Tiger Direct Sales Contest Thinks Pimps Are Funny

It’s really funny to rape women, beat them, force them to have sex with other men for money, and then take all their money. Which is why this internal sales promotion for gadget seller TigerDirect is so awesome! Start by selling a customer a notebook computer, then PIMP it up with all sorts of accessories. In turn, the more you sell, the more you get entered into a raffle to win some PIMP prizes so you can PIMP out your crib with pimpin’ a new computer and a pimp 50″ plasma TV with surround sound and a Logitech Harmony 1000 Universal Pimp Remote Control! The promotional flyer proclaims, “Now you have a controller in one hand and a cup full of Gin & Juice in the other. You got the nice gifts and the greens $$$$$$ in your pocket. Now you’re OFFICIALLY PIMPING!” Pimps are a hilarious American icon of entrepreneurship! PIMP PIMP PIMP! Full promotional flyer and contest rules, inside…

howtogetpimped.jpg
heyeverybody.jpg

Comments

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  1. Abusiveelusive says:

    I see nothing wrong with it.

  2. ohnoes says:

    Hm, considering the “Pimp My Ride” series on MTV, I don’t see the point of this post.

  3. scoopy says:

    You know who likes funny stories… David Putty.

  4. polyeaster says:

    They really overused the term pimp here, the incentive is tacky, but I don’t think they’ve really done anything wrong.

  5. mwdavis says:

    Yuck. Sexism and racist stereotypes . . . yep, must be marketing!

  6. dmolavi says:

    <kramer>I’m not a pimp!!</kramer>

  7. ExtraCelestial says:

    Unprofessional? Heck yes. Offensive? Not so much.

    At least not to women… maybe to pimps

  8. ClayS says:

    If you understand what the word “pimp” really means, the whole thing is offensive. If not, you probably think that referring to women as bitches is OK as well. And the picture of the black guy on the ad is just great as well.

  9. toddiot says:

    The definition of the word is changing, not saying that makes this ok though.

    It’s kind of like the whole “gay” = “stupid” thing… it bugs me, but it’s happening.

  10. Phildawg says:

    I feel like using “a cup full of Gin & Juice” in any company’s promotional flyer, whether internal or not, is COMPLETELY UNPROFESSIONAL!

    The rest of the flyer seems okay to me, but I can’t believe a company flyer would list an alcoholic drink! lol!

  11. emilymarion333 says:

    This might be a stupid marketing thing….but really not that offensive..

  12. Eilonwynn says:

    *groan*…. i’ve heard the term pimp used in the computer hardware circles for YEARS colloquially. This doesn’t faze or bother me at all – it may bother some of the more mainstream of TD’s customers, but I find it funny that AFTER “pimp my ride”, THIS would get people upset. Yes, rape is bad. Beating women is bad. But really. I can’t even imagine a hardware geek referring to himself non-ironically as a pimp.

  13. Geekybiker says:

    I think pimps are funny. At least the over the top movies pimps. Real pimps not so much. Grow a sense of humor.

  14. snazz says:

    @toddiot: was going to say the same thing.

  15. m4ximusprim3 says:

    I think, in keeping with the whole pimp theme, it should be a “spliff point system”.

  16. canerican says:

    Meh. Its tacky, but its not terrible. I have been enjoying some reading on marketing (for a second masters), and this is really bad marketing… but give them a break,

  17. friendlynerd says:

    Slow news day? Time to have a drink and a laugh, guys.

  18. Landru says:

    Flat foot floogie with a floy, floy,

  19. arch05 says:

    @toddiot: If you say ‘gay’ to mean ‘stupid’, then you’re stupid.

  20. smitty1123 says:

    @arch05: that’s gay

  21. DrGirlfriend says:

    Tackalicious.

  22. cookmefud says:

    at least it’s not all BLINGED!! out. I hate that word. bling. I see no mention of it in there whatsoever. I’m happy.

    and pimp was offensive what…15 years ago? it’s so played out nowadays no one cares.

  23. LoveNoelG says:

    It’s sad to see that “pimps” have been so mainstreamed that people don’t think it’s offensive. The comments here are bizarre.

    Pimps enslave women and sell them for sex. LOL so FUNNY! You people know a lot about X-Box and prime rates, but otherwise not so much.

  24. Grrrrrrr, now with two buns made of bacon. says:

    “Real Pimp” = Not funny
    “Movie Pimp” = Funny as hell.

