Starbucks To Debut New "Everyday" Coffee Blend
The "something big" tomorrow at Starbucks is a new "everyday" drip coffee blend called "Pikes Place Roast." If you're feeling curious, free samples of the coffee will be handed out tomorrow at all Starbucks locations. Supposedly, the coffee will feature "subtle, rich flavors of cocoa and toasted nuts." Sexy.
BusinessWeek says:
Starbucks says it will begin changing the coffee every 30 minutes, rather than letting it sit around, and that locations will also begin grinding the beans in-store (rather than using pre-ground vacuum packed beans,) thus taking Starbucks one tiny step closer to achieving the same quality I get in my kitchen for a fraction of the price.
Consistently, customers kept saying: "Give us a coffee we can count on every day, all day, all week," Andrew Linnemann, Starbucks master coffee blender said Tuesday in a conference call with reporters.
New At Starbucks: An 'everyday' brew [BusinessWeek]
(Photo:Maulleigh)
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The fact that it's an "everyday" coffee is new, but the coffee itself isn't - they had this blend as one of those limited edition blends last year sometime.
I'm pretty much in the minority here in that I like Starbucks coffee, but I will say that there's not really much special about this particular blend. Still, for free samples, I'll cruise by on my way to lunch.
@Tejas: don't forget about the hint of cocoa and toasted nuts, that's Starbuck's effort to the hide the finger funk flavor servered fresh with every cup
The Pike Place Roast is different from the Pike Place Blend; last year's was the blend, which was darker and not very good. This one you can actually drink black and, weirdly, it loses nearly all of its flavor when you add cream.
The other cool thing that happens tomorrow (which is actually cool) is we're going to be selling Top Pot doughnuts. Probably overpriced, but they're REALLY good, and we'll be sampling those too.
Ah, thanks for clearing that up.
Hey, since you seem to work at Starbucks - where'd the Joya del Dia go? That was really tasty, but I never see it anymore.
@Gamethyme:
Well that is because of the homeless people who like to call that area of Seattle home. But agreed that is something I do not like to think of when I think of coffee.
According the AP story in BusinessWeek, that's 9-930am on the west coast and 12-1230pm here on the east coast.
"To celebrate the launch, it will give away free 8 oz. cups of Pike Place Roast -- named after its first store in Seattle's famed public market -- at more than 7,000 U.S. stores from 9 to 9:30 a.m. PDT (12 to 12:30 p.m. EDT)."
@chucklebuck: It was a limited time only run. It didn't do very well in my market/region, so they pulled it within a week. I think it did better out west. But the move to keep coffee for only 30 minutes is only something that's going to affect lower-volume stores that don't actually go through an urn of coffee in an hour during off-peak hours. I still think the problem is making sure that the machines used to brew the coffee won't be cleaned properly, resulting in icky coffee.
@Gamethyme: If that's the case, then it'll fit into the San Francisco cityscape very nicely. Especially those downtown SF stores.
Wow, we got the required "why buy it at a store when you can make it better at home you noobs" comment before even the first comment! Thanks, Meg - someone has to uphold the standard, and it might as well be the poster herself.
Here's hoping the shorter coffee life cycle will result in a better product at least.
As both a Starbucks barista and someone who thinks our coffee generally tastes burned, I was actually happy with the Pike Place roast. It's much milder and is a brew which I would drink with just a little sugar.
Our drip coffee is currently allowed to sit for up to an hour (sometimes it's more in slow stores or during dull times). We are now supposed to brew a fresh batch every 30 min, and I can tell you that makes a big difference. There are times when I rinse out our containers, and the charred smell comes from coffee sitting there about 45 min. Under these new changes, coffee grounds made that morning will be scooped out according to need. There is no reason for us to have a full container of coffee brewed when demand is small. For the customer this means more coffee turnover and less burned/cooked coffee that has just been sitting there. From our store's test run, we've increased coffee brewing to every 10-15 min by brewing smaller batches instead of full batches.
The coffee is also to be sold within two weeks of being roasted instead of sitting in a warehouse for months which I think will make a difference.
@homerjay: Of course it is! It's brewed lovingly, with the beans ground in Tweek's mouth every hour, on the hour!
@fuzzymuffins: it amazes me that it does. I mean the freaking Quick Checks and 7-11 are required to replace their coffee every 30 minutes by management, with Quick Check actually advertising that its replaced every 30 minutes.
Just goes to show that Starbucks is not only overpriced, but not even properly made and kept.
@morganlh85: Or maybe Starbucks makes horrible coffee thats overroasted and made with inferior beans that they then try to pass off as good.
Its BAD coffee. Even Dunkin Donuts makes coffee decades better than you.
@Tejas: Shame Gloria Jeans takes terrible. Hudson's is the best of the Australian-owned, US-style coffee houses.
They plan to have 40,000 locations worldwide, 25,000 more than they have now?
That's insane. Once upon a time, when I was an American in Paris. I saw the Starbucks dans le Forum des Halles and thought "Why would somebody go to a Starbucks in France?"
You can't claim convenience: there's an espresso machine behind every shop counter. It takes an extra effort to get your caramel macchiato fix.
@morganlh85: "Burnt" isn't the right word, but Starbucks beans really do suck. To their credit, it's a just a dark ("French" or "Italian") roast that according to some kills all the nuances that a light or medium roast preserves.
More important, in my opinion, is that the beans are optimized for shelf life. They're roasted in a few massive, centralized facilities at some indeterminate time in the past. You'll never see a real bloom in a French press using beans from Starbucks. That's a important byproduct of days-old, CO2-rich beans.
Tasting the Future of Starbucks Coffee From a New Machine [NY Times] explains the issue quite well.
another voice saying "it is PIKE Place." There is no "'s" in it. The place is called Pike Place Market. Pike Place is located on the intersection of Pike Street and Pike Place. Is there any way we can get you guys to edit your copy and make this (quite important) correction? I know it seems picky, but it completely grates on the nerves of every Seattle local when people can't bother to correctly pronounce one of our main landmarks. It'd be like me calling saying "Empire State's Building"
The Wall Street Journal has an excellent article on coffee makers:[online.wsj.com]
My favorite is the new Illy Hyper Espresso machine that uses coffee pods.


























but i bet it still tastes like mud that you pay excessively for.
my only starbucks experience was in LA when the so called barista but his fingers on the lip of the cup as we was handing it to me.. i sent ti back and got another.
we have a great chain here in australia called gloria jeans coffees. never had any trouble with them. i don't know if they are anywhere else however.