Dan sent us this pic he snapped in a local Kmart and writes, “I remember a previous post on a Wal-Mart card that offered a 2-liter bottle, but I guess inflation caught up with big K as they are only offering 20-oz.”
Starbucks grotesquely mishandled their free coffee stunt—they could have been collecting credit card apps all day long.
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Doh! I have nothing witty to say. I was hoping to be first.
How about “Hey guys, how about a low interest rate?”
I need a cup of tea.
At least it’s name brand soda / candy and not just store brand.
That’s about the only positive with this.
Now just think how much of a hit this would be if they could only issue credit cards to kids.
I think they misunderstood someone telling them they “needed to sweeten the pot for credit card applicants”.
Wow, a bottle of Pepsi & a bag of M&M’s. They really went all out. Plus you get the envy of all your friends by having a SEARS credit card. Nothing like carrying around that kind of respect in your wallet.
Do they check to see if your app is correctly filled out? I mean, could you apply as Mr. I. C. Weiner and grab some M&Ms?
Candy? Are they trying to get 5yr olds to sign up?
“Candy? Are they trying to get 5yr olds to sign up?”
No. Just people with the intelligence and financial acumen of 5-year-olds.
I’m curious how someone can apply for a Sears Card in a KMart. The sign says “Sears.”
That looks like Pepsi…
I will never understand this kind of 5th-grade marketing…
Well, I guess they don’t know how to boost their credit card applications =) But candy??? At least offer 10$ gift certificate or 10% off on all purchases for the day (the last thing is done by all canadian HBC/Zellers/DecoDecouverte stores – it could be worth it, when buying furniture or appliences)
@ConsumptionJunkie: Sears now ownes Kmart.
@ConsumptionJunkie: Kmart belongs to Sears, if I’m not mistaken.
Frequently the 20 oz bottles cost more than a 2 liter.
@ConsumptionJunkie: You can apply for a Sears card in a KMart because Sears owns KMart.
Oooh–I see Snickers Dark in that pic!
@octoSink: Or coffee… (Local Sears already offers free cofee once a month, on Saturdays, to early shoppers – no credit application asked).
@ConsumptionJunkie: Owned by same holding company.
I’ve seen this all over. Even in the almighty Costco, I saw a promotion to get a free flat of Costco muffins for signing up for the Amex card they seem so keen on signing you up for (I already had the card so no muffins for me)
The funny thing is, that Kmart/Sears probably isn’t even footing the bill for the goodies. Pepsi / M&M are probably paying for the product and get some kind of secondary benefit from Kmart.
Only a 20oz bottle? Not even a 2-liter?
The economy IS in bad shape.
@billbillbillbill: To be fair, costco muffins do rule. I’ve been thinking of signing up for one of their AMEX cards, and if they offered me a pile of those I probably would
I got $100 off my first purchase when I got my Sony card. I’ll admit, that’s what got me to sign up. You have to do better than a few dollars worth of junk food to get me to apply for a new card.
@billbillbillbill: Whenever I go to a MLB or NFL game, and they have those kiosks in the stadium to sign up for a team-branded card, I walk up to them, and say I already have that card.
If I show them the card, along with reciepts that prove I’ve used the card earlier in the day, I usually get the give away anyways, as a thank you for being a “good customer”.
Long ago (probably 20 years ago) I remember sears offering a 5 dollar credit for applying for a sears card. I was young & trying to get my foot in the door & establish a good credit history. I didnt even know about the credit until they told me. I bought batteries.
Goes to show you how bad sears has gotten if they are only offering something worth maybe 2-3 bucks tops right now.
Kinda pathetic. I assume they are targeting the poor,fat, diabetic unsavvy consumer crowd with this type of incentive.
Sad actually.
I just canceled my Sears card because they converted it to a MasterCard. The CSR that I talked to would not let me downgrade my account back to the Sears-only card.
Maybe they’ll convert my Subway Club card to an AMEX next.
@levenhopper:
@Victo:
I think it’s the other way around; Kmart owns Sears.
I was in a Kmart last fall and they were running this promotion using a 2 liter of Pepsi. I thought it was pathetic then as I watched someone apply for a card at the customer service desk. Yes, they make the person stand there while they input the app BEFORE they will give them the 2 liter of pop.
The 16oz soda for a credit card is rather amusing though.
Cemore Butts needs a credit card too!
