Domino's Announces Online Pizza Tracking That's Accurate To 40 Seconds

This is science! Domino’s has announced an online pizza tracking system that will allow you to keep an eye on your pizza as it’s being delivered—and it’s accurate to 40 seconds.

We are living in the future!

“We’re filling that black box of uncertainty — ‘Has my pizza been forgotten?’ — with information and entertainment,” says Chris McGlothlin, technology chief at Domino’s.

The system goes up Wednesday at 3,400 Domino’s outlets and will be in all stores by June 30, he says. It even gives folks the first names of the workers who take their phone order and deliver their pizza — and asks customers to rate them.

Any customer comments about inappropriate behavior by order takers or delivery staff will be investigated, spokesman Tim McIntyre says.

The best (worst?) part of the pizza tracker is the little pizza oath they make you take. “I agree to use the Domino’s Pizza Tracker to only track my own Domino’s Pizza orders…”pizzasecurity.jpg We are imagining all sorts of weird pizza tracking fraud scenarios. How long untill the Pizza Tracker is featured on Law & Order?

Pizza Tracker
Where’s your Domino’s pizza? Track it online [USAToday]

Comments

Edit Your Comment

  1. FLConsumer says:

    Too bad their “pizza” will still be cardboard w/pepperoni, cheese, and tomato sauce spread over it.

  2. snoop-blog says:

    how i time a pizza…….. roll one up, order the pizza, smoke it, pizza arrives shortly after to accomodate munchies.

  3. jamesdenver says:

    Sweet. I’ll know when to look out the window to see my neighbor dumbstruck at a pizza he did not order.

    Oh wait that was 20 years ago.

  4. irev210 says:

    I used this about two weeks ago in Boston, MA.

    Kind of fun to watch I guess. Can’t beat the delivery time. From the second I ordered on the internet to my door was less than 15 minutes – darn impressive.

  5. winstonthorne says:

    Taking Neal Stephenson Too Seriously
    by Winston Thorne

    Act 1, Scene 1 – The Domino’s Boardroom

    CEO: Johnson! Why aren’t we making any f*$%^ money anymore?

    JOHNSON: (shifting nervously in his chair) Well sir, our pizza tastes like something a hobo fished out of a hospital dumpster, and our customer service sucks.

    CEO: Well what the hell are we going to do?

    JOHNSON: We have $x million dollars to spend, and I was thinking…

    CEO: (cutting him off) Well that’s not what you’re paid for. Let’s put tracking systems on the pizzas.

    JOHNSON: With all due respect sir we could just invest the money into making real pizza instead of continuing to hawk rubber-coated cardboard. That way people would actually care when their pizza doesn’t show up.

    CEO: Shut the f&*^$ up Johnson! That plan sucks! I want to be cool like Uncle Enzo! Now get your bitch ass back in the kitchen and track me some pizzas!

  6. Munsoned says:

    Wasn’t there a recent article about a problem with a Domino’s, where corporate responded that each franchise is individually owned, and that they could not help except forward the complaint to the store owner (who screwed the consumer in the first place)? I love how they’ll do that on one hand, and on the other, make it seem like corporate cares about bad service. [consumerist.com]

  7. stevegoz says:

    So will this involve GPS technology?

    Man, when I worked at Domino’s in 1994-94, we couldn’t even keep the light-up cartop signs working….

  8. HRHKingFriday says:

    @snoop-blog: Amen. How time flies, brother! I suppose the tracker would be nice if you over do it and get paranoid (ie, did I even order the pizza? the pizza is soooo not going to get here. Maybe I already ordered it and ate it?)

  9. PatrickIs2Smart says:

    With GPS and RFID baked right into the crust!

  10. rmz says:

    That’s real? I saw that the last time I place an online order and I thought it was just for show. I didn’t think the person’s name it displayed and all that (“Matt is making your pizza” or some such) was actually pulling real data from anywhere.

    Snazzy.

  11. DashTheHand says:

    Snow Crash comes to mind.

    In reality though, this probably sucks, along with that 30 minute guarantee coming back. At least it will for the overworked and under appreciated drivers that are already lugging your 3 pizzas, 2 2-liters, cheesy bread, and whatever disgusting sugar-covered concoction Dominos is currently offering.

