Round 15: Capital One vs Video Professor
This is Round 15 in our Worst Company in America contest, Capital One vs Video Professor.
Capital One's amusing credit card commercials aren't so funny after dealing with their appalling customer service staffed by thugs and gutter snipes.
Video Professor hooks people on subscription plans, advertising that you can quit any time, then doesn't let you quit and keeps fraudulently billing you. Then when people posted complaints on infomercialscams.com, Video Professor tried to sue them out of existence and also sought the identities of the complaining consumers.
This is a post in our Worst Company In America 2008 series. The companies nominated for this honor were chosen by you, the readers. Keep track of all the goings on at consumerist.com/tag/worst-company-in-america/
STILL OPEN FOR VOTING: eBay/Paypal vs COX, Apple vs SallieMae, Diebold Vs Pfizer, MTV vs TransUnion
CompUSA vs DirecTV
Target vs Best Buy
Allstate vs Verizon,
DeBeers vs 1800 flowers, Starbucks vs United Airlines,
Exxon vs Crocs, Google Vs Sony, Ticketmaster vs Wachovia, Facebook vs The American Arbitration Association, Comcast vs Menu Foods
This is a test using rich text formatting and html links. It's the generic "company" ad that should appear on all posts with the Company category if they don't have an ad attached to a specific company.
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Holy shit, it's down the wire folks! This one's a nail biter! Who will be the first to fall and not have the ability to get up? Stay tuned!
I voted for Capital One, because they're a bunch of dicks that constantly send me auto loan offers even though they won't give me a credit limit of more than $500 and a shitty as hell APR.
I think VP "wins" here. Capital One has improved quite a bit recently, IMHO. They ended their predatory practice of not reporting credit limits, and they even sent me a letter asking to upgrade the features of my account for me. So I think C1 has actually made an effort to try to improve. I have to give them some credit for that.
As someone who does ads for a living, I have two problems with Capital One ads, besides the overall suck:
1) The ads focus so much on the problems, i.e. the blackout dates, high rates, that it's too easy to associate Capital One with the problem, not the solution. A good test with commercials is watching with the sound off - chances are, most people would think the vikings (or whateverthefuck) represents Capital One. I understand the message, but the first thing I think of when I hear "Capital One" is "Lame commercials, getting killed on high rates, blackout dates". It's easy to make jokes about the negatives, but it's a lot harder to express a product's benefits in a memorable, non-preachy way.
2) The tagline, "What's in your wallet?" is a classic "Don't" in copywriting. You shouldn't ask a question if there's a possibility that you won't like the answer, but hacky copywriters have been doing the question-as-tagline thing ever since "Got milk?" was a hit. The line says absolutely nothing about the product - it just makes me say, "Well, some cash, my ATM card, a couple of credit cards THAT AREN'T CAPITAL ONE, receipts, business cards...".
That said, I'm voting for the video professor.
I boychotted Capitalone for ages because of their annoying pop-up ads of long-ago. However, they really seem to have changed their attitude lately. I've noticed their annoying ad rate is way down and their really offer some unique services. Being in American in Australia they have saved me a lot of money in foreign conversion fees (since they are the only company that has NO foreign conversion fees).
Speaking of foreign conversion fees.. I recently needed to use my St. George Credit Union ATM card in America. I used a BoFA ATM.. 3.50 fee from BoFA.. from my bank so far $5 Overseas Withdrawal and $7 foreign conversion fee. Absolutely insane. Oddly enough, using my American card in Australia only incurs a $1 fee...
@z4ce: Yeah, I forgot about that one. That is another big redeeming feature of Capital One, and it's one reason I keep mine around (the other is that it's my oldest card on my credit history). They also seem to have gotten much less stingy about credit limits lately with non-subprime customers.
And yet, we all remember exactly which ads are Capital One ads. They're the annoying war-related ones that end with a "What's in your wallet?" We also all know Geico ads because of how much they suck. Therefore, it can't be nearly as bad as making a generic and forgettable ad based on rigorous "inside the box" (God.. I detest that type of saying as much as you probably detest Capital One and Geico ads) advertising strategies.
@trujunglist: Well, yeah, I'm not saying do everything by the rules - quite the opposite.
And while name recognition is priceless, you also have to think about how the audience perceives your brand. Geico's advertising has done wonders for them, and bully for that, but they've also pidgenholed themselves as the low rent insurer.
@trujunglist: Nope. I don't. Cable was cut off because I missed a payemnt, and Cablevision demands a 100+ dollar re-activation fee.
I've never been happier.
I have to vote for Capital One. They issued my daughter, who has terrible credit and no job a credit card a few months back. I'm sure they must have known, with her credit score and rating that she would never make the payments. So of course now she has late fees on top of late fees on top of an unpaid balance. Not saying it is their fault she is not paying her bill of course, but what the hell kind of business sense does it make to give someone a credit card when they have such bad credit?
America, no wonder we are on the road to ruin.
@SkyeBlue: It could make great business sense if you can charge a high enough interest rate to make up for the customers that default. 29% interest will cover quite a few defaults...
