sick

Wow

good marketing.. but c'mon seriously... Hopefully this store manager gets a slap on the wrist. Because there's good and bad marketing. This would be BAD Marketing...

Plus anyways, they don't really even profit on those dvd's so what are they really trying to do?

This is not uncommon for DVD retailers at all, when I was with Hastings, a regional DVD/Music chain we would have e-mails waiting for us from our corp offices within hours of a actor/musician/author passing on. Anytime this happened we where instructed to do an endcap/display in a highly visable area. While I am not wild about the practice, and said so while I was working at the corp office I can tell you that part of the reason retailers do this is to cut down on staff frustration. Every time someone would die within minutes we would have customers wanting anything by that author/musician/actor, and they would be upset if they could not find it instantly. Kind of a no win situation for retailers. Upset customers if you don't have a display because they can't find something by the person in question, and upset customers if you do.

Awe man, thats just weird.

Wow, I didn't think BB could get any lower. They just did.

Could this just be a tribute? A store manager paying respect by bringing attention to Ledger's best works? I hate Best Buy along with the rest of you, but would have it been less tacky by giving a discount?

I am no longer shocked by anything Best Buy does.

Better to do things behind the scenes to be ready for any 'customer rush', like making sure you have plenty of things in stock, keeping employees informed of titles to suggest to people who ask. Openly promoting DVDs "remember a great actor" ... by renting his DVDs, comes across amateurish and disrespectful. Like Best Buy needs any more negative press. Is there a more hated electronics retailer?

@Coder4Life: Good? In no way is this good. The guy died yesterday and cause of death hasnt even been made public as far as I know. A whole lot of speculation. If he died of some crazy drug overdose or killed himself should be honor him?

This is just bad taste. Let the man be buried before you start using his name to drive you gross margin.

People are going to look for his movies regardless, there is no need to make a sign because unless they dont know their ABC's they should be able to find them all by themselves.

Im not a spiritual person but even I find this terrible.

Remember him with your dollars.
This just screams opportunistic, shameless greed.

Nothing like capitalizing on the death of a human...

um, i was working at Borders when Elliott Smith died...the next day i made a little endcap tribute to him with (gasp) cds for people to BUY.

ever think that this might be a fan wanting to pay tribute? you people are too cynical.

Best Buy really is a slime bag...

I don't know. Maybe it's my retail background, but I'm really thinking this is less "slime bag" and "crass" and more "please stop asking me where the hell the Heath Ledger movies are."

Seriously...that sign totally screams "made on the back office computer."

@renegadebarista: You'd think it would help to have people who are know movies working in the movie section, but maybe I'm just crazy.

Glad Dark Knight is finished filming. It would suck to have to postpone that film. Is Heath Ledger considered a great actor or something?

why shouldn't they? people are probably wanting to see his stuff and don't know where to look or all the titles he was in. Put them all in one place and blammo! Sold out!

Why is this bad? He's known for being an actor, his legacy will be his movies. Are they supposed to give them away?

I think what's a little crass is the sign. The idea of pulling a bunch of movies and putting them in a prominent area makes sense - there's a really good chance people will be out, wanting to buy those movies (I know of some coworkers who are having a little movie night tribute this weekend).

we did this at booksamillion when kurt vonnegut died, put all his books out on an endcap. just easier for the associates to point out than the shelf they usually are on

@lookatmissohio: Maybe I'm naive, but I agree with you. It could be like leaving flowers, just something someone wanted to do. Someone above mentioned they don't even make much money on those DVDs, so maybe it is more memorializing than money-grubbing. This website makes people so paranoid.

It goes both ways (and yes, it is too soon for you to turn "going both ways" into a joke about Brokeback Mountain). It's a disturbing marketing practice, but when I worked at Target, whenever someone died, people would rush in and buy anything and everything they were involved with as if no more copies of that were ever going to be made. We didn't rush out and set up displays. But I can see this being easier than a million customers asking where a certain CD or movie is. But, knowing Best Buy, they probably did this to cash in on the guy's death, not make the lives of their employees and customers easier.

For Best Buy? What took them so long.

Everyone else... too soon. :)

@lookatmissohio: Some people leave flowers. Some people write poems. Others leave sloppily made Microsoft Word printouts urging people to buy DVDs.

I guess we all grieve differently.

Hate to defend Best Buy, but a lot of customers very likely walked into the store today specifically looking for Joker's movies, so while this does scream, 'Impulse buy!', this is actually making things more convenient for some people who were gonna buy these DVD's anyways.

American, what a country!

@spinachdip:
Most of these stores, Hastings, Borders, etc do have staff trained in Movies, Music, Books, but they are usually trained in one area and if it is a more obscure author/musician/actor it is not always possible for every associate to know every title in every genre. Add to that crossover titles where a author dies and their are movies based on a title, but not titled the same as the book and you complicate things even further. Plus there is always that group of customers who walk up to someone in the book dept and ask a movie question and expect an answer instantly. For the love of God not everything a retailer does is some sort of evil plot to be unethical, or slimey, or to screw you. Sometimes a display is just a display.

I want to add another point. because I think that the Best Buy hate doesn't apply to this. I was still at Hastings in 2001 when Douglas Adams passed. I was managing the video dept, but before anything came out from our corp. offices I had a display of Douglas Adams books, and videos up with a blurb on what his writings and work ment to me. I didn't do it to neccessarily boost sales, but to tell people how much Douglas Adams work ment to me. Like I said above not everything a big national retailer does is evil or slimey. Would any of you be upset if your neighborhood video store did this?

@Bay State Darren: OH... scratch that then... I was thinking Best Buy had some kind of "Buy Three Heath Movies, GET ONE FREE!" deal.