  12. madanthony says:

    @stevegoz:

    GPS was my thought, until I read the USA Today article and saw this:

    Alas, a key part of the pizza’s journey cannot be pinpointed: the drive from Domino’s to your home. But Domino’s can tell folks when their pizza left the store, and officials say it should arrive within nine minutes of that time.

    All the Dominos system does is output the process flow from their in store point of sale system. It will tell you that they are making your pizza and putting it in a car, but not what happens after that, which I would argue is probably where things are the most likely to go wrong.

  13. rogueuk says:

    I ordered a pizza last week and it was already up at my local dominos. It’s pretty weird to see it in action in real time. It tells you who’s preparing the pizza, when it goes in the oven, etc…

  14. Trai_Dep says:

    They tried to use satellite technology to determine when your delicious Domino’s Pizza would be delivered, but mortal science doesn’t handle infinite time-scales very well…

  15. Mr_Human says:

    I don’t remember the last time I had Dominos (I live in NYC, after all, so what’s the point?), but I just might have to order a pie from them just once to see this marvel of pointless technology in action.

  16. Ghede says:

    @FLConsumer: Unless you order a P’zone. Then you are eating the most delicious heart attack EVER.

  17. rmz says:

    @DashTheHand:

    But Domino’s is making it very clear that it’s not a guarantee, just a “target.”

  18. teapartys_over says:

    Why don’t they use all that science to make their freaking pizza taste good? It’s just bread, cheese and sauce, how hard can that be?

  19. LynchMob1232 says:

    I like dominoes

  20. That70sHeidi says:

    @Ghede: Dude, that’s Pizza Hut.

  21. IrisMR says:

    Man, this is so AWESOME!

  22. Szin says:

    Awful pizza, but awesome technology.

    Wise man say: Forgiveness is divine, but never pay full price for late pizza!

  23. snoop-blog says:

    @Szin: wasn’t that off of ninja turtles? classic!

  24. ldnyc says:

    I coincidentally ordered from Dominos online last Friday and used this tracking thing. about 35 minutes after placing my order the meter had progressed to “Delivered – we hope you’re enjoying your pizza!” But I still had no pizza. I figured maybe the guy was downstairs and the buzzer would ring any second. it didn’t. 10 minutes later I called them and asked why the tracker indicated that my pizza had been delivered when I was still hungry and pizza-less? The clerk said that if the driver has move than one delivery to make they ALL get marked as delivered after the first delivery, but that my pizza should be arriving soon. 15 minutes after that my pizza arrived. Great system, guys! I suspect they use it to also inflate their stats in regard to delivery times. My delivery took almost an hour, but the tracker said 35 minutes… which number do you think Corporate prefers to see?

  25. emptydarkone says:

    That’s great! Now the police will know exactly what time the pizza delivery guy got robbed when he delivers to my neighborhood! Good going, Domino’s!

  26. Kishi says:

    Dominos has been sending me e-mails telling me to order pizza online, and then when I try, they tell me that my local Dominos doesn’t have online ordering available. Now, they only got my e-mail address because I asked them to tell me when the local store *did* accept online delivery, so…

  27. solidstate42 says:

    Perhaps this will bring some accountability to those lovely Domino’s drivers who always seem to arrive at my door with cold pizza.

  28. zimzombie says:

    Why does everyone despise Domino’s? I think it’s pretty good. However, I do live in Ann Arbor, their hometown, so maybe it’s better here.

  29. UpsetPanda says:

    I hate Dominos and most pizza places. I have a pizza place about 5 minutes from me that doesn’t deliver, but their store is always packed because the pies are so amasingly good, cheaper than Dominos or Papa Johns and faster. 15 to 20 minutes, fresh out of the oven.

  30. antivisitor says:

    -10 to Chris McGlothlin for a missed opportunity to use “infotainment.”

  31. bunnymen says:

    @zimzombie: Everyone despises Domino’s because the co-founder/former co-owner is a right wing nutjob. Domino’s was strictly verboten in my house when I was growing up. I actually like their food better than Pizza Hut, but that’s not saying much and I still get pangs of guilt whenever I eat it.

  32. JMH says:

    That’s wonderful. They still haven’t responded to a complaint letter I sent them weeks ago, though.

