Netflix Goes Blu-Ray Exclusive
Another nail in the coffin of the format war: top DVD rental service Netflix has announced that they will be going Blu-Ray exclusive.
The company says that the industry has "picked a winner" in the format face-off and will phase out HDDVD by the end of the year.
From Netflix:
"The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition," said Ted Sarandos, chief content officer for Netflix. "We're now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the Blu-ray format and that the price points of high-def DVD players will come down significantly. These factors could well lead to another decade of disc-based movie watching as the consumer's preferred means."Sorry, HDDVD. Things aren't looking too good."From the Netflix perspective, focusing on one format will enable us to create the best experience for subscribers who want high- definition to be an important part of how they enjoy our service."
Friend of the blog, film critic Phil Villarreal of the Arizona Star, got the following email from Netflix:
Dear Phil,You're receiving this email because you have asked to receive high-definition movies in the HD DVD format. As you may have heard, most of the major movie studios have recently decided to release their high-definition movies exclusively in the Blu-ray format. In order to provide the best selection of high-definition titles for our members, we have decided to go exclusively with Blu-ray as well.
While we will continue to make our current selection of HD DVD titles available to you for the next several months, we will not be adding additional HD DVD titles or reordering replacements.
Toward the end of February, HD DVDs in your Saved Queue will automatically be changed to standard definition DVDs. Then toward the end of this year, all HD DVDs in your Queue will be changed to standard definition DVDs. Don't worry, we will contact you before this happens.
You can click here to change your format preferences.
We're sorry for any inconvenience. If you have any questions or need further assistance, please call us at 1 (888) 638-3549.
-The Netflix Team
Netflix, Citing a Clear Signal From the Industry, Will Carry High-Def DVDs Only in Blu-ray Format (Press Release) [Netflix]
The death blow for HD DVD? [PhilmGuy]
(Photo:Marike79)
PREVIOUSLY: Why Don't You Weigh In On The Format War?
This is a test using rich text formatting and html links. It's the generic "company" ad that should appear on all posts with the Company category if they don't have an ad attached to a specific company.
Post a comment
Comments:
First, Warner. Now, Netflix. What's next, Bext Buy dropping HD DVD?
Still, I wanted Blu-ray to win this war anyway... it's probably curtains for the technologically inferior HD DVD format (Blu-ray can go up to 200 GB, HD DVD is only capable up to 51 GB). So much for Universal's Ken Graffeo and his "the war has just begun" BS...
@kelptocratic: rtfa before you flip out. if you would have you would know that they are just not buying anymore hd-dvd's, and all hd-dvd's in your queue are going to be just standard dvds
people are missing the point. you are buying a movie. not a disc. I guess im getting old, because I just dont see the sense in spending all that money for increased pixels. If it was phased in where it was all compatible, and you never noticed the price change, I'd be all for it. But going out and spending money to see the same crap w/ more pixels, i dont get
Ha, so much for the "VHS won the format war because of porn, therefore HD-DVD will win" argument. Not that it matters to me until I have a decent TV in the house.
Of course, this format war would be all for moot if download rentals become the norm, though I doubt that would happen unless the price drops and the industry drops the crazy 24-hour viewing window.
They just aren't going to replenish their stock anymore. Disks get lost/damaged/etc, which means Netflix needs to replace them. They're saying they won't be buying anymore, so you'll still be able to rent them until their stock is depleted.
@Erwos:
You're right. Netflix is picking the winner, but in this case they are cutting their losses because Blu-Ray had won before Netflix made this decision.
@snoop-blog: "all hd-dvd's in your queue are going to be just standard dvds"
And what the hell does that mean? So I can rent them? Or are they referring to those which have yet to be released? The ones they won't restock/don't have/loose? Unclear much?
@Erwos: I concur.
@Erwos: My guess is that the vast majority of consumers wanted no part in a format war and the sooner it was over, the better. Most signs were pointing to Blue Ray as the winner anyway and early adopters were fully aware that their format could very well lose out, right?
@magic8ball: I doubt it. Right now the format war looks like it is going strongly BD's way.
Most people here fret about buying a $25 hd-dvd. Imagine buying $10,000,000 worth of HD content. You want it to make you money over the next 2-5 years at least.
For them having to stock up on two formats knowing that only one will survive was a poor business decision.
Hopefully the service improves on BD-rentals.
@spinachdip: Yes, and HD-DVD was _clearly_ the better format for consumer's rights when it came to DRM. It blows my mind that anyone could be cheering for BR-D's "victory" on this particular blog.
I don't own either, to be clear.
@Erwos: I guess what I'm trying to say is that
a) Netflix shouldn't have been in the format war to begin with and stuck with regular DVDs until the dust settled, and
b) Netflix didn't pick the winner; the winner was already picked. Netflix is the weather vane, not the wind, if you will.
Honestly, I don't know enough about either format to go one way or the other, but I think the cheering isn't so much for one side as it is for the end of the war, which in my mind is more anti-consumerist than either format.
I'm perfectly happy with DVDs and the eventual winner was always going to have to be backwards compatible.
@meneye: i've watched both & i'm not completely blind. there is a discernible difference between the two formats, but it is more noticeable in movies shot in hd (as opposed to "remastered" or "upscaled" titles). after watching a few of these side-by-side, i was hardly impressed.
so my free advice would be to save cash on older dvd titles & prepare to spend $30 on blu-ray for new ones for awhile (we all know how well sony does with price drops).