    It’s the movie pimp. The “over the top pimp” character has been fleshing out movies and advertisements for years now. I appreciate the difference, so I don’t find the advertisement offensive either.

    Your mileage may vary.

    Yo, yo, yo, save lots of bling.

  25. balthisar says:

    Remember, this isn’t even real marketing. We’re not supposed to see this. This is promotional/incentive material for employees. Most of it’s usually kind of stupid, given that this is a message for everyone, including the knuckle draggers.

  26. Grrrrrrr, now with two buns made of bacon. says:

    @cookmefud: Sorry, I was writing my response while you were writing yours :P

  27. bohemian says:

    Ugh. Like technology marketing isn’t already geared at guys enough. When does the “Bitches” laptop come out? You know, hot pink with lots of rhinestones all over it and crippled locked down software.

  28. ZekeSulastin says:

    @dwayne_dibbly: This.

  29. cookmefud says:

    @lovenoelg: well, I’d rather pimps enslaved x-boxes and sold them for sex or better prime rates, but hey, take what you can get I guess.

  30. m4ximusprim3 says:

    @cookmefud: At least xboxs don’t spread RROD. Always wear a condom!

  31. shadow735 says:

    what is the point of this to make something stupid a OMG how could they do that, kids can get pimp costumes at halloween and costume shops so why the big “OMG this is terrible news?”

  32. MercuryPDX says:

    Not to defend their decision, but this truly means “Pimp” has become mainstream.

    Also consider that their retail reps would probably respond to this (visuals, language) better than a “dry vanilla” sales initiative.

  33. Leiterfluid says:

    Anyone who thinks pimps aren’t funny needs to watch Dolemite!

  34. 92BuickLeSabre says:

    What is also not funny is blurring an old SNL sketch (Hans and Frans are here to pump…you up) with over-the-top-movie-pimp humor in your “wacky old person” internal motivational schemes.

    This has Michael Gary Scott written all over it.

  35. jerros says:

    We have thousands of words in the english language which could mean one thing or another depending on the context of the statement it was written in.

    Over the past few years the word “Pimp” has taken on another meaning thanks to shows like “Pimp my Ride”, and that meaning is to “improve apon”. When someone on MTV pimps your ride they aren’t taking your car out to the back lot to rape it, beat it up then force it to have sex for money. No they are taking it out back to improve on it’s looks and functionality. It’ll get a new paint job, a sound system etc.

    The context of the ad makes it clear that they intend to improve your order.

    If you’d like to complain that the word “Pimp” should not have an alternate meaning then I’d suggest lobbying MTV and other networks that carry the “Pimp my XXXX” shows and complain.

    But for now it’s a pop culture refrence, and honestly hasn’t crossed any lines as far as I’m concerned.

  36. smitty1123 says:

    @shadow735: Kids getting pimp costumes for Halloween isn’t anything new:
    [retrocrush.buzznet.com]

  37. Lyrai says:

    I find this promotion hilariously stupid. Not offensive.

  38. ClayS says:

    @jerros:

    Oh ok, so the photograph in the ad is one of their sales reps?

  39. dantsea says:

    It’s a sad, sad day when you can’t even count on Consumerist blog post comments to have an overdose of Internet Sanctimony.

  40. gniterobot says:

    Good to see the leads I have sent in from time to time take a backseat to hard hitting articles like this…

    //sour grapes

  41. roche says:

    Please don’t tell me The Consumerist is joining the don’t offend anyone politically correct bandwagon.

  42. rdm24 says:

    I also think this ad is really tasteless.

  43. ohnoes says:

    See, I don’t understand is Consumerist considers this so offensive. Not only does “pimp” have an unfortunately colloquial use nowadays, but editors of Consumerist, in their “Meet your Editors” PSA, used a photographer who covers events that arguably exploit women, like “Rated X” parties and the “Cum on My Tatoo 3″ launch party. Or are pimps automatically abusive and porn stars automatically empowered?

    In case you don’t recall what I’m talking about, here’s the link:

    [consumerist.com]

    Perhaps I’m just making too much out of this. Or perhaps I’m not alone.

