CA Ford Dealership Apologizes For Ad Telling Non-Christians To "Sit Down And Shut Up"

On Monday, we wrote about Kieffe & Sons, the California Ford Dealership that ran a pointlessly offensive radio ad attacking non-Christians and supporters of secular government. Today, the owner of Kieffe and sons apologized for the ad.

According to the Bakersfield Californian, Rick Kieffe, the dealership owner, said he doesn’t remember approving the ad (emphasis added):

“It’s just something that went by us,” said Kieffe, who does not attend church but considers himself “a Christian spirit.” “We’re obviously sorry that it offends a given segment who identifies themselves as atheist.

Kieffe said he received a flood of angry phone calls from people around the world who saw blog posts about the story. Kieffe’s advertiser, or someone claiming to be him, apparently didn’t get the memo, as he has posted an unapologetic screed conflating gay marriage with the purchase of a Japanese car (seriously).

PREVIOUSLY: California Ford Dealership Radio Ad Tells Christians to “Sit Down and Shut Up”
Car Dealer Regrets Ads Telling Non-Christians to “Sit Down and Shut Up” [Bakersfield Californian]
(Photo: Amy Watts)

Comments

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  1. jodles says:

    because only atheists were offended….

  2. Truvill says:

    We’ll never hear the end of this…

  3. outofoffice says:

    Trust me, your not finished reading this post until you follow the “unapologetic screed” link above.

    Ignorance and intolerance is a sad thing, even sadder when it’s unapologetic and antagonistic.

  4. foxbat2500 says:

    @outofoffice: Well said.

  5. elephantattack says:

    considers himself “a Christian spirit.”

    Sorry, attacking people for their beliefs is not how someone with a Christian spirit acts.

  6. Snowblind says:

    @outofoffice: @foxbat2500:

    You have been trolled. You have lost. Have a nice day.

  7. Jonbo298 says:

    It’s ironic the blog in the link says ‘but you do not have the right to force your philosophy on to others.’ but yet they are the ones trying to force their ideology on others.

    The owner’s “apology” is just as asinine. I don’t have a set religion, but I do believe things I choose to. I was offended by it because of how it was presented. My life goes on, but that doesn’t mean you can try and force your religion on me when I choose to believe my own beliefs.

  8. akede2001 says:

    “On Blogger Since May 2008″ and first post.. I doubt this is real.

  9. ilikemoney says:

    Best prank ever?

  10. witeowl says:

    @jodles: Well, when there are only sneetches with stars on their bellies and sneetches without stars, who other than an athiest could possibly be offended?

  11. bohemian says:

    Jeez. The guy assumed the only people this offended were atheists?

    How about publicly firing your ad agency?

  12. humphrmi says:

    We’re obviously sorry that it offends a given segment

    So in other words, they’re not sorry at all, although they wish that the “given segment” was more accepting of their hateful opinions.

  13. humphrmi says:

    @humphrmi: Geez, I wish there were an edit button. The blockquote is supposed to end after “given segment”. The rest is my comment.

  14. mhale0 says:

    Who the fuck buys a Ford anyway?

  15. JayDeEm says:

    Weak troll at that…

    I wrote and produced the spot that so many of you “unbelievers” find offensive. Frankly I don’t give a flip whether you are an athiest or just plain doubter. I wrote and recorded the truth.

    …but you do not have the right to force your philosophy on to others. I think that it is time for you to understand this very simple little fact.

    Your contradictions… let me show you them.

  16. modenastradale says:

    Ick. I think I might be even more offended by the stupidity than the actual sentiment, if that’s possible…

  17. Lucky225 says:

    oh man you gotta follow the link to that blog!! He’s complaining about consumerists taking copyrighted material! HAH! But it’s okay for him to break false advertisement laws by falsely stating that 86% of americans believe in God without any relevant source.

  18. modenastradale says:

    @mhale0: Budget Rent-A-Car.

  19. XopherMV says:

    Saying he’s sorry that someone got offended is not an apology for what he said in the first place. The headline of this posting is incorrect.

  20. JayDeEm says:

    @Lucky225: Hmmmm… do you think he hangs out with this guy? [gawker.com]

  21. dulcinea47 says:

    Wow… he really seems fully incapable of grasping the fact that belief in god does not necessarily equal Christian.

