Continuing our occasional coverage of strange foods that US companies offer in other parts of the world (Cucumber Pepsi? Strawberry Cheetos?) meet the “coming soon” Burger King 6-pack.
UK business site Brand Republic says:
The 6 Pack, which costs £4.49 on its own or £5.69 as part of a meal, comprises one big Aberdeen Angus patty inside six rolls, stuck together to allow consumers to tear off portions. In one pair of rolls the burger is topped with ketchup, the second has a cheese topping, and the third bacon and cheese.
Supposedly, this item is going to help BK compete with “pizza.” Why not just offer 6 little burgers? Who wants to tear apart a giant patty? Can this be real? Our head hurts. Would you eat this?
Burger King launches a burger for six to share [Brand Republic]
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Why’s this bad? This seems like it’d be nice to share with a couple of friends, or perhaps for a family (one small burger for each of the kids, two each for mom and dad).
It’s kinda gimmicky, but that doesn’t make it disgusting.
That’s the worst idea I’ve ever heard in my life.
Yes, this is horrible, this idea.
@fuzzycuffs: If that does come here, that’s only gonna feed one.
Wow, this brings back memories.
They used to do this when I was young (80′s) – the burgers were about 3 inches wide and you got them in a 3-pack. I think they sold for a $1.50 or so?
This was in Canada, so the US might not have had the same thing.
@jchabotte: Don’t forget to play darts with your Cousin Roman later.
When can I buy one? I mean…six? Right?
Wow. If I were on grill and had to cook/make one of these, I’d quit inside of a week.
This reminds me of the tiny hamburger 6-pack they used to have. They were pretty cool as a novelty. Dont think I’d eat the BIG version though.
@Coles_Law: They likely come pre-molded and frozen, like all of Burger King’s burgers. Just drop it on that weird conveyor-belt-grill thing they use and go.
@radleyas: I only had that problem during a brief stint when I accompanied my Slyders® with tea instead of Coke. Went back to drinking Coke and somehow the chemistry worked out OK.
Yeah White Castle is bizarre yet awesome.
Jeez, I am picturing a family of fatties tearing apart one of those in the car in the drive-thru.
I would eat this and refuse to let other people help me. But something is strange about the large burger patty.. the more I think about it, the less I want to eat one.
@Truvill: Hey Morgan, are you doing a sequel?
now that is a hamburger sandwich!
Heh, didn’t Pizza Hut try something like this a year or so ago with 4 different smaller pizzas in one box?
I don’t eat much fast food, but I’d be willing to give this little guy a try.
I think they’re secretly catering to the “I’d like to eat six hamburgers in one sitting but also have some shame” market.
They should sell it with a popcorn-sized tub of fries and a scoop, so you can “portion them out” to the “other diners” you have waiting, uh… back in the car… they’re ducking down though. You can’t see ‘em from here.
It’s like what you’d get if a cow and a loaf of bread got together after a Saturday morning soccer league game and had a circle-jerk.
Oh. Wait. Too much information?
Cool I can strap one to my stomach and have my children feed like a
litter of pigs.
It’s like burger buddies, only it’s a burger orgy.
I worked at BK during the Burger Buddy thing- if you wrapped them extra tight, they came out about the size of a quarter.
I see a supersize me sequel coming on.
I can see it know. Morgan Spurlock gains the same amount of weight on the first movie in just a week versus a whole month for the first one.
It’s a multicore burger and they have distributed the toppings like a multicore cpu distributes processes.
MMMMMMMMMMMM! Meatsa!
Um, ew.
Nah. This megaburger is just an attempt to pacify the schreiing about obesity if BK were to sell a single, ginormous, burger of equivalent size. At least this way, BK can maintain the deception that these won’t be consumed in a single sitting by one person.
Sod the other five people, I’d buy that thing just to eat myself. ANd I’m sure that’s what Burger King intended when they came up with the idea, they’re using the six people pretence merely to avoid any bad publicity from the health conscious twats out there who are systematically ruining the flavour of tv dinners.
@forgottenpassword:
correction… I assumed they were BIG burgers. Not small burgers connected together.
I remember BK doing this before (maybe 15-20 years ago). Offering six tiny burgers all connected together, to where you had to rip them apart to eat each tiny burger. But they were all the same kind of burger, not with differnt condiment/cheese configuration.
Interesting.
@SaraCantor:
I agree, except that I think burgers and pizza have equal food points. They are equals as far as quality, taste, ease of consumption, price of prep, cost of prep, and final cost. Basically, it’s all fast food, and to me there is very little difference between eating pizza and burgers if I have no craving for one or the other (I generally crave pizza less than burgers due to “college”). Then again, I am easily bored with food.
