Last night’s commercials were a tame batch of disappointment. Everybody wanted cutesy animals—squirrels, horses, ponies, pigeons, crickets, dogs, lions, and lizards—to endorse their products. After the jump, the four spots that caught our eye.
We appreciated two spots for Doritos and Fed Ex that featured oversized animals overcoming expectations. Doritos’ slapstick ad played off the old truth that mice love cheese with a scene that we would love to see played out at Disney.
Fed Ex did a commendable job using pigeons, but even though it was clever, it only reminded us of their own bird brained failures.
Coke’s spot with former Senate Majority Leader Bill Frist and James Carville was the most honest ad of the night thanks to its crisp, refreshing message: members of the government are shameless whores who gladly sell out to the highest bidder. It’s true. Everyone likes to rail against the incestuous ethics-free cesspool that is Washington politics, and here it is, proudly on display for the Super Bowl. This is the saddest political ad since Bob Dole endorsed Viagra.
Most disappointing spot of the night goes to the Office of National Drug Control Policy. These are the people who gave us our brain on drugs. Our tax dollars should churn out high-powered visuals, not low-budget documentary-knock-offs. We could barely hear the skeezy drug dealer mutter the key line: kids steal drugs from their parents.Do people ever get ideas from ONDCP commercials? We didn’t realize kids could get high and save money just by raiding their parents’ medicine cabinet. Thanks for the tip, federal government!
What did you think of the ads? Tell us in the comments.
Watch All the Super Bowl Spots [Ad Age]




Do people ever get ideas from ONDCP commercials? We didn’t realize kids could get high and save money just by raiding their parents’ medicine cabinet. Thanks for the tip, federal government!





Worst ad was chick dancing with lizards to Thriller. It was less than thrilling to watch.
Personally I thought the ONDCP ad was a very good one. Any kid in america already knows they can get high by raiding the medicine cabinet, I doubt this ad gave them any ideas, hopefully it did at least get parents to think. Prescription drugs are so easy for kids to get and HIGHLY addictive. If you have seen someone under the spell of oxy you know how scary some of these drugs are.
I’d much rather see them spend my tax dollars to run a more truthful add like this during the super bowl, then have to watch another one of those “my friend got high and accidently shot me in the face” anti marijuana psa’s.
@randalotto: You are correct, sir.
@everyone going on about the salesgenie.com ads:
The one last year was worse, but they’re cheap and profitable. I guess it helps when your company’s goal is to have the worst Super Bowl ad two years running: [www.stltoday.com]
What a wholesome Super Bowl all around! Made me feel like it was 1955 again, even though I wasn’t born till 1986 hmm… TOM PETTY kicked azz!
Racist Pandas, hearts jumping out of women’s chests, creepy babies, Go Daddy frat boys pimping out Danica….
This was the worst group of Super Bowl commercials I have seen…
I was waiting for Frist to take Carville down to his basement for a little bipartisan cat-killin’.
pepsi max had the funniest commercial of all. the one with everybody being asleep, then waking up. it was rather lulzy. i also thought the e*trade ones were all very well done.
i think the chinese and indian ones by salesgenie.com were very effective, cause they are getting more press than any other commercial.
The best commercial was the CocaCola ad with the parade balloons.
I have to agree about the ONDCP commercial. As soon as it was over,
I looked to my roommate and said “So, the government just told millions
of kids that they can score drugs from their parents’ medicine
cabinets.” Not just ineffective. Irresponsible.
the pepsi nod one got me going sunday
The drug commercial was not lame. It was short and to the POINT!
That idiot who runs Sales Genie has said that the panda commercial won’t run again, except it will live on forever on You Tube.
The heart that burst out of the girl’s chest was really stupid, it reminded me of the alien popping out of the chest in “Alien”.
Mr. Peanut was just dumb.
The ad with the bumper in bed was terrific, except that I can’t remember who the ad was for, except when it gets brought up in print, like some posters did earlier. it’s Audi, but if you don’t remember who it’s for, then the ad has failed to do its job!
@lg007:
The drug ad wasn’t short & it was a waste of money, as all ONDCP ads are!
No parent is going to lock up their drugs at home!
I hate NASCAR & the repeated ads for it made me hate it more!