  44. oneswellfoop says:

    You’ve got to be F’ing kidding me. Of course it’s tasteless, but really…getting pissed off about the whole pimp thing? You must not have seen this show called “pimp my ride” or even poked your head out from under a rock for the last ten years.
    If you’re going to go all over-sensitive about something stupid like then then I’ll let you cry in your room alone about the outside world. I withdraw my support. Whine to someone else.

  45. evslin says:

    Worthless yes, offensive no.

    Unless I get some free purple drank to go with my Sony Dizzesktop.. now that’s pimpin, yall.

  46. TheUncleBob says:

    I wonder if anyone would get so offended over someone using pirates or vikings in marketing?

    Should be boycott Hagar the Horrible now?

  47. shadow735 says:

    @smitty1123: I know that, that was my whole point

  48. EmperorOfCanada says:

    @JERROS
    I agree

    *NOEL
    You lose at life.

  49. ClayS says:

    @rdm24:

    That’s only because you think pimps are criminals. If you see them as folk heroes, then it’s all good, dawg.

  50. techknight says:

    Not to defend Tiger Direct, but I have to agree with TheUncleBob.

    The promotion is tacky, but ultimately a pimp is different from an actual pimp in the same way that pirates are heavily romanticized.

  51. carterbeauford says:

    grow a backbone if this offends you. unprofessional, yes, fkn hilarious, yes.

  52. Gotta meet that post quota somehow!

    @TheUncleBob: exactly.

  53. Hrm: If you’re feelin like a PIMP, go on brush your shoulder off, Ladies are PIMPs too, go on brush your shoulder off.

    Meanwhile, MTV will PIMP your ride.

    You can [www.pimp-my-profile.com] . You can also [www.pimpmyspace.org] .

    You can find your Inner Pimp with j.holiday [www.youtube.com] . You can Pimp like Twista. [www.youtube.com]

    If you’re in Oregon, right now you can [www.pimpmysnowman.com] .

    If you’re browsing on a Mac, you can [pimpmysafari.com] .

    BFD. Language is liquid. It changes. While once pimp was about brokering sex acts, it’s now about making things tacky, in only the way that excess cash and zero taste can. Grow up and move on.

    Clearly someone needs some gin and juice.

  54. waldy says:

    I agree that the definition of “pimp” has changed. Some of it is generational. I’m a teacher, and used to have minor heart attacks when my students used the word. I’ve since come to understand that for them, it has nothing to do with prostitution, racism, etc. It simply means either to fancy something up, or a well-dressed and rich man who’s a bit of a character–what once would have been known as a dandy.

    Not to say that kids should be using words without understanding their meaning. Sometimes I say, “This word has a history and context you know nothing about and need to understand how people will respond if you use it out in the world beyond this school.” Same conversation when they use the n-word, which they also don’t think is insulting–to them, it’s a friendly way to tease a buddy.

  55. MisterE says:

    Silly White boy. Grandmaster T is addressing the Negroes. This wasn’t meant for whites.

  56. ClayS says:

    @waldy:

    Good post. And all that is fine, just as long as the kids understand that if they use those words at the wrong place and time, they might get a serious spanking from someone that doesn’t watch MTV.

  57. LTS! says:

    Are…. you…. kidding…. me????

    You have a problem with this? Really? Of all the things in the world you could have a problem with today THIS what it? THIS?!?!

    Because ALL pimps look like that. The cliche purple suit, feather in the hat, cubic zirconia rings and assorted gold plated accessories.

    Even real pimps might be offended by your statements, not all of them are as bad as you are claiming. Perhaps you should check your stereotype at the door Ben. How many pimps do you know? Is your opinion based on the news reports of pimps who have committed these crimes? Do you think that the news would run a “feel good special” on a pimp who wasn’t sleazy? After all, isn’t journalism all about the emotion centers of people? We can’t glorify the profession of being a pimp. There would be moral outrage. However, showing just how horribly they CAN be works. By your incredible deductive reasoning I should believe that all female teachers are pedophiles because I keep reading about them having sex with their students.

    If you don’t know, then check your stereotyping at the door and move on.

  58. sauceistheboss says:

    “Pimp” is now in the public domain.

  59. HeatherNumber1 says:

    Huh. Never thought I’d find so much pimp defending. Where are these people when a hooker turns up dead?

  60. sncreducer says:

    Everybody talking about “Pimp My Ride” makes this ad *not* offensive needs to take a long look at that picture of a black man, wearing purple velvet and leopard skin, with a giant chunk of bling on his fingers, and STFU.