  22. MyPetFly says:

    Well, when I’m not shopping for a Ford, I know where I won’t go to not get a price on the Ford I’m not shopping for.

  23. SOhp101 says:

    @XopherMV: Agreed. That is not an apology. Their new statement is just as offensive, if not more, than their previous one.

  24. VikingP77 says:

    Wow this guy really does live in Never Never Land! Must be nice!

  25. I didn’t expect to see this. I’m glad the dealership got a eat a bit of humble pie. This is the kind of social action I love to see. The owner learned that offending a part of your customer base is a bad idea. That’s a good thing.

    The bad thing is that he now thinks that atheists are people who call and swear at you and hang up. Those atheists are even more scumbags than the guy who wrote the ad in the first place, because they are cowards. They do not represent the atheist community well at all. It goes to show that there are a-holes on both sides.

  26. Lin-Z [linguist on duty] says:

    This is my favorite part “There is a great silent majority of Americans that are believers. The difference between them and you is this. Believers do not have to justify their existence.”

    Operative phrase: silent majority. Yes, you all are really quiet. 0_0

  27. VikingP77 says:

    I just re-read his “apology” and laughed some more!!!! HAHAHAHAHAHAHAHAHA! Ignoramus!!!!!

  28. huadpe says:

    @Daniel Alderman: As an athiest I feel represented just fine. It’s a business, not a home. If a business which makes itself available to the public spews that kind of idiocy, I see no problem in the public spewing back. You don’t have a right not to be protested at.

  29. bohemian says:

    Uh. Why is it that idiots like that ad writer go on screeds while their home address and residential phone number are clearly all over the internets for anyone to find. Sigh.

    He replied to the comments on his screed with another screed, this time proving he is a racist too. Wow.

    So if a Japanese car is akin to gay marriage what is a German car akin to? Or a French one?

  30. xcharliemx says:

    I hate to be off-topic on the subject but……….how do I get consumerist to help me when I’m having probs with my xbox 360 and Microsoft’s callcenters? I sent an email to tips@consumerist.com. Is there something else I should do? I spent a good while on the phone today. I am a man that was crying. I can’t belittle myself anymore.

  31. se7a7n7 says:

    WOW what a FU anyway apology…

    “So each of you who find some offense to the radio ad and you want to be up in arms over it, you have the right to think what you wish but you do not have the right to take my copyrighted material and destort it for your personal gain. If you are offended, well like I said in the commercial.. thats tough.”

    A mark of his ignorance and low intelligence is how he doesn’t understand the concept of paragraphs.

    Also, it’s total BS that the owner of the dealership didn’t know anything about the ad…

  32. forgottenpassword says:

    lol@ the unapologetic screed (screed?)

    What scares me the most about a lot of christians is when they say the bible is the absolute truth (like was said in the “unapologetic screed”) …. its the unyielding, unwavering belief or the far away “god gleem” in their eyes…. that smacks of a hint of insanity…. and what scares the rest of us who dont know for sure or do not believe so fully in it.

  33. Mistrez_Mish says:

    What an asshat. Nice “apology”… charming, but… nah… put it back on the shelf – I’m not buying it. And again, you don’t have to be a Christian to believe in God – can’t quite get that through his thick skull.

    @bohemian: So if a Japanese car is akin to gay marriage what is a German car akin to? Or a French one?

    German cars = S&M
    French cars = he got it mixed up, this is the gay one

    I though that Japanese cars had to do with robot porn… 0_o

  34. lightaugust says:

    So, what? He denies it two more times, cock crows, and then…

    Just not sure what’s sorrier, the ad itself, or someone so willing to back down on their beliefs once they realized it was gonna cost them cash.

  35. pine22 says:

    @xcharliemx: try submitting it to kotaku

  36. Televiper says:

    The “unapologetic screed” is a perfect example of a bully who thinks the responsibility for his actions belong to his victims. The guy alternates between claiming the high ground, playing the victim, acting indifferent, and hitting below the belt. The underlying message… I’m better than you, you’re expected to lick my boot heels, when you don’t like my boot heels, it offends me and I cry.

  37. HeartBurnKid says:

    Ah, I love the Antelope Valley.

