Burger King To Offer Huge Burger Meant To Feed 6 People?

Continuing our occasional coverage of strange foods that US companies offer in other parts of the world (Cucumber Pepsi? Strawberry Cheetos?) meet the “coming soon” Burger King 6-pack.

UK business site Brand Republic says:

The 6 Pack, which costs £4.49 on its own or £5.69 as part of a meal, comprises one big Aberdeen Angus patty inside six rolls, stuck together to allow consumers to tear off portions. In one pair of rolls the burger is topped with ketchup, the second has a cheese topping, and the third bacon and cheese.

Supposedly, this item is going to help BK compete with “pizza.” Why not just offer 6 little burgers? Who wants to tear apart a giant patty? Can this be real? Our head hurts. Would you eat this?

Burger King launches a burger for six to share [Brand Republic]

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  1. elijah_dukes_mayonnaise says:

    opiate of the massive….

  2. Truvill says:

    Yes I’d eat it.

    But only once, as per my policy of trying everything on the menu/gradually comitting suicide.

  3. Ben Popken says:

    I would eat this as long I had at least two other people to help me.

  4. I’d be all over that. Allowing you to tear it apart while eating it appeals to that primal caveman instinct.

    Does anybody remember burger buddies? I think they were BK’s answer to sliders. Holyfield was the celeb pitchman.

  5. Here_we_go says:

    I really don’t know what to think of this product. I would have loved to be in the board room when the idea was presented.

    I can only imagine the conversation.

  6. Kajj says:

    Compete with pizza? Why do companies feel the need to tilt at windmills like this? I’m pretty sure a large portion of pizza eaters are also Burger King eaters. It’s not a zero-sum game.

  7. Jaysyn was banned for: http://consumerist.com/5032912/the-subprime-meltdown-will-be-nothing-compared-to-the-prime-meltdown#c7042646 says:

    That’s an $11.21 burger combo for those of you paying attention. Pretty sure I can get 2 Little Ceasar’s pizzas (or 1 Papa John’s) for that much.

  8. Alex Chasick says:

    The first tag on this post is incorrect. It should be “Oooooh.”

  9. Toof_75_75 says:

    Not having the opportunity to change up the toppings would be the only thing holding me back…That, and because it is from Burger King.

  10. Silly McFakeypants says:

    Connect and double:

  11. BloggyMcBlogBlog says:

    Free advice for BK: Sponsor the next Major League Eating contest and make them eat this.

  12. I’m not a big fan of burger king. For me to try that it would have to taste different from their other burgers.

  13. homerjay says:

    So they’re expecting the the dinnertime conversation to go like this-
    “Honey, I feel like pizza tonight. What do you want on it?”
    “How about pepperoni?”
    “Okay, we’ll get half pepperoni and half mushrooms”
    “Yeah, that sounds good”
    “Oh wait, ya know what would be just as good? 6 burgers.”
    “Oh right! That Burger King thing! Ya know that craving I’ve had all day for pizza? It can SO easily be satisfied with 6 burgers!”
    “Thank you, Burger King!”

  14. ? Final ? says:

    It’s like a giant Burger Buddy!
    The 6 pack thing grosses me out coz it looks like a burger caterpillar. But I loved the smaller Siamese Twin Burger Buddies from maybe 15 years back.

  15. It’s like Krystal or White Castle, but totally phoned in.

  16. homerjay says:

    OR!
    “Hey guys! What should we all get for dinner??”
    “Lets get Burger King!”
    “Burger King? Then we’d all have to order individual burgers! Thats just stupid. What’s wrong with you, Scott??”
    “No wait! They have a 6 burger combo! JUST LIKE A PIZZA!!”
    “Sweet! Scott, you rock!!”

  17. Truvill says:

    @Silly McFakeypants:

    Now THAT is the America my family and I always wanted to be a part of!

    (seriously, loved that vid)

  18. Whiskey Tango Foxtrot says:

    If they want to compete with pizza, they need to start offering home delivery!

  19. homerjay says:

    @Neecy: or pizza!

  20. savvy9999 says:

    Isn’t BK the “Have It Your Way” company?

    If so, can you imagine the screwups possible when people try ordering that thing with 6 different combinations inside?

  21. sgodun says:

    BK used to have “little burgers” awhile ago called “Burger Bundles”. They were like really tasty versions of White Castle burgers.

  22. samurailynn says:

    This is just weird. And burgers are nothing like pizza… even if you connect them.

  23. Mayor McRib says:

    I would eat this. It would be much easier to hide this evidence over what pizza leaves behind (box) for my pre-dinner on the dl meals.

  24. RobinB says:

    There’s just something fascinating about miniature food.

