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–>Attention Ice Cream Lovers: The evil entity wielding the grocery shrink ray has pointed its malevolent device at Edy’s Ice Cream. The standard jug of ice cream is now 1.5 quarts, down from an already-shrunken 1.75. The price, naturally, is exactly the same.
Will the grocery shrink ray ever stop? Or will our generation tell our wide-eyed grandchildren stories of the halcyon days of half gallon ice cream containers? Will they even believe us?
(Photo:Kris)
PREVIOUSLY: Breyers Ice Cream Shrinks To 1.5 Quarts
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elislider: You’re right, it is Dreyers. They aren’t allowed to market it east of the Mississippi under that name though because it’s so close to Breyers, so they use Edy’s. How do I know? I used to work there.
Everyone who thinks this kind of thing is B.S. should go tell them at the HQ on College Ave, in Oakland, Ca. It’s two blocks from the Rockridge BART station.
At least the box is smaller. It seems most product shrinks come with a package growth. Now that would be deceitful.
years ago in baltimore my ex-boyfriend once bought me some ice cream and it was Edy’s, I miss him.
That price tag says Mint Chocolate Chip, but the tub looks like it’s Cappuccino something. Sure, they may be changing their size of packaging, but this particular picture itself is deceptive.
In the future, people will buy their 1.5 quarts of ice cream at Costco and as they walk out of the store, dad will shake his head and mutter “how are we going to eat all of this ice cream, I don’t know.”
@adam51172: The “cost per unit” info does not work. One example is Kroger (especially Dillon’s and King Sooper’s). I originally noticed this with the Lil Smokies but have found that they do it quite often.
These sausages are usually sold in 16oz packages but some are now 14oz packages. The stores list one item with a “price per pound” and the other with a “price per ounce”. Some people will take the time to figure this out. However, I think the stores realize that most people won’t have time or energy to calculate this and will buy the smaller package for the same price as the larger.
Breyer’s now costs more at the natural foods store than the local, organic stuff. FAIL.
Not only did they reduce the size, but check out the fine print. Most of the new packaging actually says frozen dessert. Ice cream has to have a certain percentage of milk fat in order to be considered ‘ice cream’.
Most other large ice cream chains will no doubt follow suit.
Even though it seems expensive I prefer Ben & Jerry’s or Haagen Dazs. You get what you pay for!
Does anyone remember the website that specialiezed in finding shrinking portions in the grocery store? I remember looking at the site around 2 years ago when some soap had about an ounce carved out of it to make it “easier to grip” but it was the same price as the one that had more.
Just got back from my local Target today, and I can confirm that the shrink ray has struck more or less all the flavors. The same has happened to Breyers too. I guess I’m going to start making Ice Cream at home, but lets see if my lethargy wears off.
I just returned a carton of Edy’s today. It had apparently completely melted and been refrozen. The ice cream took up about 2/3 of the container which means when you buy Edy’s, you are paying for about 1/3 of a container of air that gets whipped in there. When I first opened it, I thought someone had had a couple of bowls of it already, but I had just gotten home from the store.
I complained to them about the package. They sent me two 50 cent coupons in the mail. Wooooh. Now THAT makes me feel better. Also, I got the following email response:
Dear Mr. Hazel,
My name is Tim Kahn and I’m the Chief Executive Officer (translation: head ice cream guy) of Dreyer’s Grand Ice Cream. Thank you for taking the time to contact our company about our new 1.5 quart carton.
I can understand why you may not be pleased with us right now. Our new carton is smaller and no one wants less for the same money.
Since the buck stops with me, let me tell you why we made the difficult decision to change the size of our carton. The cost of all dairy products has increased enormously over the past few years, as have the costs of the sweeteners, nuts, fruits and energy used to make our ice cream. Our ingredient costs have risen by 30 to 60% over this time, but the average price of ice cream has not really changed much.
We looked at raising our prices to cover these costs, but at some point, it just doesn’t make sense to raise prices too high. I suspect very few families would want to pay $7 or $8 for a carton of ice cream. So as you know, we opted to drop the size of our carton from 1.75 quarts to 1.5 quarts.
Dreyer’s has been making ice cream since 1928. We hope we’ve earned your trust over the years. Thank you for being so passionate about our ice cream and for taking the time to contact us. We hope you’ll continue to invite our products into your home.
Sincerely,
Tim Kahn
Chief Executive Officer
Dreyer’s Grand Ice Cream
Talking about Ice Cream, my concern is all the ingredients in Edys so-called Ice Cream. Ice Cream consists of only Milk, Sugar (cane), and flavoring. It does not contain all the Gums and bean extracts that are used in Edys and other brands of So-Called Ice Cream. One ingredient that is really a no no is Corn Syrup. The Corn Growers Association tells people that there is no difference in Corn Syrup or sweeteners and Cane Sugar, which is a lie. Cane Sugar is a sugar, Corn Syrup is basically a starch, and the body reacts differently with each. Corn Sweeteners is processed by the body differently and will lead to diabetes. Cane sugar is uses as a fuel by the body and cannot be stored in the liver and kidneys. Most Ice Cream makers are now using all the gum extracts as fillers and are cheating the public in making them think they are eating Ice Cream, they are not! As I started, Ice Cream is made with all natural ingredients meaning Milk, and/or Cream, Cane Sugar, Vanilla beans, or real chocolate, or real fruits, nothing more, nothing less. Edys and others are selling a fake product.