    Anybody who thinks that California is just full of loony liberals should come out here for a while; you’ll see that we have our fair share of loony conservatives too.

  38. To the dealership:

    That tasteless tacky apology didn’t do you much good.

    “We’re obviously sorry that it offends a given segment who identifies themselves as atheist”

    Wow. How about the given segment who identify themselves as Christians and were offended?

    Next time dude, just state your position, don’t back down and accept the consequences whatever they may be.

  39. Televiper says:

    Perhaps they need an example of a real apology:

  40. joellevand says:

    @xcharliemx: Sometimes, they don’t reply. This site is ridiculously popular, and I don’t believe they have the man power to wade through all submissions. I’ve only had one out of about five posted, and it was a link to a site I saw, not any of the stories of really atrocious customer service. Similarly, many others who comment here have said in the past that they’ve had very bad experiences that weren’t posted. They cannot post everything.

    Having said that, you can’t really thread hi-jack either. I’d suggest going to the Consumerist Forums and seeing if someone there can give you a hand.

  41. iomatic (I know I'm an idiot, but I'll comment anyway) says:

    Dumb fucker got his ass handed to him in his own blog. Keep ‘em coming, and for fuck’s sake, don’t apologize. Heh.

    Faith rules, religion sucks.

  42. ironchef says:

    “Didn’t approve the ad”…oh please. That story is so full of crap. Just own up to it.

    First of all, EVERY AD needs to be signed off by a client before it airs. That’s universal in every radio station’s ad agreement.

    Secondly, all those statements after the fact suggests Kieffe had a direct hand in the creative. ” I wrote and produced the spot that so many of you “unbelievers” find offensive. Frankly I don’t give a flip whether you are an athiest or just plain doubter. I wrote and recorded the truth. “

  43. maztec says:

    I just want to know if they don’t charge interest on their vehicle loans, because that would be usury . . . which the good book says is bad . . . Plus, hopefully they follow it all the way through and also only make as much profit as is necessary to live a basic god fearing life. I want my $4000 new Ford vehicle!

  44. marsneedsrabbits says:

    That is an awesome amount of bigoted idiocy.

    But, at least they are honest and up front about it so that you can totally avoid them and the products they sell.

    Ford may say they can’t do anything about it, but they could revolk their dealership from them. They just choose not to.

    As long as this dealership and Ford itself persists in this nasty, and might I add un-Christian behavior and bigotry, I can tell you which kind of vehicle we’ll avoid buying.

    And for the record, Mr. Keiffe; I’m Christian and I’m deeply offended by the trash you’ve spewed in the name of Christ. Is this really how you think he’d behave?

  45. spinachdip says:

    @Lin-Z: Wow, “silent majority”? Really? That’s a dog whistle if there was one. I thought people stopped using that phrase non-ironically in the 70s.

    I’m surprised the “screed” doesn’t also talk about “states’ rights” and “welfare queens”.

  46. Alex Chasick says:

    @bohemian:

    So if a Japanese car is akin to gay marriage what is a German car akin to?

    Is this a subtle Godwin attempt? Or have I been reading Digg too much?

  47. Alex Chasick says:

    @joellevand:

    Sometimes, they don’t reply. This site is ridiculously popular, and I don’t believe they have the man power to wade through all submissions. I’ve only had one out of about five posted, and it was a link to a site I saw, not any of the stories of really atrocious customer service. Similarly, many others who comment here have said in the past that they’ve had very bad experiences that weren’t posted. They cannot post everything.

    Theresa, Carey, and I clear out the inbox every night, so there shouldn’t be emails that go unanswered. That said, you’re right: we can’t post everything. We have a page in the help section to provide guidance for what we look for, xcharliemx, but the two things that almost never get posted are stories about non-American companies and emails that are one gigantic paragraph, or are extremely long and have no summary at the top. We just get too many emails for me to wade through such, uh, screeds.

  48. terrapin says:

    I buy FORD. American made. (:

  49. donTHEd says:

    @terrapin:

    Good Man/Woman

  50. Alex Chasick says:

    Not to spam my own post, but I’d also anyone who liked the pictures I used for these stories to check out that user’s Flickr page, as there are some gems on the sides of the car that aren’t pictured.

