Hotels' results:
[www.brandtags.net]

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"Can you hear-.... hello? Crap.

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I've actually had almost uniformly good service with Sprint and am a satisfied customer. (I have had to slap their hands for trying to extend my contract without my approval, but they didn't try to contradict me.)

For Dell, I'm sure that they'd prefer this to some of the other tags, but my first association is and for a long time will be: Dude!

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First thing that pops into my head..

Dell: stackable coupons
Sprint: who uses Sprint?

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Sprint: Gets off to a fast start, pulls up lame.

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"Okay."

Actually, ditto that for Dell as well.

Maybe I'm just accustomed to horrible customer service, which is likely the case, but I've been with Sprint for 5 years, and in the odd instance they've screwed up my bill, they fixed the issue promptly.

As for my Dell, it's worked pretty reliably, and I got an excellent deal for the features. When my A/C adapter crapped out, they sent out a replacement next-day for free on their basic 1-year warranty plan. Yes, I had to spend an hour on the phone going through a few inane diagnostics, but my issue was resolved.

Hopefully my experience remains the same. As long as I don't test my luck, I feel that if I leave them alone, I'll manage just fine.

*Knocks on wood*

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Sprint:
Applying for a credit for a dropped call.

"thank you for calling Spri..."
beep
boop
beep
bop
"Your account will be credited for one minute..."
Hang up

Had to do that so often I knew the multi-step process by heart.

Dell:
"I am thanking you so much for calling Dell, my name will be Tony. How am I assisting you on today?"

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Dell.....Perfect example of how to ruin a company with a great reputation for customer service by NOT providing any customer service!


Sprint...My part time job....(calling them to correct my account is my part time job!!)

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Blocked at work.

Anyone have the tags for WebSense?

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They won't let you change your credit card over the phone. You MUST do it online or get paperwork. What a bunch of clowns.

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Garbage
That guy from the ad Captain Jack would be all over
evil
Useless

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@theblackdog: WebSense is not listed

The W's
"Wachovia // Wal Mart // Wall Street Journal // Wendys // Westin //
Whole Foods // Wikipedia // Windows // Wired // Wordpress //"

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That was fun.

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@highmodulus: I second Bankruptcy, and add "cant_turn_a_profit"

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SERO!
I don't care what anyone says, I love my Sprint phone and I get excellent service.

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Awesome post! :)

Dell: cheap, immediately followed by Michael Dell and his billions. Quite the contradiction, eh?

Sprint: obsolete

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Sprint = eep...badawk..burk..blip..yep..ark?