Great Moments In Commercial History: "Al'z Place"
The Stay Free! daily blog was watching the telly and nearly spit out its wheatgrass juice when it noticed an ad for a senior care facility in Brooklyn that has blessed its Alzeimer's ward with a delightful moniker. They call it, "Al'z place." That marketing decisions strikes us as, shall we say, unfortunate. What's the message here? "He forgot his name and so did we so we just call him Al."
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Comments:
@Git Em SteveDave: perhaps, but i dont think you are doing anyone any favors by trivializing an already horrible experience, at least not in the long run.
@boandmichele: In the long run they'll be dead. Can't we just make their remaining years as comfortable and pleasant as we can? I'd rather stay in Al'z Place than Floor 8, or whatever it was called before they changed the name.
@hhole: Well since most if it is in foreclosure, they could just establish a community in Shaker Heights!
@boandmichele: How is it trivializing it? Perhaps the floor was named by someone who donated money? Perhaps they say that so as not make the patients feel they are in a home. Which would you rather hear? Al'z Place, or the Octogenarian Wing of Our Sisters of Perpetual Sin?
There is a Alzheimer's place in NJ that has a simulated Bus Stop by the Nurses station. Because patients sometimes get irate when you tell them they can't leave, they let them wait for the the bus home. The patients usually calm down then, and will wait until they forget they wanted to leave. They also have a mock kitchen, laundry room(the staff provide clean unfolded items in it), nursery, etc... The patients can feel like they are cooking, or doing/folding laundry, or even taking care of kids, usually w/ other patients, so it's very comfortable and not isolated. I think it's taking into account the patients feelings.
lighted exit signs & a sprinkler system? who cares what it's called...beats the hell out of any senior care facility in connecticut.
Today I saw a product for sale that included a donation of $1 to the Alzheimer's Association.
It was a 2GB SD flash memory card.














What was that name again?