Maxim Fires Peter Hammond, Movie Critic Shill Extraordinaire
As far as we are concerned, the function of a movie critic is to let you know (in as entertaining way), whether or not you should drop your hard earned cash to see a movie in a theater, if you should wait for cable, or if you should run screaming in the opposite direction.
Peter Hammond (formerly of Maxim) does not perform this function. He does not help the consumer make an informed decision. He says whatever will get his name splashed across movie advertising. Even his negative reviews contain ready-made blurbs, and he has been known to alter his wording at the request of studio executives.
Now he has been fired. eFilmCritic collected some of his 88 movie blurbs from 2007. Here are a few we liked:
One to see! (Resurrecting the Champ) Everyone should see it. (In the Shadow of the Moon) A must-see movie. (The Number 23) It's a must-see movie! (The TV Set) A must-see film that audiences will love. (The Bucket List) Do yourself a big favor and put this movie at the top of your must-see list. (Starter for 10) A movie you must see. (Reign Over Me) Do not miss this film. (Zodiac) This is a movie not to be missed (A Mighty Heart) The can't miss it, gotta see it feel great comedy of the year. (Dan In Real Life) A movie that should - and must - be seen. (Trade) This is one of those rare gems you must not miss. (Control)A bone-chilling, disturbing thriller. (Trade)
A spellbinding, real-life suspense thriller. (Breach)
A psychological thriller full of great visual style... (Revolver)
A gripping psychological thriller that will have you guessing from start to finish. (Premonition)
A sleek, surprising and surefire thriller that will grab you by the throat. (Fracture)
A fiercely original shocker. (Alpha Dog)
An absolute shocker in every way imaginable. (Hannibal Rising)
A smart, highly entertaining non-stop shocker. (1408)
A true shocker that will shatter your nerves and get you talking. (The Brave One)
Maxim Fires Blurb Whore Peter Hammond [RADAR]
Maxim's Pete Hammond is a tool [Philmguy]
THE 2007 MICHAEL MEDVED BAG OF DOUCHE MEMORIAL AWARD [eFilmCritic via Philmguy]
PREVIOUSLY: Maxim Film Critic Changes Quote for CBS and Miramax
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Comments:
So he can't invest in a thesaurus? [thesaurus.reference.com]
I personally like [www.rottentomatoes.com] or [www.avclub.com], but I suspect there are better resources to tell when you will not waste your time. Suggestions?
@curiosity:
I'd suggest [www.metacritic.com] . It is an aggregation (meta) site that shows you all the major reviews and gives you links to the originals, summaries and individual and averaged scores. The structure helps eliminate the relevance of quote whores.
Being a movie reviewer is the second best job ever.
Many reviewers end up saying the same thing, but honesty is what separates good reviewers from bad reviewers. Every review should state if a movie is worth your time and cash.
In my opinion, everyone should use a site like rottentomatoes.com or mrqe.com to find a reviewer that has your tastes in film. Maybe you're high-brow? Maybe you think that Adam Sandler is an artistic genius? These two site can help you find that critic that speaks your language and then return to their reviews for advice.
First best job ever? Food critic. Hands down.
This bozo sounds like he's just a quote whore past his prime.
My favorite movie reviewer is the filthy critic (www.bigempire.com/filthy/)
It's written from the perspective of a crotchety old drunk guy. I find myself agreeing with most of his reviews. Check out his archives to see what the thinks about the movies. It's always an entertaining read, and he gives you HIS opinion on the movie.
@EricaKane: Yep. The more times ANY publication says "-Maxim" after a reference, the more people will think of it as a legitimate publication and not just 'socially acceptable boobies'.
@curiosity: I often have good luck at the US Catholic Bishops website (USCCB something), where they review movies, and also rate them based on a somewhat different ranking system than the MPAA's system. I like it for a couple of reasons -- first, they TELL you why the rating and are more concerned about things like violence, which bother me (I could give a shit about bare boobs) -- a lot of parents use it because they're more explicit in discussing age-appropriateness. But also because the main reviewer has a super-dry sense of humor that cracks me up. And he's good at distinguishing brainless-but-fun from just plain brainless.
They do rate movies "O" -- morally offensive, and frequently I'm sure most Americans would disagree with that rating. But I find the review of the movie itself typically to be fair even when the movie is rated "O"; the reviews and ratings are kept fairly separate.
I use it a lot to find old movies I've never heard of when I'm looking for something to rent. Whoever does it has a fantastic mental catalog of classic movies.
@lincolnparadox: I don't know... Movie critics may only have to suffer for a couple hours at once. Food critics could face much longer lasting pain.
I'm reminded of Sir Winston Churchill's quote - "It is better to be making the news than taking it; to be an actor rather than a critic."
Anyone can be a critic. About anything. All it takes is a minimal ability to string a few clever words together into a coherent sentence. And sometimes not even that.



















So was he fired for being a weak critic, or was he fired because Maxim realized that "film critic" was an unnecessary function of their magazine?