@sburnap42: And you object to this so much why? You can opt out of all prescreened offers of credit. Not defending snail mail spam, but that's an easily solved problem if it bothers you.
@Moosehawk:
Nope, but they still offer Windows 98, and for that, they got my vote, if you're scared of using a computer, then you shouldn't be using one.
I think the people who would fall for video professor are the sort who would be buying computers at thrift stores. (and not because it's cool) Therefore Windows 98 makes sense.
OTOH, for what Video Professor will steal (yes, steal) from them, they could be buying new computers.
Capital One gets my vote. They can cause you much more damage than the Video Professor. Also, they bought out a New Orleans based bank just a couple of years ago. Now, they're laying off most of the employees at the former New Orleans headquarters. Screw the customers. Screw the employees. Screw America.
This was a tough one for me, because I haven't had a particularly bad experience with either. I've never used Video Professor, and although I have a CapOne card it's little used and I've never had an issue I needed them to resolve.
So I voted for Video Professor - that bit about them trying to get the identities of customers who complained about them was what pushed me over to their side.
I checked out the Infomercial Scams page ([www.infomercialscams.com]). It's unbelievable the kind of information they were requesting. And all because people wrote inane stuff like "I agreed to pay the $6.95 fee then I got hit with a $89 charge on my credit card."
Who do they think they are!?
Capital One is what it is -- a credit card company with a lot of downmarket customers. But VP's conduct is wreckless.
VP FTW!
I have a personal history with capital one & really HATE them with a passion. Back in the day when I was not as consumer savvy.... I had a card through them. Even though I ALWAYS paid my bill on time every month, for some reason (at least 3-4 times a year) I would incure their $25 late fees. I believe this is because they have a special "processing facility" (in atlanta I think) that's sole purpose is to delay mailed payments before sending them off to the final payment processing place. This was just a theory I had long ago to explain why the bills I sent off way ahead of time didnt make it on time somehow.
There was also an issue when i went to cancell the card because of their late fee shenanigans. They kept keeping minute interest amounts on my card so they could keep me as a customer (tlking about like less than 3 dollars). I had to LITERALLY OVERPAY to get it to where they would finally cancell my account. The miserable bastards!
So, even though the video professor may be a tad bit more evil than the usual evilness of credit card companies..... i am going to vote for capital one.... I hold a special contemptuous place in my heart for them.
@spinachdip: Commercials suck. You can say anything you want about Capital One's lame copywriting, but the best thing that has come to advertising in decades is the TiVo.
Capital One sucks. I frequently carry a small balance on my card, always pay on time and never go over my limit, they're bombarding me with home loan offers now that I'm looking to buy a house, and I have a 780 credit score... YET, for some reason, will NOT raise my card's credit limit over $700. WTF?
I can't even buy a new fridge for the house I'm planning to purchase with that limit. I have the cash to pay, but want the added benefits/protections of buying it with a credit card, and don't want to have to open a new card to do it. Looks like I may have no choice...
On the other hand, I've thought for years that Video Professor was a scam.
Capital One. For calling me non-stop every day,(multiple times) for months over a delinquent account owned by an old roommate. Even after I explained to them over and over that "For the last time, that guy doesn't f*cking live here anymore."
Now I get a collection agency calling me about the same thing day after day; they don't listen either.
Wow, this one is close. Now, as far as total capacity to do damage in the great scheme of things, Capital One might come out ahead, but I think GreatCaesarsGhost said it: "As bad a C1 is, they are a real company offering a legit service. VP is literally a con."
Capital One is actually working to provide a service, even if we may not always be satisfied with every aspect of the business. But Video Professor exists just to take your money. It's like the difference between [insert big bad company you don't like], and a lemonade stand where the kid spits in every cup and picks your pocket as you leave -- small scale, but no redeeming qualities at all. As far as percent rottenness, I think VP wins.
Voted for Crapital One... I have a card with them.
A year back, I applied for a secured card, where I had to put a deposit on it. Granted, I didd't have a credit history, and only had 1 other card open at that time (with my bank, and the limit was $500.00) I could see why they would charge me.
Fast forward 11 months later.. I now have 6 (yep thats right) 6 credit cards. That old card I had before Capital One, well now it's a gold card (Gold Cards in Canada, excluding Crapital one have to be a credit limit of $5k or higher), I have another US dollar card with a 5k limit, and 2 other gold cards from major banks.
What does Crapital do? Well they see I am not using my card, so they raise the limit to $1500.00 and dont want to budge on ever getting my security deposit back or getting rid of the damn annual fees! All my cards have 0.00 annual fee with the major banks, if Crapital wants to play, why dont they play fair!
Now I am getting purchasing checks every 2 weeks like clockwork... I am waiting until next month, thats when my 1 year anniversary with them is up and either they are changing my card to no annual fee and refunding my deposit, or I am cancelling





















I REALLY hate that video professor guy. Doesn't he still sell "Learn windows 95!" cds?