From inside a Comcast call center, we got a sales goal sheet designed to excite call center reps to sell more new customer bundles using with four cartoons icons of cold; Sub-Zero from Mortal Kombat,, Mr. Freeze from Batman, Frozone from The Incredibles, and Ice-Man from X-Men. The flyer exhorts: “ANTI FREEZE INCENTIVE. Don’t let these freeze masters get you…Sell some bundles and protect yourself from the cold!!!” If you’re in the top three of your department, the flyer continues, you can win $250, $150, or $100 for 1st, 2nd, or 3rd, respectively. Exciting. What is the symbolic function of the “freeze masters” as a performance incentive? What does, “the cold” represent? Left out in the cold? Given the cold shoulder by your peers if you’re not contributing enough to the 2000 bundle goal? An inability to pay one’s heating bills? We have no idea, we’re just glad we don’t work in a call center, we’ve never been too good at winning knife fights. (click to enlarge).