Sorry Girls, This McDonald's Is All Out Of Boy Toys
[May 17, 2008. Fairfax, Virginia. Image thanks to Jose!]
Does that mean there's another sign boasting: Girls! Girls! Girls!?
This is a test using rich text formatting and html links. It's the generic "company" ad that should appear on all posts with the Company category if they don't have an ad attached to a specific company.
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Comments:
Yah I no reely. Thay our hi skewl childrun four christs sake, and nobudy shud bee xpekted to grasp crazee things lyke da english or da gramma at dat age. Xsept there our a lot ov alsew senur sitisens, colleje kids or moms n dadz trying too make muney wile there kidz our at sko0l there too. Espeshully during the hours when people under certain ages arent' allowed to work in certain states.
But anyway, PLEASE CAREY, WON'T YOU THINK OF THE CHILDRENNNNNN?!
On a serious note... I don't see how poking fun at a sign -not the person who wrote it, not their education level, but a sign!- is somehow worse, or less offensive, than making sweeping generalizations about what people making less money than you aren't capable of knowing better about. Oh god, the sentence structure there sucked. In my defense, I've never made more than $6 an hour :(
@Corporate-Shill: Chill. Nobody is calling McDonalds employees stupid here. It's just funny that they used the phrase "boy toys." That's probably a mistake someone of any education level could make, and there's no harm in laughing at it.
@Corporate-Shill: BTW, they aren't laughing at the grammar or anything like that, it's just the semi-racy double-meaning of boy-toy. Did you not realize that?
Not the submitter but the employees that were working at that very same mcd's last week when _I_ saw that sign were not high school aged kids. Most fast food employees in the Fairfax area are not "high school students" as Corporate-Shill might assume. They tend to be immigrants in their twenties and thirties, just trying to make a buck.
Not to say that someone in high school didn't write it but I doubt that was the case.
Thanks captain obvious.
Shouldn't it be "sorry guys?
The phrase "boy toy" generally is used to describe a female.
or were you referring to lesbians?
@jeblis: The phrase "boy toy" generally is used to describe a female.
Sorry, "boytoy" is a young, smooth male with a killer 6-pack as in
"My friend Karin kicked her husband to the curb and ran off with her boytoy tennis instructor Raul"
And I didn't blame her for one second.
@jeblis: Boy Toy is definitely used to describe a beefcake aka: a hunk of hot burning luv. This is an example of a personal ad to better describe a boy toy situation:
"Lonely, rich, mature woman ISO handsome, strapping young man 21-28 years old to engage in afternoon delights and any other social activities upon request. Must be well-endowed and experienced in all manners of artistic bedroom expression."
As a father of a 6-year-old boy, I can tell you that the kids and the McDonald's workers both say "boy toy", "girl toy", and "baby toy" to refer to the 3 types of Happy Meal toys. On the recept, it will say "truck toy", however.
My son was annoyed recently since on subsequent visits, he got a "girl toy" followed by a "baby toy" instead of the coveted "boy toy".
This reminds us all, I think, of what we should all really be doing with our precious time and resources. Boy toy production is at an all time low, and YOU are the problem, sir or madam! Keep this in mind next time you sit down to play your 'solitaire' or your 'free cell'. You have been warned, it's boy toys today, but it could be your toys tomorrow!
@alphafemale: Not knowing the meaning of racy slang doesn't mean that you're stupid. It just means you don't think with a racy mind. And about half (maybe a little less) of high schoolers don't have one, speaking as a high schooler myself.
The sign is a bit amusing, but really, you've got to forgive the poor HS kid working the minimum-wage shift. I know lots of HSers who would write the same thing, not because it's racy or they can't use better language, but because it's easier to write. HSers are all about laziness and convenience, and admit it - it works. You know what they meant.
@Jim (The Canuck One): Ah yes, how silly of me. Thank you for pointing that out. Let me amend:
"Lonely, rich, mature woman ISO handsome, strapping young man 21-28 years old to engage in afternoon delights and any other social activities upon request. Must be well-endowed and experienced in all manners of artistic bedroom expression. Ability to engage in intelligent conversation is not desired (or at all necessary) but willing to overlook if you excel in all other qualifications indicated herein."
If a higher-up ever saw that sign...whoever was told to put that there would get written up! Manager or employee..
Ive worked at McDonalds for 2+ years now (high school student) and we are NOT allowed to use the phrase boy toy or girl toy unless absolutely necessary.
We are told it can result in suits against McD for discrimination.
I do find that girls dont care which toy they get while boys sometimes do..but thats because their fathers will tease them openly when I ask "And for the toy would you like a polly pocket or a bionicle" the father would turn to the kid and say "you want the polly pocket right.." and start laughing...
In this case it should have said "we are out of Speed Racer Cars"..and in actuality doesn't even need a sign..it should be easy enough for the employee to convey this idea...
but I came from the number 5 QSC ranked McDonalds in the country so I can't do much nitpicking
@snoop-blog: Oh, I forgot to add they changed it like the next day, but it was a McDonalds in Panama City Beach, right on the strip.