  51. hatrack says:

    @ilikemoney:
    I don’t know that the term “best” would really apply.

  52. Yep, still not buying a Ford. And if I ever have to advertise anything, I’m not dealing with that ad agency either.

  53. aahpandasrun says:

    I disdain creationists with a passion, but let the local dealership guy have his stupid commercial.

  54. BlackFlag55 says:

    The smart adult move is to accept the apology at face value and move on.

  55. rt1 says:

    Who is responsible for the line “Kieffe’s advertiser, or someone claiming to be him, apparently didn’t get the memo, as he has posted an unapologetic screed conflating gay marriage with the purchase of a Japanese car (seriously).”? Forget about the fact that “conflating” is the wrong word, the author did not “conflate” the purchase of a Japanese car with gay marriage. Read it again, and insert a comma between “…females can marry females” and “you can all buy one….” and it makes sense. He’s merely listing actions that people might find offensive. The author seems far more tolerant than some of the posters.

  56. spinachdip says:

    @BlackFlag55: I agree (I think) that the smart, adult thing would be to let the whole mess go (I mean, what does a tacky car dealership crave more than attention?), but to call the dealership’s statement an “apology” would be awfully generous, if not downright delusional.

    A sincere apology shows regrets for one’s actions, not its consequences, or worse, reaction to one’s actions.

  57. Wow, I am more pissed off by the “apology” by the ad writer than I was the commercial.

    I do agree with Daniel Alderman though, people shouldn’t just call them, cuss at them and hang up.

  58. Trai_Dep says:

    I would have been more touched by a, “I’m sorry that some of you cursed heathens will burn in Hell for all eternity. So long as you’re facing eternal, excruciating torment, why not start early and buy a Ford?”

    So what’s more American, a Toyota made in Tennessee or a Ford made in China, Mexico, Canada and Saipan?
    Although, on second thought, I love the fact that Canadian workers being employed by Ford: that way at least some of their employees have a crack at decent health care.

  59. RedSonSuperDave says:

    @Daniel Alderman: Those atheists are even more scumbags than the guy who wrote the ad in the first place, because they are cowards.

    How are they cowards? I was one of those atheists. Well, I didn’t call him, but I sent him an email saying that he’s nationally known as “Religious Intolerance Car Salesman Guy” and that he should pay more attention in church, especially the parts where they talk about loving thy neighbor, not judging, and Jesus throwing the moneylenders out of the temple.

    Just HOW does that make me a coward? He used his freedom of speech to make an offensive, factually incorrect, hateful, idiotic radio ad, and I used my freedom of speech to call him out on his decidedly non-Christian behavior.

  60. dantsea says:

    I will give Mr. Kieffe the benefit of the doubt in this case, though it severely stretches my credulity to do so. The article mentioned that he’s used the same agency for the past fifteen years, so I can easily see him rubber-stamping the latest ads if he’s never had a problem with the spots before. If nothing else comes of this, I hope this agency’s abuse of its client’s trust eventually means they’ll lose the contract.

    He should probably fire them for their awful soft sell approach, anyway. If no one in Bakersfield proper responded to the ad, then maybe he should consider whether a bunch of blather with a quick tagline at the end is worth the cost of the airtime to play it.

  61. RvLeshrac says:

    Pretty worthless apology.

    “I’m sorry for what I did.” = Apology.

    This is “I’m sorry you were offended.” He isn’t sorry that the aid was produced and aired, he’s sorry that he was called out.

    This is like running someone over with your car, and then telling the family that you’re “sorry they got in the way.”

  62. sleze69 says:

    Any publicity is good publicity. People living around his car dealership are going to forget the controversy and remember the dealership’s name.

    Unless he loses enough business in the mean time which puts him OUT of business.

  63. bonzombiekitty says:

    When did “atheist” become an adjective instead of a noun?

    I’ve never heard someone say something like “Are you atheist?” like one would ask “Are you Christian?” or “Are you Jewish?” until fairly recently. It used to be something like “Are you an atheist?”

  64. bohemian says:

    @sleze69: No not really. There are two businesses where we live that we will not do business with again. Both came out publicly with similar to the radio commercial type religious proclamations in the capacity of their business. I don’t do business with someone who is a) that stupid and b) that big of a jerk. I didn’t forget after a few years either.