  61. sncreducer says:

    …about how “Pimp My Ride”…

  62. GothamGal says:

    The mentality of saying that children dress up as pimps or people use the word pimp makes it OK is really stupid. Just because other people do it, does not mean that you follow the leader.

    I wonder if the female employees felt empowered that they too could be pimps.

  63. dlmccaslin says:

    @ClayS: “If you understand what the word “pimp” really means, the whole thing is offensive. If not, you probably think that referring to women as bitches is OK as well.”

    Only my daughter…

  64. rdldr1 says:

    Its all about context. Tigerdirect uses “pimp” as an expression. By pimp, they mean “to make more glamorous or extravagant.”

    Anyways, REAL pimps dont dress like that – only wanna-be, joking ones do.

  65. KogeLiz says:

    this is embarrassing.

  66. CurbRunner says:

    Given their marketing scheme here, my guess is that Tigerdirect’s marketing guys would have no problem when their 15 year old daughters come home some evening in a pimpmobile and announce that they’ve found a great job and will now be packing up their stuff into that pimpmoblie and movin’ on out.

  67. jjason82 says:

    Honestly, I think you guys are either a) overreacting or b) living in the past. Being a pimp is “cool” now. Go to any Halloween party and I guarantee you’ll see at least one or two people dressed as pimps. Go to any party supply store and I promise you can find a pimp costume. It isn’t associated with rape and domestic abuse anymore. Nowadays its associated with someone who is cool, has lots of money, lots of women, and lots of street cred.

  68. sncreducer says:

    I think I understand now … when obnoxious white hipsters and their kids adopt offensive cultural stereotypes as Halloween costumes, they’re no longer offensive!

    Thanks for pointing that out!

  69. D-Bo says:

    I don’t think it’s offensive it’s super corny though… Why not have the director of sales make a rap about the super complicated (and therefore needing a spreadsheet graphic to explain) spiff structure.

  70. @ohnoes: I’m inclined to agree.

  71. sly100100 says:

    I am a woman and I worked with domestic violence organizations and I am a geek. With that said I don’t find this offensive, stupid for using the alcohol idea, but really the word “pimp” as others have said doesn’t always refer to prostitutes and violence.
    This article really isn’t news and frankly is a waste of space on this site.

  72. omyard says:

    @HeatherNumber1: Looking for Ben Affleck.

  73. PølάrβǽЯ says:

    Sorry Ben, but people have been using the phrase “pimped out” to infer something has all the options and extras for about a decade now. I don’t see you ragging on MTV for “Pimp My Ride.” If you can pimp out a car, you can pimp out a computer.

  74. matt says:

    “This is a laptop, so they’ll need a docking station”

    Um…what?

  75. donTHEd says:

    Not offensive…But mighty lame. An outfit like that is only available at Party City or some costume shop. It probably would have been funny in 1982 or so.

  76. KogeLiz says:

    You know what’s more offensive?
    The GAWKER art ads that have images of underage looking girls with panties showing.

  77. erica.blog says:

    @lovenoelg: Hear hear.

  78. goodkitty says:

    I haven’t ever associated “pimp” with anything other than someone who is dumb and trying to get ahead on nothing but flash and ego. I guess I’m lucky that way.

    I think Tiger Direct’s regular advertising (*only $100 more than NewEgg after $150 mail-in-rebate that we automatically deny) is more insulting than this.

    The ad reminds me of those really old pyramid scheme things in magazines where you can win a $10,000 gaming setup or something if you just solve five (increasingly difficult) puzzles and send in money with each. I guess people never learn as they get older.

    Actually wait, it reminds me instead of Jersey camera sites where you call in for a riduculously low price on a camera, then you get told you have to pay hundreds more for a lens, power adapter, memory card, and so on, then you have to pay again if you want it shipped to you. Oh that’s right, we’re talking about Tiger Direct… the only company with such a low opinion of their clientele they thought CompUSA was a good blend for their business.

  79. elislider says:

    sounds exactly like the compusa spiff schemes. same old, same old

  80. dapuddle says:

    If all we are worrying about is terms like PIMP, we are doing all right.

  81. deserthiker says:

    Why don’t you chill out, bitch? It’s a great ad!