From a business perspective, it seems silly (and sexist) to have distinguishable girl and boy toys. Why not just have universal toys that both sexes can enjoy, like a puzzle or a yo-yo? Isn't it easier and cheaper to make one toy rather than two separate toys anyway? Besides, I hate all this genderizing (it really is a real word). Not all little girls want to play momma and have plastic babies cry and pee on them. And not all little boys want to swing in trees and act like wild banshees...err, then again.
@Lambasted: Well you're not exactly forced to get the "boy" just because you have a boy. So if your little girl wants the boy toy, just ask for one.
@snoop-blog: While that is true, it is my hope that wouldn't be such distinctions in the first place. Ok, I confess. I'm just bitter because companies have no imagination when it comes to girls. It's always a baby or doll. Now I haven't been a little girl in quite sometime but I do recall my interests went well beyond dollies. It is so patronizing that in the year 2008 society still thinks of girls as just little mothers-to-be, grooming them for motherhood almost from birth.
Yes, I know I am probably over thinking a darn $.25 cent toy in box but it sends me reeling nevertheless.
@Lambasted: Not just dolls, trampy dolls. See that's the difference between the dolls you had, and the dolls today. The dolls today teach girls how to wear black lipstick, dye the tips of your hair pink, stretch your earlobe to bicycle tire size, and jam random peices of metal in random spots of your body.
@snoop-blog: Exactly! The message is either be mommy or harlot. Take the controversy over the Bratz dolls for instance. Why do little girls need to be exposed to "sexy" at such a young age?
I am tired of reading one news story after another lately about young girls who are sexually abused by sickos who can't get it through their repulsive heads that little girls aren't sexy and available. Yet, manufacturers and advertisers go out of their way to counter that notion with dolls like Bratz for little girls to play with and emulate.
You would think there would be some corporate responsibility to protect children that is capable of overriding the quest for fat revenues but I guess not.
@Lambasted: it IS sick, but what is worse - who is buying the slut dolls for the four year olds? Mommy trying to get the kid to stop screaming, no one wants to say no anymore
I just think it sucks for kids, especially girls that would rather play with functional racing cars as opposed to boring, plain ol dolls that don't compare in anyway to the bottle sucking, burping, pooping, cooing dolls their parents force them to play with in order to train them to be the best mommy they can be when they grow up!
I have 3 kids. The two oldest are girls, 7 and 4. When this SPEED RACER toy promotion started, both girls said that they would rather have the "boy" cars rather than the "girl" dress-up stuff. I'm felling very sorry for McDonalds right now for picking the loser of the movie tie-in this summer. BK got the Iron Man toys (which were a big hit with my kids) and now they have the Indy toys. The youngest is 2, so he really doesn't care, although he'll usually get the boy toys.
It must be said for the Denver area:
@Lambasted and @HRHKingFriday: I concur.
@pezjohnson: Its not a matter of picking...it has to do with which corporations the companies have contracts with...Universal Vs. Disney, etc etc..
@CourtStreetCourt: I'm with you. I think it bothers me even more because I don't even remember having gendered toys when I was a child. You got a sucky toy out of the one line of toys available. Period.
But seriously, how hard is it to ask, instead, "Would you like a car or a doll with that happy meal?" (And sure, a girl can currently ask for the boy's toy or vice versa, but that only emphasizes the social dividing line.)
(Oh, and to the slang argument: "boy toy" can mean either a buff young man for an older woman's amusement or a ditzy hot girl for a man's amusement. Go figure. It's almost as bad as biweekly and bimonthly.)
@KIbbit: Yep, I have to agree. The buck does begin and end with Mommy and Daddy. Why parents buy that junk I don't know. I guess it's the same parents who take their preteens to The Pussycat Dolls concerts. Last week I was watching a bit of the Dolls concert on TV. The camera panned into the audience and I saw very young girls all over the place. Girls as young as 12 or even younger watching the half-naked Dolls gyrate on stage as they sing about getting a man, being with a man, loving a man. I was shocked that parents would take their girls to a concert like that. Yep, parents are definitely a huge part of the problem.
@pezjohnson: I was the same way as a little girl. I preferred to play with things that were more animate. When I saw how much fun my brother's race track was to play with, I wanted one too. Dolls just sat there and were rather boring to me. Besides, I had no interest in being a mommy at 6 and didn't really view dolls as a toy but more as a chore to learn how to take care of. Changing a diaper paled in comparison to racing a car around a track.
Considering that there is NO indication in the image or the text of the article of what brands/types of toys were (supposed to be) available, what alternative text for the sign would have been as simple and effective at communicating the message, WITHOUT being as unintentionally sexual/sexist?
after giving that about 15-20 seconds of thought, i can't really think of anything, lol :P


















That's great.
I remember in my younger days when they would run the Hot Wheels/Barbie promotion, there was a time where a McDonalds screwed up at the drive thru and gave a Barbie happy meal instead of Hot Wheels. My bro had such a tantrum about it that he was forever teased about getting the Barbie happy meal.
On the other hand, that Barbie managed to survive being put through the laundry and thrown from the roof, but it was no match for the microwave *evil laughter*