    I still know people that refuse to buy or consume anything made by Nestle due to a boycott from the 70’s.

  65. mmstk101 says:

    Kieffe and Sons’ new slogan should somehow include:

    “unapologetically low prices”

  66. Dave on bass says:

    I am one who believes that, especially in this day and age and considering the crybaby state of our social system, that if you get offended by something, it’s most likely *your own* problem – I’m sick of people crying ‘foul’ at every turn because they’re whining sacks of victimization.

    But in this situation, the guy is squarely in “asshole” territory. The purposeful antagonism is what shifts it to genuinely offensive. And FWIW, I am a “pro-God” guy, but I also tend to think that, say, creationism and evolutionism don’t have to be mutually exclusive, for instance.

  67. ViperBorg says:

    Facepalm.

  68. theblackdog says:

    Since no one else has said it, I will:

    What Would Jesus Drive?

    Something tells me it would not be a Ford from this guy ;-)

  69. Me - now with more humidity says:

    The German car would have lots of leather and chrome studs and would tell you where to drive.

    The French car would join you in driving multiple cars.

    (note to the humor impaired: that’s a joke)

  70. you can all buy one of those imports and send the money to Japan if you want…

    Since a large percentage of “American” cars are now built in Mexico or Canada, and a large percentage of Japanese and Korean cars are now built in AMERICA, I don’t see his point.

    Then again, this guy is obviously a raving lunatic. I’m a follower of Christ (and not the owner’s “Christian spirit” type that judges people while not even making the time to attend church himself), and this guy just makes me sad.

  71. friendlynerd says:

    As a gay Mazda driver, I’m thrilled that I annoy this guy so much.

  72. @Lucky225:

    But it’s okay for him to break false advertisement laws by falsely stating that 86% of americans believe in God without any relevant source.

    Care to cite a perticular statute that indicates this constitutes “false advertisement”?

    I know we’re groping for every stone possible to cast at this guy, but I think you’re reaching on this one.

  73. @friendlynerd:

    As a gay Mazda driver, I’m thrilled that I annoy this guy so much.

    Mazda is 33.4% owned by Ford – but I doubt the owner knows.

  74. weave says:

    People have to stop being so sensitive and getting offended at every little thing. And I include Christians who get “offended” by every little un-Christian thing that is said by others as well as non-Christians “offended” by this ad.

    Everyone needs to just grow up.

    (Sorry if my post offended anyone.)

  75. disavow says:

    @weave: People have a right to say what they want, and I have a right to get pissed off about it.

  76. Rectilinear Propagation says:

    People have to stop being so sensitive and getting offended at every little thing.

    @weave: Why? It’s not like any of us are obligated to buy anything from this guy anyway.

  77. friendlynerd says:

    @InfiniTrent:
    I thought about that actually. But you’re right, I’m doubtful he knows that Festiva he sold in the 80s was a Mazda design built by Kia, or that Probe was an MX-3 under the skin. Or that Fusion is a Mazda 6. Or that Edge is a CX-7.

  78. BigElectricCat says:

    Dear reptilian Ford dealer –

    An American once said that “freedom of speech does not mean freedom from consequences.”

    That American was Rush Limbaugh. Sauce for the goose is sauce for the gander.

    Love,

    A Happy Atheist

  79. BigElectricCat says:

    @weave: “People have to stop being so sensitive and getting offended at every little thing . . . Everyone needs to just grow up.”

    How noble of you to decide what others should and should not be offended by.

    The next time you’re offended, perhaps you can lead by example.

  80. Marko_Vulvic says:

    Derka der, buy a ferd, derka der.

    Derka, Amurrikka, der.

    Derka, Jesus, Derka Der.

    Brawndo. Derka.

    Dey terk urr Jesus!!!!!! DERKA DER.

  81. scarysnow says:

    well, for once, i’d like to see a news story that read, “People offended by Christian Fundamentalism group” instead of “Christians offended by Starbucks logo.”

    We do give these cavemen a soapbox they don’t deserve, for the sake of a catchy headline.

  82. axiomatic says:

    Somehow I don’t think that the christian god would approve of this guys righteous indignation.