    But do you know what’s really offensive? The University of Notre Dame has taken to offending Irish Americans by having a mascot that actually looks like a leprechaun with his dukes up!! What an incredible racial stereotype! And they call themselves the FIGHTING Irish! OMG! I am so offended. Now, just because I have red hair people will try to steal my crock of gold. Damn them!

  82. SexCpotatoes says:

    Randal Graves: Since when did porch monkey become a racial slur?
    Dante Hicks: When ignorant racists started saying it a hundred years ago!
    Randal Graves: Oh, bullshit! My grandmother used to call me a porch monkey all the time when I was a kid because I’d sit on the porch and stare at my neighbors!
    Dante Hicks: Despite the fact that your grandmother used it as a term of endearment for you, it’s still a racial slur! It’d be like your grandmother calling you a little kike!
    Randal Graves: Oh, it is not. My grandmother had the utmost respect for the Jewish community. When I was a kid she told me to always treat the Jewish kids well, or they’d put the sheeny curse on me.
    Dante Hicks: What the fuck, man?
    Randal Graves: What?
    Dante Hicks: Sheeny’s a racial slur, too!
    Randal Graves: Oh, it is not.
    Dante Hicks: Yes, it is!
    Randal Graves: She never called any Jews ‘sheeny’, she just used to say sheeny curse a lot. It was cute!
    Dante Hicks: It wasn’t cute! It was racist!
    Randal Graves: I disagree, man, she was just an old timer, that’s the way people talked back then! It didn’t mean they were racist… but my grandmother did refer to a broken beer bottle once as a nigger knife… you know, come to think of it, my grandmother was kind of a racist.
    Dante Hicks: You think?
    Randal Graves: Well, I still don’t think porch monkey should be considered a racial term. I’ve always used it to describe lazy people, not lazy black people! I think if we really tried, we could re-claim porch monkey, and save it.
    Dante Hicks: It can’t be saved, Randal! The sole purpose of its creation, the only reason it exists in the first place, it to disparage an entire race! And even if it could be saved, you can’t save it because you’re not black!
    Randal Graves: Well listen to you! Telling me I can’t do something because of the color of my skin! You’re the racist! I’m taking it back, you watch!
    [customers enter]
    Randal Graves: Hey, what can I get for you, you little porch monkey?… Its cool, I’m taking it back.

  83. rbb says:

    @deserthiker: “crock of gold?” I thought it was Lucky Charms – they’re magically delicious…

  84. darkened says:

    @SexCpotatoes: Well Played

  85. @SexCpotatoes: Very nice; very true; very relevant. Yay!

    @jjason82: Thank you for being the perfect example of the kind of moron I’m about to eviscerate below. It’s always nice to have a model on hand.

    @lovenoelg: Pretty close to what I was thinking. So frightening levels of ignorance combined with equally scary levels of mercenary tastelessness equals a harmless joke, now, does it? NO. IT EQUALS A LOT OF IGNORANCE AND TASTELESSNESS. Just because some shock-jock advertiser has figured out how to manipulate your emotions so that all you notice is the pleasant zing! of stimulation doesn’t mean that words lose their meaning, decades of abuse suddenly go away, or the horrors of society’s warzones just move aside so you can be a prick without having to feel like one.

    The people who print things like this “ad” are vile shitheads, but you people defending it because its rock-bottom tastelessness doesn’t offend you enough personally are worse, IMO. Thank goodness you’re the only person on the planet, or you might have to pay for that attitude someday, eh?

    Oh, and thank you to the editors for pointing out a gross, grievous act of insensitive near-obscenity by this money-hungry corporation — that’s exactly what this site is here for, and I’m glad to see it’s still your focus even though so many of your commenters just want you to shut up and let them laugh it off. Maybe you should start an alternate site for them — the sheepherder.com maybe.

  86. @waldy: Wow, you’re a teacher? How about *educating* them a little? I bet they stop thinking “pimp” and “nigger” are so funny after a good healthy dose of American history or urban sociology…

  87. One more thing: I want to stand corrected a bit concerning the content of the comments here overall. The true idiots are actually relatively few in number, which I didn’t realize until I went back to flag the worst of ‘em. It’s just that the voices of sanity are also fairly few. Sorry ’bout that.

  88. KogeLiz says:

    @Mary Marsala with Fries: your life must be very exciting and relaxing!

  89. Saboth says:

    Pimps are in fact…funny.

  90. VorgSS says:

    The glorificationof pimps and thugs makes me sick. These are monsters doesn’t anyone else see that?