  33. kamikazee05 says:

    i think its actually pretty simple (if they’re are in fact tracking the pizzas accurately): they just have to track which delivery car the pizza is going into and then track the car… which we already have the technology for.

  34. stubblyhead says:

    cool. now let’s work on making good pizza.

  35. Trai_Dep says:

    So will their system mention when they firebomb a family-planning clinic on the way to your house? If it included video, it’d be RAD!

  36. shertzerj says:

    @zimzombie: I enjoy their pizza… It’s not the best I’ve had but it’s definitely not the worst. I get the feeling that everybody who says that it tastes like cardboard live in an area where they’re lucky enough to have like 5 or 10 family-owned pizza joints within 2 miles where they live. There are the various chains around here and only one non-chain pizza place (which is okay; it’s not even that great).

  37. samrobb says:

    When it gets down to it — talking trade balances here — once we’ve brain-drained all our technology into other countries, once things have evened out, they’re making cars in Bolivia and microwave ovens in Tadzhikistan and selling them here — once our edge in natural resources has been made irrelevant by giant Hong Kong ships and dirigibles that can ship North Dakota all the way to New Zealand for a nickel — once the Invisible Hand has taken away all those historical inequities and smeared them out into a broad global layer of what a Pakistani brickmaker would consider to be prosperity — y’know what? There’s only four things we do better than anyone else:

    music
    movies
    microcode (software)
    high-speed pizza delivery

    - Neal Stephenson, “Snow Crash”

  38. HawkWolf says:

    I used to hate dominos, but I don’t anymore. If I order online, I get what I ordered, 100% of the time, unless they don’t have it. then they cal me for a substitute. This isn’t a shill; ordering online seems to be pretty bulletproof. Their pizza could be a lot worse; it beats a few local places, and is soundly beaten by a few others.

    But this new widget… “Sean has put your pizza in the oven!” Then it shows up. Roommate says, “Boy, not enough pepperoni. Sean, you suck!”

  39. Jeff asks: "WTF could you possibly have been thinking? says:

    What a f*cking joke. This thing said my order sat in the “heat Wave” bag for 1/2 hour before it ever left the store. In all I’e been waiting 1 1/4 hours for pizza as of right now. A call to the store and I found out that pizza tracker has no correlation to the actual location of your pizza. “We would never leave a pizza in a heat wave for 1/2 hour.”
    Anyway, it finally got here and guess what? It was cold. Go figure.

  40. FLConsumer says:

    @shertzerj: I spend most of my time in a virtual chain food hell (Tampa, FL), but there are a handful of local pizza places and yes, that’s part of the reason I think Domino’s tastes like cardboard… BUT, even in the absence of a local pizza place, Domino’s still tastes like cardboard.

  41. riverstyxxx says:

    Wait this is so cool. So if they “get lost” at the titty bar on the way over, I’ll be well informed?

  42. riverstyxxx says:

    @Psychodad1961:

    In order to spend on new technology, they have to cut back on other expenses.
    Realistically though: all they do is make pizza, what do you expect?

  43. ohgoodness says:

    The funny thing about this is the one time I have witnessed the “pizza tracker”, it said my pizza was delivered and it hadn’t been. So I called Dominos. They said there had been a car accident with one of their drivers and that they had given the stuff to another driver. It never came. They never followed through on the promised refund. Sad face.

  44. SabrinaFaire says:

    @emptydarkone: It’s possible that your address is “different” than what’s in the system. Mine house is oddly numbered and not in the system so to speak. I had to change it to the normal one and put the extra info in the instructions so they knew which house to bring it to. Basically my house is the same number as the one next door and the #B I use to distinguish it isn’t really “real” I guess. But either way I can order Dominos online now.

  45. stre says:

    @winstonthorne: …and then Hiro Protagonist bursts through the door and starts dishing out some hurt with his swords.

  46. theblackdog says:

    Meh, I have a 3 minute walk to a Dominos, if I want to call them for a pizza, I’ll just get carryout.

  47. dantsea says:

    Wonderful! Now that they’ve solved this non-issue, maybe they can spend a few dollars in research so their pizza doesn’t taste like ass.

  48. Elviswasntmyhero says:

    Pizza tracking system, huh?

    Good to know that former AG, Alberto Gonzales, has found work after leaving the White House.