Dannon Sued Over Probiotic Yogurt Claims
A proposed class action lawsuit was filed yesterday in California against Dannon over the company's unsubstantiated claims that its Activia, Activia Lite and DanActive "probiotic" yogurts were healthier than regular yogurt. A Dannon spokesperson told Reuters he knew nothing about the lawsuit, and that Dannon stood by its studies. But as the lawsuit points out, the studies Dannon knew about did not support any claims that the special yogurt was more beneficial than regular yogurt. So what are you trying to tell us, Dannon? Or are you just stalling for time while your lawyers get that settlement proposal ready?
The lawsuit claims Dannon has spent "far more than $100 million" to convey deceptive messages to U.S. consumers while charging 30 percent more that other yogurt products.The lawsuit also cited scientific reports showing, counter to Dannon's advertising, that there was no conclusive evidence that the bacteria prevented illness or was beneficial to healthy adults—and that Dannon knew this.
It seeks reimbursement for all U.S. purchasers of Activia, Activia Lite and DanActive, and demands that Dannon engage in "a corrective advertising campaign."
"Dannon sued over "probiotic" bacteria claims" [Reuters]
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Comments:
Along the same lines, the commercial for Joint Juice [www.jointjuice.com] implies that drinking the stuff "hydrates your joints". Total BS.
I snagged one once from the employee lunchroom fridge one a while back.
WHy are the containers so freekin' tiny! HeLL! There's more in a jello cup!
And I dont trust half the crap that so called "health foods" claim on their packages. The way i see it... its just lies to get you to think its healthy & to buy the product.
I have Crohn's and my gastroenterologist has recommended that I eat some probiotic yogurt daily. Either he's full of gastroenterologist business, or they're something to it if you've got gut issues. It's not hurting me, hard to tell if there's a tremendous benefit as how I feel varies from day to day, but the cherry Yoplait Yo Plus is certainly yummy.
I've been using Danactive regularly for months now. I swear by the stuff. Will start to feel like I'm coming down with something and the next day its gone. Have not had a full blown sick day since. Its done wonders for my PTO at work!! Oh, and this is coming from someone who used to get sick nearly every other month.
@HYDRAULICMONSTER: I think some of the schmancy triple-whipped extra-flavored pudding things advertised as "yogurt" may not actually be probiotic, or at least not very much so, once all the processing and flavoring has happened. Maybe that's the distinction? "Hey, guys, this actually IS yogurt!"
Heh. And my mom's been going "Get some activia, it's the only one that helps your digestion!"
I did get some activia, and now you guys are saying their claims are all lies??
"But as the lawsuit points out, the studies Dannon knew about did not support any claims that the special yogurt was more beneficial than regular yogurt."
Oh. Yes. Guess that IS what you guys say... Liars. I'm going back to Yoplait. They're cheaper.
The first time I ever saw an add for this yogurt with "active cultures", I wondered how it was different from regular old yogurt (not the whipped or pudding-that-we-claim-is-yogurt kinds). The perceived benefits just allow them to charge more for smaller containers.
I'll stick with my regular old Dannon Light N'Fit or store brand. I get more yogurt (that tastes good to me) for less money and the same number of calories.
I saw this on the news last night; I had already more or less determined that the stuff wasn't helping (my digestive system is quirky), but since it tasted fine (I prefer Yoplait's version) I hadn't really said anything. Then I found out how much it cost. Since my GF does the shopping, and this has been my first experience eating yogurt, I never knew. Suffice it to say we will be switching yogurts.
Right on, this stuff isn't actually proven to be more beneficial than any other cultured food. Just get yourself some healthy yogurt (one without aspartame, preferably organic -- hell, organic yogurt is cheaper than the Dannon Activia stuff) and you'll be golden.
Also, fun fact, kimchi and sauerkraut have plenty of lactic acid bacteria.
@ROTTNDUDE: that Joint Juice does indeed have a peculiar marketing campaign. It does contain a "daily dose" of glucosamine which is often used as a treatment for osteoarthritis, but has been shown to be completely ineffective to treat the knee. Makes me wonder why half the commercial is an animation of a man's knee being "lubricated"...
@MickeyMoo: Dannon Naturals has sugar instead of corn syrup. I get the vanilla flavor when it isn't sold out. I'm obviously not the only person who likes it. It is also pretty cheap $2.99 for the big tub.
The real issue with this whole scam Dannon was running is that they were claiming this stuff was some super duper special formula you can only get from them.
It is just active/live culture yogurt. Go to the organic section of a supermarket and get yogurt there. It will be much cheaper and most if not all will state they are live culture and what strains.
They are charging a premium by misinforming the unwashed masses.
@MickeyMoo: Buy plain yogurt and add your own fruit and sugar if you really need it. I got tired of all the HFCS in yogurt so I tried this and it tastes good. You don't need the sugar.
I haven't tried Activia, but I really love Yoplait's Yo-Plus. As far as I can tell, it appears to be their answer to Activia. It's the closest thing I've found here to the yogurt I had at my friend's house in Europe, which was friggin awesome. (It was whole milk yogurt too, which I'm sure assisted in the awesomeness.) Still, if you guys say the yogurt in the hippie section is just as good, then I'll try that next time. Yo-Plus is pricey.
Here's a pretty good CSPI article about a selection of probiotic products and the varying levels of bullshit in the claims they make on their labels.
My first choice is always Stonyfield Farm yogurt. Even their low-fat and fat-free versions are yummy. Here's what they say about sweeteners:
"What types of sweeteners do you add to your products?
*
We add only naturally milled, organic sugar. Almost half of the sugar
listed in our nutritional legends is not added sugar, but sugar that
occurs naturally in our milk and fruit ingredients. We add less sugar
per ounce than other leading yogurt makers."
@chiieddy: Really? Because I will pay CASH MONEY for something that tames the wild air biscuits.
I tried those charcoal filter underpants, but they were too bulky under my skinny jeans.
@chai_tea: I used to buy that stuff, but it's really hard to justify paying more than a dollar (more than 75 cents, really) per cup. I'm back to Old Home now.
@rockergal: This is call Kefir. I make my own and it's great for your stomach. Lifeway is a fairly new company that sells the real stuff and Dannon and other companies are trying to jump on this. Kefir has been around for ages.
If anyone want some live, real culture grains you can ask me or you can get them from several people over the internet. Do not buy the powder, you want the live grains.























I'm eating Lucerne's pomegranate & acai yogurt while reading this. Yummmmy.
That is all.