The guy who won a BMW for $60k on eBay only to have the dealership back out is chaffing at the conditions the dealership imposed after the two, following an international onslaught of criticism, came to terms. The two conditions the dealership asked for were 1) That Ken not sell the car for a certain number of years after he bought it and 2) That Ken has to go around to all the internet sites that picked up his story and tell them that the dealership worked out the deal. Ken’s lawyer was able to get the first one struck but Ken really doesn’t like the second one, especially after the following quote from the dealership appeared in the Journal-Star, “These bloggers out there, they have lots of time on their hands to do this.” To this, Ken wrote, “I got placed under the impression that the dealership really isn’t sorry for anything they have done here. Their attitude, it seemed was that I am to blame for the firestorm that culminated, implying that I wasn’t being proactive enough in getting the word out…I had no intention of becoming a pawn for this dealer, not after the way they treated me!” For their part, the dealership says they are ready to sell the car at the agreed-upon price once they receive payment from Ken.
It’s not up to Ken to do the dealership’s PR. Any new impositions by the dealer are moot. You can’t add on conditions after the fact.