One person’s joke is someone else’s insult it seems. Reader Nate sent in a photo of a fake poncho ad that ran in the LOLCats themed issue of the Boston-area free magazine Weekly Dig. He thinks the ad is hilarious, but we found at least one complaint from a Weekly Dig reader who thought the fake ad was “misogynist” and that the “potential hilarity was ruined by bad taste and poor judgment.” See the (fake) ad inside if NSFW language doesn’t bother you…
Our reaction is, of course, “Holy Shit! Where can we buy that poncho!?”
ROFLcon and ponchos spark controversy [Weekly Dig]







Guys, don’t laugh! My brother died that way.
LMAO this is riotous. LOVE IT!! And while I’d never categorize myself as a femi-nazi, I’m on that plane, and I STILL love it.
Hilarious!
@Kajj: Umm, my statement was also a joke. “I bet these people actually believe that wearing AXE will get you laid, too!!” No one in their right mind is going to believe that wearing a poncho is going to have bitches all up on your dick or that wearing a fragrance will make the women find you desirable despite the fact that that is what their ad campaign revolves around (and, yes, I know it is a joke.) This is on the same level as the AXE commercials in my opinion. Eye roll inducing but not particularly offensive.
It’s in the same vein as LOOK AT THAT FUCKING FRUIT meme that was around.
Example:
[www.aidsvertising.com]
@donkeyjote: If that is directed at me, the stupid person, see my post to Kajj.
Reading comprehension, people!
sweet fucking poncho
I kind of wish the “shit” had been spelled more like “sheee-iit”. But otherwise, A++++ WOULD LAUGH AGAIN
@womynist: No, it’s just beige.
And me thinks Jezebel got word of this…
Dudes,this weekend I SAW a dude in a poncho and mandles walking through Williamsburg carrying a frikkin’ acoustic guitar, no joke. That shit’s fucked up.
@thelushie: … I was agreeing with your “Some people actually believe Axe works like that” idea….
This is just a version of fucking peppers, no? I love fucking peppers. Fucking poncho…”meh.”
Women here too and I am NOT in a fit of giggles.
How is it that the one fucking issue of the Dig that I miss had this in it??? I probably would have put it on our refrigerator. sweet baby jesus!
But what if you put AXE on this poncho?
@Erskine: Someone watches too much TV, I ain’t sure if it is you for making the reference or me for knowing that it comes from last nights Bones.
@dtmoore: Are you high? I didn’t say anything about fatties. In fact, I am fat myself, just another reason to giggle at this ad.
Axe doesn’t work?
Sweet Baby Jesus would love the shit out of that fucking poncho!!
@donkeyjote: Ooops…got a little carried away by the F-word there. I’m at work and have to watch my language, but decided typing the obscenities would be OK.
@heylola: It was a LOLCATS-themed issue (in
celebration of the ROFL-Con). You really didn’t miss much with this
one, except apparently this awesome poncho ad, which I didn’t even
catch.
@louveciennes: im confused, but right on
I want that fucking poncho!
I want that fucking poncho now!
Take out the “Raping” bit and I’m OK with it.
@thelushie: But by saying “these people,” it looks like you don’t understand that the ad itself is a joke. Not just the people here responding to it. That makes me a little sad.
Sure I can see the misogynist angle on it, but I also see the ‘effing funny angle of it too. The joke was simple got me to chuckle, but that was about it. Oh, and my Aunt whore the shit out of Poncho’s…… so that was the part that made me giggle you’re not hiding anything!
@SlappySquirrel: that’s what makes it, uh, funny.
Gah. I see the feminazis at Jezebel have invaded. Kill the laughter now.
@fuzzycuffs: Actually, if I’m not mistaken, that meme actually originated with this: [www.flickr.com]
which is much funnier than the fruit thing.
I knew we’d eventually find Poncho from the T-Mobile CSR phone call…
@lostalaska:
Aunt whore? Just makes it even more hilarious!
Lighten up bitches and get yourselves one of these sweet fuckin ponchos!
Some people take life way too seriously.
Lighten up, bitch!
i love the weekly dig, my favorite free local read here in boston.
Yeah, the ass-raping bit was kind of strange.
@lostalaska: I love the freudian slip about your Aunt…
This ad was 10/10 would buy poncho for me and a friend (cuz i’m not fat and we can fit two of us in there!)
copywriting has some rough edges but boy did it pop!
Axe does in fact work.. Every time I wear it I get mauled by roving packs of cheerleaders. The same happens when people see me whip out my Alltel cell phone.
I’m Mexican, and I Find this offensive. Fat Chicks Don’t Wear Ponchos, that is a biased view…otherwise, SWEET FUCKING PONCHO, actually in mexico it’s called a Sarape,or Saw-rah-peh. I’ll Buy 2.
If I was a woman I would love it.
As a man I adore it.
Good laugh!
@diddy0071: Sarape is spelt a hell of alot like ass rape to be coincidental….
It’s totally offensive. The only honky that can wear a poncho is Eastwood. Everyone else is as bad as Hitler.
@dry-roasted-peanuts: I’m calling it. Godwin’s law in 4 hours, 16 minutes.
@donkeyjote: I think Godwinning a story about an ass raping poncho is a perfectly valid tactic.
@dry-roasted-peanuts: That’s true, but I was just calling it. I wasn’t saying it was wrong
When I saw this at work I laughed so hard – I am so happy I picked up that issue at Starbucks in Boston. Hilarious.
Won’t someone think of the chil…
(meh)
@donkeyjote: Dude, we’re here and I still think it’s fucking hilarious. I gonna buy me a fucking pink one.
Holy Shit!
Yeah, people are so easily offended. But honestly, if it is one against many who have no problem with it, that one can just shut the F up about it.
Wow. just wow. there were people who didn’t think this was funny?
Teenagerish sure, but offensive? Who didn’t go through that phase of ‘fuck me, I can swear now motherfuckers!’?
Awesome marketing. I’d buy one if it wasn’t so fucking ugly.
Don’t tell me — this comment will be censored because it contains a word found in the article.