    Just a guess though….

  83. stre says:

    i’m just loving the picture. somehow the georgetown window sticker doesn’t fit, though.

  84. AnnC says:

    I feel sorry for the guy. He gets all this hate mail and he owns a Ford dealership.

  85. ZootedKid says:

    This guy lacks the 2 main qualities of a person of faith, humility and grace.

  86. P_Smith says:

    @ZootedKid: This guy lacks the 2 main qualities of a person of faith, humility and grace.

    You misspoke. You should have said: This guy lacks the 2 main qualities of a person who keeps his faith to himself, humility and grace.

    The imbecile’s behaviour is perfectly typical of people who feel the need to display their religion overtly.

  87. Gargoyle_A2 says:

    It’s sad that this country has become so politically correct that we must never say or do anything that offends anyone else. That’s just impossible to do. I find the Christian bashing here offensive, but it’s your opinion, whatever.

    We all believe what we believe. The fact you’re all offended by what was in this ad is hilarious. Get over yourselves.

  88. dualityshift says:

    These people are weak and I have zero respect for them.

    I do not agree with their initial actions, but if it is what they believe, they should stick to their beliefs.

  89. MrGrimes says:

    Are we sure this ad agency isnt owned by Monique Davis??

  90. Trai_Dep says:

    It’s a damn good thing that the whacko custom paintjob car owner believes in abstinence before marriage. Because there’s NO way in Hell (heh) that he’s getting any action with that ride.

    So does this mean that Creationists can’t engage in wild-monkey-sex?
    Whoa – God is one mean SOB…

  91. angryhippo says:

    @Gargoyle_A2:

    I agree with you on that, except for the fact that they went out of their way to do a “look at me! look at my beliefs!”. You can’t give someone the finger and then complain they were offended. As someone who has fundies in the family it is a standard go-to- thrust their beliefs in your face then claim pursecution when someone says “no thanks”.

  92. weave says:

    @BigElectricCat: I can’t remember the last time I was offended by something or someone. Letting what someone says affect you in a negative manner is a weakness. Why give someone that kind of power over you?

  93. BigElectricCat says:

    @weave: “I can’t remember the last time I was offended by something or someone.”

    You may speak the truth, but I do not believe you.

    @weave: “Letting what someone says affect you in a negative manner is a weakness.”

    So if I suggest that you keep your patronizing and arrogant directives to yourself, that won’t affect you in a negative manner, right?

    @weave: “Why give someone that kind of power over you?”

    Given that you’ve demanded that other posters “grow up” and simply refrain from being offended, that’s hilarious. Why would I give *you* that kind of power over *me?*

    I have an idea for you. Let’s all try being polite and considerate towards each other and see if we can’t just get along. That way, no one needs to tell anyone else how to behave. Sound good?

  94. DynamicBits says:

    For all of you that seem to think Ford completely supports the actions of one single dealer, here is the response I received from their customer relationship center:

    Thank you for contacting the Ford Motor Company Customer Relationship Center regarding Kieffe & Sons Ford’s radio advertisement.

    Ford Motor Company is concerned with the satisfaction of all Ford and Lincoln-Mercury owners and potential customers. We regret the circumstances that have prompted you to contact us.

    This specific issue has been addressed by Ford Motor Company personnel with appropriate representatives at Kieffe and Sons Ford in Mojave, California. Our investigation has determined that the advertising was placed in error. Corrective actions have been taken to prevent this from happening again.

    Thank you for taking the time to bring this to our attention.

    If you have any other inquiries, please feel free to contact us and we will be happy to address them for you.

    Sincerely,
    Jill
    Customer Relationship Center
    Ford Motor Company

  95. RandomHookup says:

    @friendlynerd: So how do you know your Mazda is gay?

  96. Bix says:

    I guess that the 86% believing in God = 86% are Christians was wishful thinking that Henry Ford should have succeeded in helping completely exterminate the Jews.

