Here are the two biggest problems Tim sees with Pizza Hut’s “no choice” strategy:
First, it completely eliminated all of the value mentioned above that could have been created by an online order. Since we called in [and abandoned our online order], conversion costs increased, Pizza Hut will never have the opportunity to add our email address to their marketing lists (via a check or a non-uncheck), they will never have the chance to up sell or cross sell to us in an automated fashion, they have completely obliterated any loyalty we had and they provided an utterly terrible customer experience. Moreover, their customer retention and market share numbers just dwindled by a body count of two (my friend and I).
For those who initially opted-in to receive future offers or promotional materials or to allow the sharing of Personal Information with third parties may subsequently opt-out as follows:
For email communications: (a) send an e-mail to email@example.com or (b) if you are a registered user, deselect the option on your accounts profile page under “My Account” on Our website;
For text message communications, (a) send an email to firstname.lastname@example.org and include the appropriate mobile telephone number(s), (b) send a “STOP” text message to “749488″ or (c) if you are a registered user, deselect the option on your accounts profile page under “My Account” on Our website.
Or do what Tim did—don’t bother ordering from Pizza Hut online, and in fact order your pizza from a competing restaurant until Pizza Hut decides to stop forcing its marketing on online customers.