  25. DJFelix says:

    DO WANT

  26. Propaniac says:

    I never eat Burger King burgers, so maybe their meat has special properties I’m not aware of, but I can’t envision the “tearing off” part without seeing people firmly clamping their hands on the part of the burger they’re leaving behind.

  27. Gari N. Corp says:

    I want it. I would chop it into the requisite fragments with a ninja sword and gorge myself in my lair…

  28. samurailynn says:

    Actually, this could also compete with those romantic spaghetti dinners. Instead of both slurping down the same noodle, you could both end up chomping on the same burger which would still lead to that romantic ending.

  29. Lambasted says:

    @Kajj: Agreed.

    When I want a pizza, I get a pizza. When I want a burger, I get a burger. I am not going to want a pizza but get this burger instead because I can tear it apart like a pizza. This is silly. It will fail.

  30. graymulligan says:

    As long as that Creepy king/pedophile in the commercials isn’t involved, I’m okay with this.

  31. ivanthemute says:

    My question is, why is this in the UK but not here in the US? I want my multi-point megaburger, and I want it now! (and my way too, please.)

  32. se7a7n7 says:

  33. @sgodun: I’m sorry, that sounds like you knocked White Castle. I disagree. They were like crappy versions of delicious White Castle goodness.

    /me is thousands of miles from the nearest White Castle.

  34. Juggernaut says:

    mmmmmmmmmmm, burger king

  35. Ghede says:

    I would eat it. I would eat half the damn thing. Anything that comes in “slices” will be devoured.

  36. SaraCantor says:

    I think when they say “compete with pizza,” they are referring to that communal moment when six hands grab a slice and suddenly the pizza is dispersed and everyone’s eating. This will never compete with pizza on taste. But I can see it competing with pizza on social occasion.

  37. Wormfather says:

    @Jaysyn: Not in the UK, over there the value meals are around 5-6 pounds sterling and pizza is 11 pounds. The true streghnth of the pound isnt felt until it travels.

  38. joos says:

    That looks G-DAMN delicious!

  39. Wormfather says:

    oh and as an aside, thanks for fixing the site, it’s been bugging out the last couple of days.

  40. MaliBoo Radley says:

    @Michael Belisle:

    I just moved from Kentuck to Texas. I miss White Castle. However, I don’t miss White Castle farts/dumps. You know what I’m talking about. Foul. Horrid, like Satan’s cornhole.

    But the burgers are sooooo good. I was loving the french onion specials.

  41. jenl1625 says:

    Ick. I like Burger King’s burgers, but this is just . . . . ick.

  42. Pithlit says:

    @Dead Wrestlers Society: I remember those, though I remember them being called Burger Bundles. They were good. They came three to a box.

  43. ilovemom says:

    Ah, to be a fly on the wall at the corporate meeting that produced this gem.

  44. @Pithlit: Hey, you learn something new everyday.

    In 1987, Burger King offered a set of miniature burgers called Burger Bundles. The Burger Bundles were sold in a set of three or six, much like White Castle or Krystal burgers, but served in a single package. The sandwich was reintroduced in a slightly different format called Burger Buddies. Instead of three or six miniature hamburger patties, it had a single number eight shaped patty that was served on a pair of co-joined buns. The sandwich was sold for 99¢ and was designed to be torn into two smaller sandwiches.

  45. jchabotte says:

    I don’t know about you guys, but my local BKs already serve these.. they’re called “Burger Shots” and they are pretty much “sliders” or “whitecastle size”.. it’s probably just about the same equivalent of a double whopper.

    I’ve had them, and they’re alright.

    I’m in Connecticut.

  46. kathyl says:

    Yuck. Also: disgusting.

  47. charliew77 says:

    Are you kidding? I personally know at least 2 people who will eat that all by themselves and not even bother allowing themselves the dignity of tearing it apart. They’ll eat it while they hold it like length-wise, like a harmonica.

  48. Moosehawk says:

    @homerjay: lol. Yes, that’s exactly how the conversations will go.

  49. OhneHosen says:

    It reminds me a bit too much of a pregnant dog’s dugs.

  50. fuzzycuffs says:

    I was about to say “Only in America.”

    Then I read the article. :(

  51. HeartBurnKid says:

    Why’s this bad? This seems like it’d be nice to share with a couple of friends, or perhaps for a family (one small burger for each of the kids, two each for mom and dad).

    It’s kinda gimmicky, but that doesn’t make it disgusting.

  52. Anonymous says:

    That’s the worst idea I’ve ever heard in my life.

    Yes, this is horrible, this idea.

  53. Vroomtrap says:

    @fuzzycuffs: If that does come here, that’s only gonna feed one.