LoL desperation…
@Landru: Not really. They called it a merger but Kmart’s main headquarters in Troy, Michigan were shutdown and Kmart is now owned by Sears Holdings Corporation. So I think it’s safe to say that Sears owns Kmart.
@ecwis: Actually, Kmart did buy Sears. They changed their name after the sale to “Sears Holdings”. The gave up their Troy HQ and moved into Sears’ HQ in Barrington, IL. Eddie Lambert, who was the chairman of Kmart pre-merger became the chairman of Sears Holdings and Sears’ former chairman became vice-chairman.
[www.washingtonpost.com]
@ecwis: It’s more complex than that.
Chairman of the Board Eddie Lampert bought the Kmart Holding Corporation. Then he directed the KHC to buy Sears Roebuck & Co. After the acquisition was finalized, KHC was renamed to Sears Holding Corporation and most of Kmart’s corporate structure was closed in favor of Sears.
When applying for a Sears Card/Sears MasterCard at a Sears store, the introductory offers are 6 months no interest on purchases made that day or a $10 to $15 credit on your first statement.
that’s absolutely unconscionable. it’s the kind of marketing that preys on especially financially naive individuals. i mean, who else in their right mind would sign up for all the high-interest and incessant spam that likely comes with a store brand credit card.
not only that, but there’s probably a very slyly hidden annual fee somewhere in that contract. that’s probably a $100 bag of $2 M&Ms they’re trying to get you to buy.
When I worked at Kmart a couple of years ago, they were giving away jewelry and board games to get people to apply…
Good thing it’s either/or.
Mountain Dew and chocolate do not a tasty mix make.
Oh, and don’t touch a store card with a 10-foot pole. Credit score poison.
Candy? Sodas? Jeez, at least with some of the Hotel reward cards they offer you enough points for a free night or two at one of their hotels when you sign up with them.
There was a time, not long ago, when a Sears Card was a Good Thing, because Sears was a solid department store that sold awesome tools and appliances and decent (if kind of pedestrian) clothing.
That time has, sadly, come and gone.
Sears/K-mart was a horrible, atrocious idea. Good thing the executives who came up with the idea got penalized… wait, what’s that? Multi-million golden parachutes in exchange for resigning? Oh, never mind.
No Peanut M&Ms…no deal.
Oh…AND it’s a dumb idea from the start.
No Peanut M&Ms…no deal. Mt. Dew not cold?
I’m paying with cash today, a-hole.
I always laugh at some of these credit card freebies. You can currently get 25,000 frequent flier miles with American and United branded cards right now. That’s worth up to $400….and the “cost” is the same, if not less, than a crappy store credit card.
@evarga: I held out and got 40,000 with the AA branded card. One free coach flight anywhere in the US, or with 5,000 more miles (which I get every month, and pay it off) I get a free round-trip first class ticket.
And when I take my free first-class flight, I even get a free pop, and maybe some snacks, on the free flight.
I don’t know about where everyone else is at, but here in the Greater Cleveland area, the K-Marts (Well, “Super” K-Marts), and Sears stores in the Area (Lorain, Cuyahoga and Lake Counties in Ohio) look like they are in Day 18 of a going out of business sale.
Granted, it’s business as usual. Here, they have the same square footage of a “Big Box store”, yet have offerings that are on par with a really trashy Big Lots store. (No offense to Big and Odd Lots… I wouldn’t put the two in the same catagory.)
It’s always a sad day when a retailer brings out the knock-down tables and the yellow laser printer paper. Sadder to think they’re probably making more money selling credit than they are retailing those beach towels. Or whatever it is that Kmart sells these days.
Who needs 10% off your next purchase, when you can have FREE JUNK FOOD!?
2 liter bottles are only around .20 more than the 20 oz so it makes you wonder how bad it is if they can’t swallow the extra two dimes for the promotion.
I don’t think it matters whether Sears owns Kmart or Kmart owns Sears. The current owner has run them so far into the ground that both will be out of business in 5 years. Gone. I want you all to bookmark this page, set your alarm clocks for 5 years from now, and then check this page in 5 years. You’ll see I’m right.
@ChuckECheese: Oooh–I see Snickers Dark in that pic!
I did think that was a rather cosmopolitan option.
The Kmart that I work at gives you a FREE Little Ceasers pizza to you even if you don’t get approved.
Great help with the heart attack that you get when you finally see the interest rate.
@ConsumptionJunkie:
Kmart brought Sears then changed its named to Sears Holding Corp.
I shop at KMART and SEARS 0% of the time. What a great deal!