  91. floydianslip6 says:

    That print “ad” reads like the script to Pimp My Ride. Oh wait I think I get it… WE’RE the ones being raped and sold for sex [read:sold shit we could get cheaper elsewhere or don't need at all].

    Actually, they kinda are pimping their employees… they get on the phone, say all the things we want to hear. We pay the big bucks, the majority of it goes to their boss and they get tossed $25 for every 5 points.

  92. laker says:

    Can I just point out that “pimping out” has nothing to do with the profession and far more to do with the choice of clothing. As many have mentioned here, maybe a PIMP will be offended, but why should we? The concept is pretty stupid here, but the idea of pimping something out has to do with the extravagance of PIMP-wear. The clothing they wear and wore back in the day was always overly flamboyant… just way too much and trying too hard (and also VERY out there). Thus the term today… when you pimp something out, you’re taking it to the extreme of fanciness/flamboyance/expense. It’s over-done basically… Anyway, I’m surprised though that TD sends inter-office memos like this. That’s pretty sh**ty company policy they’ve got going on there.

  93. rmz says:

    ITT a bunch of people get whiny and hypersensitive about a pop-culture rebranding of the word “pimp.”

    Get over it. The document isn’t condoning the rape of women, the only thing it’s referencing is (as someone said earlier) making things as tacky as possible in the cheesiest way possible.

  94. ancientsociety says:

    @Mary Marsala with Fries: Sure, the flyer is unprofessional and tasteless. But the only way WORDS can be offensive to someone is if that person LETS those words have power over them. It also has a lot to do with context.

    Thank god we live in the USA and have a little thing called FREEDOM OF SPEECH. Well, at least until you PC grammar-fascists get into power, eh?

  95. Project Thanatos says:

    Sounds pretty pimp to me.

  96. MYarms says:

    Who cares? Everything else everywhere gets “pimped out” so why should this all of a sudden be a problem? Pimping everything is cool now, heck I even saw 5 year old kids dressed up as pimps on Halloween last year.

  97. picshereplz says:

    I’m glad that some people’s lives are so easy and carefree that they need to focus in on stupid things like this to get riled up over.

  98. Covert7 says:

    This internal ad is goofy and a bit stupid. Offensive though? Please….

    Stop generating righteously indignant articles Consumerist. You can do much better than this.

  99. Echodork says:

    Pimps ARE funny.

  100. @KogeLiz: Madness.

  101. Pop Socket says:

    @deserthiker: The team should be really named The Drunken Micks. Isn’t that the same stereotype?

  102. ambitious says:

    Idiotic and, yes, offensive. As someone who’s worked with former sex workers who’ve suffered incredible amounts of abuse from pimps I find the very idea that people are fine with them being known as mere figures of comedy or having their title’s used as markers of esteem just ridiculous. And problematic. If you think the glamorization of pimps in pop culture has no relationship to actual pimps then you have shit for brains. And if you think that pimps are still somehow funny then . . . well, sir or madam, I’ll let you get back to your Dane Cook DVD or Blue Collar Comedy TV special or whatever it is that herbs with no taste think is funny these days.

    I know the person that came up with both the idea and title of ‘Pimp My Ride’ and even he thinks the meaning shift is not for the best.

  103. Negative says:

    Ahhhhh! Skeet skeet skeet skeet skeet!

  104. meeroom says:

    Dear God, is there nothing that won’t offend people’s delicate sensibilities anymore?

  105. Witera33it says:

    I find the meaning shift of “bitch” from alpha female to subservient unpleasentness just as upsetting. I was much more fond of “gay” meaning happy and frivolous rather than stupid and lame. And “hot” means “cool” and so on and so forth. Language is fluid, it is a representation of the mentality and culture of the place that we live. If ANYONE wants to control language, please move to France where they have a government commitee that keeps words from entering their precious pristine language. Or perhaps we would American use of language to improve? Doing so would require alot of people to read alot more, and keeping the Oxford dictionary from allowing words like “meh” to become legitimate.

    Is this too much work for you? Yes?

    Quit bitching.

  106. Tonguetied says:

    So if I said “That ad is so gay.” that would be wrong?

  107. FessLove says:

    I love how, no matter what the story, people always come back acting like theyre a evil company. Face it people, all companies are in business to make money. I have been very dissapointed with the consumerist lately. Now its all dumb stories, and no relevant articles anymore.

