Does The World Need A Blockbuster Digital Download "ATM?"
At their shareholders meeting Wednesday, Blockbuster announced that they would soon begin testing a "ATM"-style machine that consumers could use to download movies "on the go."
The Associated Press says:
The design, which [CEO] Keyes said is likely to change with testing, offers a range of features to help customers make movie choices, including previews and recommendations. Keyes said the company is working to reduce the download time for movies to about 30 seconds.
At first the system will only be compatible with the an Archos portable device, but will eventually be an "open system," able to recognize a wide variety of devices. Blockbuster says that even if they don't manage to acquire Circuit City, "transforming" their stores with these movie ATMs is their goal. 
"With or without Circuit City's acquisition, we think we have a terrific opportunity to transform our stores," Keyes said. Blockbusters' presentation also included mock-ups of small movie download kiosks for other locations such as airports.
Will a digital download kiosk save Blockbuster? Or are you perfectly content with Netflix and their new box?
Blockbuster unveils in-store kiosk prototype [AP]
Blockbuster Annual Meeting Presentation [Blockbuster]
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Comments:
Download to where? I'm a little confused by this...are they assuming you'll stand there while you download to a handheld? Or are you supposed to drag your laptop to the store?
I've been using the Netflix streaming service for a couple weeks (no Roku box for me) and have been pretty impressed when hooked up to my SDTV.
@Ash78: Did you notice the picture where it shows a kiosk in the airport?
We won't know if the world needs it until its released and people decide to vote with their dollars. I don't know how this is a Consumerist piece though. Seems more like a Gizmodo feature.
@Bladefist: yeah, that's pretty much exactly what I was thinking. Although, Blockbuster did buy the rights to digital versions from some of the major movie studios [www.ecommercetimes.com] so selection might be ok, but I'm sure the DRM will be super restrictive.
@Noris: Did you notice the picture where it shows a kiosk in the airport?
Yep, and I think the caption should have read "Off-Premise"
Blockbuster is trying damn hard not to become obsolete. But this doesn't make any sense whatsoever. So I have to bring my device into Blockbuster for the privilege of downloading a movie that I could download from home, legal or otherwise (cough, torrent, cough-cough). And with the cost of gas nowadays, what fool would drive to Blockbuster just to download a movie? C'mon fess up.
Blockbuster should have jumped on the download bandwagon a long time ago. Amazon wised up to the need to offer downloads. Netflix recognized it and capitalized on it. Cable companies have been offering their equivalent to downloads for years, e.g., pay-per-view and on-demand.
Clearly someone has been asleep at the Blockbuster foresight/visionary wheel. Shareholders ought to be livid that their multi-million dollar execs are pissing their profits away with piss poor (pardon the pun) management. Execs need to spend less time on the golf course with fellow millionaires and more time with keeping track of the what everyday people are up to and maybe Blockbuster wouldn't be so darn clueless.
First the Circuit City and Blockbuster merger idea, now this...
These guys are trying to tank this company. That's all there is to it.
It's not hard to imagine that people prefer to do as little as possible in order to enjoy entertainment (see: television).
When the Netflix blood was in the water, Blockbuster should have been all over the new content distribution system like a fly on a hot dog.
Glad I'M not a share holder of this company, yeesh.
And for those of us that were having a great time ordering by mail and then trading under Total Exchange, only to have our local store (only one in town) close, I could see this being a little help if they put them in grocery stores. They'd need to get the "burn" time down to about five to eight minutes (I do hit and run grocery shopping), and you'd need to be able to pre-order the movie online.
Think of it as a mini-store?
This idea sort of makes sense when you're somewhere without high bandwidth capabilities. While it would not make sense for people living at home, this would make perfect sense if you were on a road trip or at the airport. If I was about to plug in let's say my external hard drive to the kiosks at the airport to get a movie to watch on my Dell XPS m1330, then I think this would make sense. Price is also a factor as well.
We have a Redbox DVD kiosk at our local grocery store and it's great -- $1 per movie paid with credit card, due next day at 9 pm. It went up in January and a lot more people seem to be using it lately. Blockbuster has a store a few doors down but I hear Redbox is kicking its ass. In a few years the stores won't exist; it will be all kiosk and online download.
Simply... No. Why would i spend gas money to drive to a blockbuster and download a movie i can only watch on one device(it's the same principle as not buying umd movies for my psp); when i can lay in my bed and scroll thru the menu on my Roku box.(which i got Tuesday btw, and LOVE!) I'm proud to say i haven't been to blockbuster since i started using Netflix about 2 years ago now. Now I'm not saying Netflix is perfect by any means, i've gotten in my share of inner-rim to outer-edge cracks; but the good far outweighs the bad.. and the Roku box is icing on the cake, and the best part is i can take it to Mom's or Grandma's over the holidays.
@Bladefist: Man, you sure offhandedly insult people for a lot of weird shit. Also, the article very clearly said the kiosk would only work with Archos at first.
@mbd:
Oh yeah, I forgot about that BS. That crap pissed me off.
Companies such as Blockbuster (brick-and-mortar video stores), AOL, NetZero, PeoplePC (ISPs whose business structure prevents them from offering any connection but dial-up, which is increasingly archaic) and the like need to see the writing on the wall. Their business models have been rendered obsolete. It's almost comical to see them thrashing about in a desperate-but-vain attempt to stay alive.
@Brine: Spot on.
Whoever pitched this gem at the board meeting has no kloo how the intertubes really works.
@Breach: Yeah, its not like we have Xbox Live Marketplace, iTunes, Netflix, Amazon Unbox...
Plus if this is for on-the-go movie viewing wouldn't any reasonably smart person make sure they have their entertainment needs taken care of before taking a trip?
I fail to see a market for this but then again I was one of those who swore that "Friends" wouldn't last.





























Does The World Need A Blockbuster Digital Download "ATM?"
No