Glad I still use blockbuster online. I'd cancel with netflix if I had a subscription to it (and I'm "purple"). The marketplace would just as easily have made it difficult to rent hd-dvds because so few are being produced. So when iron man is released on HD-DVD, netflix owners can't rent it. Bad move.
@azntg: That's not speculation, that's fact. That's the way things have always happened. Where've you been?
I'm pissed at Netflix. I resisted their marketing ploys for years but caved last month (2 kids at home makes it difficult to get to the movies) and selected HDDVD as my preference. JUST bought an HDDVD player last frickin' week! Feel like an idiot but the BluRay players were so much more expensive. Bye bye Netflix.
@h0mi: Apparently you fail to grasp that the number of HD and Blu-Ray consumers out there is still just a blip on the radar right now. Iron Man and any other HD or Blu-Ray title will be available in regular DVD format for some time to come. That's the format that most of Netflix's users have.
@privatejoker75: Have fun with your doorstop that can't view any of the hi-def releases 2 years from now ... I personally didn't care which format won and held off buying a player until a clear winner showed up (bought a PS3 on Friday) but at this point buying HD-DVD is nothing more than a waste of money and an extremely ill-advised stunt.
@Erwos:
You are incorrect. Both BD and HD-DVD used the same drm.
By choosing to use drm, ripping disks is an offense punishable under the DMCA. This is NOT consumer friendly.
This is like saying Best Buy is more consumer friendly than Circuit City because they have crappy locks on their stockroom.
Thank goodness for the WallyWorld discount bin. I love older movies and I am cheap. Perfect combination.
I rent from Netflix and also own both HD-DVD and Blu-Ray (PS3). While I'm not thrilled to see HD-DVD on the outs (as far as Netflix goes), I agree entirely with the business decision behind this. The money going into a format that you are fairly sure will soon be gone is just flat out wasted.
My advice to everyone with an HD-DVD player is to sit back, enjoy the rentals while you still can - and then really enjoy the Netflix HD-DVD sale that is sure to happen before the end of the year. I'm confident you'll be able to find a lot of HD-DVD sales before the year is over at many rental and retail companies.
As far as being stuck with a Betamax player - you're still sitting on a player that is fairly decent at upconverting your regular grade DVDs to make them look better than normal. The sales and upconversion abilities are the main reasons I'm not dumping my player in the first eBay auction I can find.
Everyone seems to be skipping over a very big part of this... this isn't about Red or Blue... this means that you will not be able to rent high-definition copies of ANY Paramount or Universal titles from Netflix. No Transformers, no Star Trek, no BSG. Netflix basically just said, "hey you know what, we're not going to stock 20% of movies out there because the other 80% covers most of it."
Why aren't people upset about this more than e-peen debates about which format is better? I don't have a preference but having Netflix shut down HD rentals from two major studios is beyond weird. I think I'm going to actually cut my plan down over this for a while, as a kind of partial boycott.
The only way this would make sense is if they have insider knowledge that those other two studio holdouts are going to switch soon also.
@goodkitty: HD and Blu-Ray discs are probably like 3% of Netflix's stock, so that 20% of the High Def content isn't a sizeable loss. Once HD goes down, the remaining hold outs will switch to Blu-Ray if they know what is financially good for them. For Netflix, Paramount, or Universal to keep putting money into a losing format is financially stupid. Once again, early adopters are getting burned.
@goodkitty:
they will knuckle under soon enough thankfully.
@cindel:
it means that the computer companies can now clearly go where they want to go, to blu-ray. Sony's are already there, Lenovo is ready to go there and the rest will be quick to follow. Blu-ray's capacity is huge for the computer industry. And DVD's where never meant to be used for data storage, which is why writable DVDs are kind of bogus and had so many problems to start with and still are flaky.
Remember kiddies...there would be no 'format war' if it weren't for our 'friends' at Sony.
Do you need any other reason to hate BluRay? OOOO!! It has the more 'MPAA-friendly' DRM!
You're buying the disc, but you don't own the content.
Much like a 2 liter soda. How many of them have you bought in your life? You still have the contents of how many? :)
@snazz:
I don't remember DVDs being $30. I remember them being $15 and VHS was around $10. It was the players that were high. The DVD manufacturers had a minimum price of $300 for a long time.
Sony may be to blame, but the HD-DVD cartel (Toshiba, Microsoft, etc) shares that blame equally.
@Techguy1138: You're correct. They both use the same DRM. However, some research shows that Blu-ray REQUIRES DRM on the disc, whereas the HD-DVD format makes it optional. Also HD-DVD have (so-far) not had any region coding on them which means that if you buy an HD-DVD anywhere, it will play for you at home.
And for everyone cheering a Sony victory... seriously? SERIOUSLY?
As a owner of both formats, I'm not thrilled but I certainly understand their decision. I've started to cut my losses by no longer buying HD-DVDs also. I was hoping to fill the gap with Netflix rentals but, apparently, that's not going to happen.
I just don't understand the persons that tout the HD-DVD as the more "consumer-friendly" folks. Both formats are DRM'd to death. The move by Toshiba and Co. to continue this format war seems particularly unfriendly to consumers.





















As long as they keep adding Watch Now titles, I'm good.