Shame on me for automatically assuming Best Buy was going for dollar$, instead of just being servicey. :)

i'm ok with this.

say he's your favorite actor. what are you going to do?

buy his movies to watch and keep as a, idk, keepsake or something.

if heath ledger was my favorite actor(he's not) and i went into best buy to buy his stuff i would be happy that they are all together on one table.

sure it's marketing but everything a store DOES is marketing.

a. he died. b. complaining about best buy grouping his movies together isn't going to bring him back.

I understand the idea of grouping the items for those who decide to become a fan of someone once they die. I thin kwhat bothers me about this particular instance is that it looks really hastily done and kind of crass. If an endcap had just been filled with his movies or something, then fine. But that little sign is in bad taste. Could have been done in a more discreet fashion, I think.

Is it any worse than HSN's "Martin Luther King, Jr Clearance Sale"
or an L.A. area mattress store "I Have a Dream" sale?

@renegadebarista: some Best Buy manager could do this in good faith. But my problems are:
a) Heath Ledger is hardly "obscure" - I mean, he's done Brokeback, A Knight's Tale, 10 Things I Hate About You, The Patriot - there, I just named 4 mainstream/well publicized movies without even IMDbing and I'm not a Ledger fan or a cinephile by any means.

b) Sure, it's impossible even for a cinephile to know every movie ever made - would it be nuts for the DVD section staff to have a printout of Ledger films available on DVD? Of course, this would require BB's floor staff to actually spend time helping customers, but we can all dream, right?

c) Seriously, that's some ugly ass sign. I don't think I'd have as much issue with it if they'd left out "A REMEMBER A GREAT ACTOR THROUGH HIS GREAT PERFORMANCES" (WHY DO THEY HAVE TO SHOUT???!!!?!?!) - that's just really tacky. At the very least, they could've had a simple sign saying "Movies starring Heath Ledger" or some shit. There's a reason why corporate spends millions of dollars standardizing their CI - it's exactly so some lowly store manager doesn't print out some sloppy signange on the office laser printer.

d) "or the love of God not everything a retailer does is some sort of evil plot to be unethical, or slimey, or to screw you."

Mmmmm! That's a tasty strawman pie you baked up!

@dapuddle: That's actually a nationality.

thats really horrible, Like, seriously, insanely, disgustingly horrible. I mean come on, The guy hasnt even been dead a week, They are obviously taking advantage of the recent news frenzy about his death.

But im not surprised at all that best buy would do something like this, Im surprised they arent selling the same brand of sleeping pills he took, clothes he was wearing, and car he drove right next to this display.... Horrible

you guys who say it is in bad taste are crazy. People would by the movies anyway and the sign is respectful. How are fans supposed to honor him? Would you rather people didnt see his films?

@renegadebarista: I was going to say the same thing.

/also worked at Hastings coincidently
//for five years

I worked in retail music/video store for about 4 years - this is nothing compared to the rushed together, reissued Greatest Hits CDs that would sometimes arrive within DAYS of a musician dying. Some manager printing up a sign is one thing - a whole record company putting a new album together to cash in is something else.

And I second the fact, that while printing a sign like that is a little crass - interest in dead actors/musicians skyrockets, and you can bet that stores will all be ordering much bigger quantities of Ledger's work and movie studios will be looking at reissuing discs and getting any more obscure films he was in back on the market.

@Frostberg: How are fans supposed to honor him? Would you rather people didnt see his films?

I have a feeling Heath Ledger's fans have seen his movies.

Look, I understand that nothing raises an artist's profile like death, and I don't have an issue with businesses benefitting from that. That doesn't make the sign any less tacky, though.

cool, I own all three of those. :)

Grrr...

Well, regardless of whether you might think something like this is rather tasteless, the fact is these displays exist for one reason, consumer demand.
I can guarantee that every Best Buy employee in the nation had to hear the inevitable, "where are your Heath Ledger movies?", a hundred times today. Coupled with the fact that his movies are located in a number of different categories, it makes a lot of sense to offer them on a single display.

It's much simpler to point them to this display than to play the twenty questions game.

"Which one are you looking for?"
"Uhhh... I can't remember the name of it. It was the one were he played that guy. You know. It had that other guy in it."

"Brokeback Mountain?"
"No. Dude! Do I look like I'd watch that?"

*sigh*

FWIW, the signage still sucks.

I don't think they were 'cashing in'. I know a lot of passionate movie fans who are quite upset over his death. BB manager probably just wanted to pay respects in a small way. I mean, what else exactly is best buy going to do? They don't sell coffins or funerals, but they have a ton of DVDs.

I was a manager at Strawberries (anyone remember them?) when Jerry Garcia died. The first message of the day on our phone system the next morning was to pull the end caps and load up the Grateful Dead crap with a hand made sign "RIP, Jerry."

I bet the Best Buy guy probably had to make a sign and put this stuff on that table you see when you first walk in because the end-caps have been "Rented" by major labels already (and, also, as pointed out several times above, retail customers need things spelled out for them with clearly marked displays).

I went out and filled a lot of holes in my Grateful Dead collection after Jerry died.

I don't think the display is a big deal. The sign is really quite nice.

I'm siding with the idea the endcap is about appreciating a talented actor who died young.

I think I'm going to find my copy of Knight's Tale and 10 Things I Hate About You and remember someone who had appreciable talent and is a tragic loss to the art of cinema.

Not that I'm watching his best performances, just my favorites.

People still shop at best buy?

@gobo718: That's kind of how I saw it. I was working at B&N when Reagan died and we put up an endcap of books about him--both positive and negative--because it was news, and people would be asking for them. Same thing here. The BB signage could have been more professional, though.