White Castle Fries only come in one size.
sounds messy.
I would so eat that. BK can do no wrong in my eyes.
@Jaysyn: but why would you want either of those? i don’t trust pizzerias where you can’t buy it by the slice.
and the thought of burgers as monkey bread kind of grosses me out.
It’s interesting, the shift in the way food is marketed is kind of coming full circle. Around the same time BK did Burger Buddies, McDonald’s had a similar 3 mini burger pack and KFC had Chicken Littles. Regular food, miniaturized with the idea being you have more than one.
Now, the concept is returning, except it comes in a “pack” of 6. Same idea, except with a forced larger portion. Hmm.
@Jaysyn:
Oh dear, here we go again. Think I’m going to need a macro copy and paste option for this.
No, it’s not, for those REALLY paying attention.
Seriously, this is totally American. Why start it in the UK? My husband would love these…
Is it six like full-size burgers or six teeny mini burgers? I’d TOTALLY get six mini-burgers, because they’re SO CUTE! But if experience at Ruby Tuesday’s has taught me anything, I’d only eat two of them before I got bored … but then, hey, with six mini-burgers, I’d get two more meals out of it!
(Really what would happen is I’d eat two mini-burgers, stick the rest in the fridge, come back for them later, and discover my husband had eaten them. But what would REALLY, HONESTLY happen is that one of us would go to the local Burger King, order, wait 30 minutes, get disgusted, and leave without food because it’s the SLOWEST BURGER KING ON THE PLANET. And before that, it was the slowest Wendy’s on the planet. And before that, it was the slowest (no-name-local-fast-food-chain) on the planet. I think they just keep hiring back the same crew no matter how many times they get driven out of business by being unable to serve food in a reasonable period of time.)
Seriously folks this isn’t that hard to fathom. It’s not something nasty, and not even really something outrageous either. I’ve had the ‘Burger Shots’ and guess what, they taste like hamburgers, surprising I know. Personally I like them because they are easy to eat when you’re driving (once you cut them apart). I would even lay a little bet that the meat content in all six of them is not more more than a Double Whopper! I agree with a lot of opinions on Consumerist but this discussion is completely ridiculous. At least the calories on the menu discussion has some societal value.
@Pithlit:
Wrong. The “burger buddies” and “burger bundles” were two different things. The burger bundles came first (in a box), then the burger buddies came out sometime in 1990-1991 (2 stuck together and wrapped in paper).
Anyone remember BK’s Pizza Firenza?
Come to think of it, judging from the screenshot at the top of the post (and the “Small in size, big on variety” caption) these are probably six small burgers stuck together, not six full-size ones. Compare the burger with the size of the bag and drink behind it.
A few nights ago I was driving home and stopped at a BK in Derby, CT (yes in the USA) and I tried these out. These are surprisingly good. I found it odd to see these on the menu since I hadn’t seen any advertising for them though.
@Final:
Wow that takes me back also! Burger Buddies! Loved them at the time though!
it looks like they took a six pack of buns, said ” i dont feel like tearting them apart, let someone else do it” and just slapped patties and condiments on them.
i could make them at home, and tell my kids “its just like burger king, but cheaper, now shut up and drink your home made pepsi”
sweet infant jesus no i would not try that, in fact my coworkers and i always make fun of businesses that push crap like that. no offense to the people that do or would order something like that or triple meat triple cheese or a baconater but man
im on the side of stuff like that should be made illegal.
I wonder if this will do better than when they offered basket meals that came with a roll and a salad and were delivered to your seat..lolz
You can already get these at TGIFriday’s and Chilis. Fridays sells them as ‘sliders’ and adds a pesto-like sauce to them. They also separate them into individual burgers. Chilis puts bacon, cheddar, and jalapeno ranch on them as calls them ‘mini-burgers’ or something like that.
Both places sell them as appetizers. When they bring the food out, if you look at the buns and the burger patties, it’s really obvious that they were all once part of one big bun and one big patty. I think at Chilis they actually separate everything before cooking. At Fridays it was obvious that they cooked the big multi-burger first and then chopped it up.
I agree that this was definitely rolled out in the wrong country. How about the morbidly obese America! They could sell these out per person, no sharing allowed. Also, could you *have it your way* and demand that each burger be made with different toppings?
@edcrowle: Frankly, I’d be real afraid if this concept was rolled out here in the USA, myself…
BK would probably make it 6 Whoppers or 6 Double Whoppers all fused together. Although I would change my my mind if BK could send some prototype Double Bacon Cheeseburger over to me, quickly!