  54. amandakerik says:

    Wow, this brings back memories.
    They used to do this when I was young (80’s) – the burgers were about 3 inches wide and you got them in a 3-pack. I think they sold for a $1.50 or so?
    This was in Canada, so the US might not have had the same thing.

  55. BuddyGuyMontag says:

    @jchabotte: Don’t forget to play darts with your Cousin Roman later.

  56. mgy says:

    When can I buy one? I mean…six? Right?

  57. Coles_Law says:

    Wow. If I were on grill and had to cook/make one of these, I’d quit inside of a week.

  58. forgottenpassword says:

    This reminds me of the tiny hamburger 6-pack they used to have. They were pretty cool as a novelty. Dont think I’d eat the BIG version though.

  59. HeartBurnKid says:

    @Coles_Law: They likely come pre-molded and frozen, like all of Burger King’s burgers. Just drop it on that weird conveyor-belt-grill thing they use and go.

  60. @radleyas: I only had that problem during a brief stint when I accompanied my Slyders® with tea instead of Coke. Went back to drinking Coke and somehow the chemistry worked out OK.

    Yeah White Castle is bizarre yet awesome.

  61. BlackWolf2000 says:

    Jeez, I am picturing a family of fatties tearing apart one of those in the car in the drive-thru.

  62. silencedotcom says:

    I would eat this and refuse to let other people help me. But something is strange about the large burger patty.. the more I think about it, the less I want to eat one.

  63. AnnC says:

    @Truvill: Hey Morgan, are you doing a sequel?

  64. Manok says:

    now that is a hamburger sandwich!

  65. td0t says:

    Heh, didn’t Pizza Hut try something like this a year or so ago with 4 different smaller pizzas in one box?

    I don’t eat much fast food, but I’d be willing to give this little guy a try.

  66. Kajj says:

    I think they’re secretly catering to the “I’d like to eat six hamburgers in one sitting but also have some shame” market.

    They should sell it with a popcorn-sized tub of fries and a scoop, so you can “portion them out” to the “other diners” you have waiting, uh… back in the car… they’re ducking down though. You can’t see ‘em from here.

  67. Trai_Dep says:

    It’s like what you’d get if a cow and a loaf of bread got together after a Saturday morning soccer league game and had a circle-jerk.
    Oh. Wait. Too much information?

  68. Nippyfresh says:

    Cool I can strap one to my stomach and have my children feed like a
    litter of pigs.

  69. ThinkerTDM says:

    It’s like burger buddies, only it’s a burger orgy.
    I worked at BK during the Burger Buddy thing- if you wrapped them extra tight, they came out about the size of a quarter.

  70. ironchef says:

    I see a supersize me sequel coming on.

    I can see it know. Morgan Spurlock gains the same amount of weight on the first movie in just a week versus a whole month for the first one.

  71. Comms says:

    It’s a multicore burger and they have distributed the toppings like a multicore cpu distributes processes.

  72. Loki_Monster says:

    MMMMMMMMMMMM! Meatsa!

  73. joellevand says:

    Um, ew.

  74. reznicek111 says:

    Nah. This megaburger is just an attempt to pacify the schreiing about obesity if BK were to sell a single, ginormous, burger of equivalent size. At least this way, BK can maintain the deception that these won’t be consumed in a single sitting by one person.

  75. Xandros says:

    Sod the other five people, I’d buy that thing just to eat myself. ANd I’m sure that’s what Burger King intended when they came up with the idea, they’re using the six people pretence merely to avoid any bad publicity from the health conscious twats out there who are systematically ruining the flavour of tv dinners.

  76. forgottenpassword says:

    @forgottenpassword:

    correction… I assumed they were BIG burgers. Not small burgers connected together.

    I remember BK doing this before (maybe 15-20 years ago). Offering six tiny burgers all connected together, to where you had to rip them apart to eat each tiny burger. But they were all the same kind of burger, not with differnt condiment/cheese configuration.

    Interesting.

  77. trujunglist says:

    @SaraCantor:

    I agree, except that I think burgers and pizza have equal food points. They are equals as far as quality, taste, ease of consumption, price of prep, cost of prep, and final cost. Basically, it’s all fast food, and to me there is very little difference between eating pizza and burgers if I have no craving for one or the other (I generally crave pizza less than burgers due to “college”). Then again, I am easily bored with food.

  78. White Castle Fries only come in one size.

  79. ConsumptionJunkie says:

    sounds messy.

  80. nichomiz says:

    I would so eat that. BK can do no wrong in my eyes.

  81. no.no.notorious says:

    @Jaysyn: but why would you want either of those? i don’t trust pizzerias where you can’t buy it by the slice.

  82. no.no.notorious says:

    and the thought of burgers as monkey bread kind of grosses me out.

