To perk up tepid sales, Starbucks purchased Clover, a company that makes $11,000 coffee machines, machines that make one cup of coffee at a time, but are the results worth the price? The NYT hooked up with a legendary coffee connoisseur and according to his taste test, not even 11g’s can make up for burnt beans. Starbucks is often accused by caffeine snobs of over-roasting its beans, which they say destroys most of the subtle aromatics. When the Clover made cups using lighter, non-burnt beans, the coffee came out great. You know, $11,000 could probably buy you a lot of non-burned beans.
Starbucks New $11,000 Coffee Machine Can't Make Up For Burnt Beans
By March 26, 2008