CNN Goes Into Apparel Business With Headline T-Shirts
Michael wrote in to point out that CNN has a weird new feature on its site—now you can proudly display your favorite, uh, headlines(?) on your body with their "CNN Shirt" service. It's beta, naturally, and they pick the headlines you can choose from—so no "What drove dad who kept 'house of horror'?" tee to shame your parents during the next family holiday. (That's the current top headline on their home page.)
Michael seemed as confused as us:
I'm not sure what to make of it. "Nominee for 2008 Stupidest Web 2.0 Idea" comes to mind, along with "something I'd expect from Fox News before CNN". Or maybe it's funny, if I enjoy walking around with "40-lb. hunk of metal hits driver in face" on my chest.We think CNN is missing some good sales opportunities with their current paltry selection. After all, right there on the home page tonight are three very good potential t-shirt slogans under the Video section, going completely unused:
- Sleepy bear can't stay awake
- Baby found in house of filth
- 7-minute battle with death
Update: Looks like CNN did tap "sleepy bear" and the "battle with death" slogans after all—but they messed them up with extra words.
Update 2: Ooo! Ooo! We want a t-shirt that says, "CNN Reporter Arrested With Meth And Sex Toy In Central Park" please, CNN.
CNN Shirt [CNN]
(Photo: "30 Rock"/NBC)
This is a test contextual ad for the SHOPPING category. It should appear on all SHOPPING entries, unless the subcategory has its own ad.
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Comments:
Also, CNN wants photo evidence of you wearing your new adpparal:
I took my CNN shirt on vacation, and I have great pictures. Where can I send them?
Please upload any photos of you wearing a CNN Shirt to www.ireport.com/tshirt. Your photo will be considered for future contests and our CNN Shirt photo archive. [www.cnn.com]
I saw this tonight for the first time -- I thought it was really bizarre. Are they just banking that their witty headline writers will come up with something that so perfectly encapsulates the human experience in five words that everyone will need it on a t-shirt? Let's see: "Time capsule scroll intrigues school." No, that one's not so good; "Expired food sold at low, low prices." Ok, well, maybe that one works. Still, .500 is a high average to keep up.
Consumerist forgot to mention that these shirts aren't for everyone. In fact, the cotton garments require a PC or Mac:
What are the minimum computer specifications required to use CNN Shirts?
Windows
* Microsoft Windows®: 98SE, 2000, Millennium Edition, XP Home Edition, or XP Professional
* Microsoft Internet Explorer 5.5, Netscape Navigator 7, Firefox 1 or Opera 7.51
* 128 megabytes (MB) of RAM
* Broadband Internet connection or access to a high-speed network
* Super VGA (800 x 600) or higher resolution
Macintosh
* Mac OSX
* Safari 1.2, Firefox 1 or Opera 7.51
* 256 megabytes (MB) of RAM
* Broadband Internet connection or access to a high-speed network
* Super VGA (800 x 600) or higher resolution
The back page of each issue of Columbia Journalism Review always has the most delicious two-headed headlines, poorly-captioned photos and craptacular writing.
It's like LOLcats for journalists.
Did anyone happen to notice that they appear to be using Spreadshirt to offer these shirts? Just go to www.spreadshirt.com and make your own store. Then you can make take a wide variety of clothing and put whatever you want on it. There's no minimum or anything, you can make a shirt and order it for less than 15 dollars depending on the type of clothe you use.
But, yeah, essentially CNN is making money for doing nothing...just make your own and you can put whatever headline YOU want.











Um... O...kay?