  83. youbastid says:

    It’s interesting, the shift in the way food is marketed is kind of coming full circle. Around the same time BK did Burger Buddies, McDonald’s had a similar 3 mini burger pack and KFC had Chicken Littles. Regular food, miniaturized with the idea being you have more than one.

    Now, the concept is returning, except it comes in a “pack” of 6. Same idea, except with a forced larger portion. Hmm.

  84. Onouris says:

    @Jaysyn:

    Oh dear, here we go again. Think I’m going to need a macro copy and paste option for this.

    No, it’s not, for those REALLY paying attention.

  85. queenofdenial says:

    Seriously, this is totally American. Why start it in the UK? My husband would love these…

  86. Is it six like full-size burgers or six teeny mini burgers? I’d TOTALLY get six mini-burgers, because they’re SO CUTE! But if experience at Ruby Tuesday’s has taught me anything, I’d only eat two of them before I got bored … but then, hey, with six mini-burgers, I’d get two more meals out of it!

    (Really what would happen is I’d eat two mini-burgers, stick the rest in the fridge, come back for them later, and discover my husband had eaten them. But what would REALLY, HONESTLY happen is that one of us would go to the local Burger King, order, wait 30 minutes, get disgusted, and leave without food because it’s the SLOWEST BURGER KING ON THE PLANET. And before that, it was the slowest Wendy’s on the planet. And before that, it was the slowest (no-name-local-fast-food-chain) on the planet. I think they just keep hiring back the same crew no matter how many times they get driven out of business by being unable to serve food in a reasonable period of time.)

  87. drewapicture says:

    Seriously folks this isn’t that hard to fathom. It’s not something nasty, and not even really something outrageous either. I’ve had the ‘Burger Shots’ and guess what, they taste like hamburgers, surprising I know. Personally I like them because they are easy to eat when you’re driving (once you cut them apart). I would even lay a little bet that the meat content in all six of them is not more more than a Double Whopper! I agree with a lot of opinions on Consumerist but this discussion is completely ridiculous. At least the calories on the menu discussion has some societal value.

  88. bot001220 says:

    @Pithlit:

    Wrong. The “burger buddies” and “burger bundles” were two different things. The burger bundles came first (in a box), then the burger buddies came out sometime in 1990-1991 (2 stuck together and wrapped in paper).

    Anyone remember BK’s Pizza Firenza?

  89. reznicek111 says:

    Come to think of it, judging from the screenshot at the top of the post (and the “Small in size, big on variety” caption) these are probably six small burgers stuck together, not six full-size ones. Compare the burger with the size of the bag and drink behind it.

  90. Anonymous says:

    A few nights ago I was driving home and stopped at a BK in Derby, CT (yes in the USA) and I tried these out. These are surprisingly good. I found it odd to see these on the menu since I hadn’t seen any advertising for them though.

  91. stenk says:

    @Final:

    Wow that takes me back also! Burger Buddies! Loved them at the time though!

  92. freepistol says:

    it looks like they took a six pack of buns, said ” i dont feel like tearting them apart, let someone else do it” and just slapped patties and condiments on them.

    i could make them at home, and tell my kids “its just like burger king, but cheaper, now shut up and drink your home made pepsi”

  93. Zaos says:

    sweet infant jesus no i would not try that, in fact my coworkers and i always make fun of businesses that push crap like that. no offense to the people that do or would order something like that or triple meat triple cheese or a baconater but man :(

    im on the side of stuff like that should be made illegal.

  94. loganmo says:

    I wonder if this will do better than when they offered basket meals that came with a roll and a salad and were delivered to your seat..lolz

  95. rocknrollscience says:

    You can already get these at TGIFriday’s and Chilis. Fridays sells them as ‘sliders’ and adds a pesto-like sauce to them. They also separate them into individual burgers. Chilis puts bacon, cheddar, and jalapeno ranch on them as calls them ‘mini-burgers’ or something like that.

    Both places sell them as appetizers. When they bring the food out, if you look at the buns and the burger patties, it’s really obvious that they were all once part of one big bun and one big patty. I think at Chilis they actually separate everything before cooking. At Fridays it was obvious that they cooked the big multi-burger first and then chopped it up.

  96. edcrowle says:

    I agree that this was definitely rolled out in the wrong country. How about the morbidly obese America! They could sell these out per person, no sharing allowed. Also, could you *have it your way* and demand that each burger be made with different toppings?

  97. radiochief says:

    @edcrowle: Frankly, I’d be real afraid if this concept was rolled out here in the USA, myself…

    BK would probably make it 6 Whoppers or 6 Double Whoppers all fused together. Although I would change my my mind if BK could send some prototype Double Bacon Cheeseburger over to me, quickly!