  97. bagumpity says:

    I wonder how the conversations between the dealer and Ford’s franchise management director went. I think it must have been a little like this:

    Ford: WTF were you thinking, you moron?
    Dealer: Um, it was an accident.
    Ford: An accident?
    Dealer: Yeah, an accident. I placed the advertisement in error.
    Ford: And you’re asking us to believe that bulls**t?
    Dealer: Um. That’s what we’ve been telling people.
    Ford: Well it’s not f**king working. You sure you don’t have something believeable? Aliens abducted you? You were forced at gunpoint to place it? Aliens forced you at gunpoint?
    Dealer. No. Sorry.
    Ford: Well f**k me. We’ll have to go with your f**king bulls**t story and hope for the best. Start looking for a new name for your dealership, ’cause Ford ain’t gonna be in it after your franchise agreement comes up for renewal.

  98. Frank_Trapasso says:

    @Lucky225: Yeah, last i checked, bloggers have freedom of speech too. That wasn’t a fucking ad, either, and even if it was, why would lying about the number of people who believe in a g-d cause it to be false advertising?

  99. friendlynerd says:

    @RandomHookup:
    I have car-dar. You can just sense these things.

  100. Mr. Gunn says:

    @Alex Chasick: There are some who would consider at all to be too much, so, I reckon YES is the answer to your question.

  101. savdavid says:

    If Christians can run ads against secularism, gay marriage, family values, AND free speech then why can’t non-Christians run ads for what they believe. Christians are highly offensive and demand everyone think as they do although they can’t agree among themselves what those beliefs are.

  102. tracker1312 says:

    savdavid, you’re absolutely right. And in fact, if given a taste of their own medicine, Christians will usually back off and agree that we all have the right to believe what we want. Where’s a pagan dealership when we need one :D

  103. Jayus says:

    I love the picture you used. I live in the Athens-Clarke County area, and I may have seen this car before…

  104. Gargoyle_A2 says:

    @savdavid: non-Christians don’t need to advertise…they get courts to rule in their favor, instead.

  105. RedSonSuperDave says:

    The advertising was placed in error? What a pile of crap. Okay, the last article got ten million people to make angry phone calls to the dealership, resulting in a bullshit non-apology from the dealer.

    “I’m sorry you were offended, but I didn’t approve the ad in the first place.” That’s NOT AN APOLOGY. A true apology would have been something like,

    “I realize that I made a serious error in judgement in making a stupid, hateful, factually incorrect, and divisive radio ad which could reasonably be seen as promoting religious intolerance. I realize that this was arrogant, un-Christian behavior and I apologize to anybody who was offended by my words. I further realize that believing in God does not necessarily make one a Christian, and that it was wrong of me to imply the contrary. In the future I will try to be a better Christian, and I promise to think three times about anything I am tempted to say about non-Christians before actually saying it.”

    So what I suggest doing is inundating Ford with complaints about the dealership. If they get ten million people complaining to THEM about how “Religious Intolerance Car Salesman Guy” is using the name of their company in a radio ad promoting religious strife, and how they are reconsidering buying a Ford as a result, they may take further action. I, for one, would like to see this jackass lose his franchise agreement or something that actually hurts.

    This specific issue has been addressed by Ford Motor Company personnel with appropriate representatives at Kieffe and Sons Ford in Mojave, California. Our investigation has determined that the advertising was placed in error. Corrective actions have been taken to prevent this from happening again.

    PLACED IN ERROR? No, I don’t think that will do.

  106. enjo says:

    I can’t wait to see the looks on the idiotic faces of the religious right when Obama takes the oath of office.

  107. RedSonSuperDave says:

    Hey, is anybody else getting an error when they try to view the second page of comments? I can post comments, but I can’t get to the page they’re on, clicking on the arrow just takes me back to consumerist.com.

  108. mariospants says:

    hey, at last aethists are being recognized as a minority unit ;-)

  109. Ginglish1971 says:

    @savdavid:
    I have to take exception to that. You’re essentially saying all Christians are judgemental and overly sensitive, which really isn’t fair. My dad is a practicing Christian who is very involved in his church. He also stood next to me when I married my partner in Canada. Attacking any one group at large is exactly what everyone is complaining about in the first place.

  110. RvLeshrac says:

    @DynamicBits:

    Now that they’ve retracted the apology, I’m expecting Ford to immediately pull the dealership’s credentials.

    If they do not, they’re passively supporting the message this wackjob is preaching.

  111. TheNerd says:

    Yay for civility winning the day!