  108. lonnypaul says:

    TigerDirect is a company proud to have a widely diverse workforce across the country. We do not support violence against women, or anyone for that mattter. The iternal promotion to ‘Pimp Your Order’ should be viewed with no more scrutiny than the wildly successful MTV show ‘Pimp My Ride,’ or even ‘Pimp My Crib’ merchandise found online. In fact, doing a google search for “Pimp My” returns a plethora of different websites, promotions and campaigns utilizing this same ‘Pimp My…” language: ‘Pimp My Profile,’ ‘Pimp MySpace,’ ‘Pimp My Safari,” and even ‘Pimp My Sims.’

    The program was intended to as a motivator for salespeople and the individual shown within the promotional materials is one of our own call center coaches and we have not received any complaints from our sales team.

    TigerDirect strives to provide quality service every day and while we would never expect copyrighted confidential internal communications to appear online, we apologize to anyone who may have been offended by our choice of words. Our intent is not to offend anyone. Maybe bring a smile to their day.

    Lonny Paul
    TigerDirect.com

  109. The Porkchop Express says:

    @ambitious: then why did he name it that??

    “hey I hate the word nugget, you wanna watch my show…nugget world?”

    This is really nothing to get worked up about people, just a word that doesn’t even mean what it once did anymore. shill out.

  110. The Porkchop Express says:

    @Lo-Pan: duh, chill out. Shill out is what was above me.

  111. ambitious says:

    @Witera33it: Oh my god. You’re so right. If you ever discuss anything ever it means you’re trying to control it for everyone of all time. Ever. With laws. Who the fuck said anything about legislating language shift? And yes, I’m well aware of the fluidity of language and that it’s a representation of the mentality and culture of the place that we live. Which is precisley what I said. And why I find this new ‘pimp’-ation silly.

    @Lo-Pan: For money. Because he knew idiots would find it “fresh”, tune in and he would be congratulated for bringing in ad dollars.

    For Pete’s sake, does discussing something really make one un-chill?

    @lonnypaul: I think you got a lot of smiles. Trust me.

  112. ProjectGSX says:

    Talk about over reacting. Oh noes, they said pimp. Welcome to todays popular culture folks. To “pimp” something means to accessorize it.

  113. Witera33it says:

    I was having a discussion. I was making a point about people who are offended by this sillyness. It’s silly to get upset about some slang in an INTERNAL memo about a promotion. It’s silly to get upset about the transition of meaning in language. It’s certainly silly to legislate language. I was suggesting that perhaps those who take issue with words do something other than simply insist that others be offended as well. Hence the suggestion of moving somewhere where language is policed.

    BTW This “pimping” isn’t new. It’s been around for a while now. At least 4 years of popular culture.

  114. BrockBrockman says:

    Lame post. The Wal-Mart Nazi T-Shirt story isn’t getting to the Consumerist’s head, is it? Stifling Nazi symbols is one thing, stifling tigerdirect’s bad choice in advertisement is quite another.

  115. LTS! says:

    Pimp – the person who says where I will go, what I will do, how much I will get paid, and then abuses me for their own pleasure.

    Shit.. sounds like where I work.

    For those who are upset about what pimp “stands for” get real. I’m only being slightly facetious with the above statement.

    Look, the level of society that supports pimping isn’t exactly the model we’d all strive to adhere to. Think about what would happen if prostitution were legalized? Whores would have major medical, 401ks, and vacation benefits. Pimps would be middle managers at Whores ‘R Us who set forth the payment structure that people who walk into their stores will pay.

    Legalizing prostitution is the only way to combat the horrible pimps of the world.

  116. SkimLatte says:

    Wow, way to age yourself Consumerist editors.

    Of course the whole “pimp my [material object]” is a little circa 2006, but why would they actually spend time making an internal memo for their likely middle aged employees conform to the latest trends?

  117. mrspoz75 says:

    This ad is bad. And I don’t like “Pimp My Ride,” either. It’s not funny when you have fourth grade boys coming in your classroom calling each other pimps, and they don’t even know what the words mean. I had a Spanish lesson where the students had to draw various items and label what the item was, color them, and label them with the Spanish word color. I had a 9 year old boy draw a pimp in a pink suit for the color pink. Funny? Not really, just a sad commentary on his home life AND our society.