The Wall Street Journal says that Hydrox cookies (similar, but apparently superior in some way to Nabisco’s OREO cookies) have been discontinued by Kellogg, much to the dismay of Hydrox loyalists.
In 2003, without warning or announcement, Kellogg Co. killed off the cookie — by then rechristened Droxies — after failing to gain ground against the dominant Oreo, one of the country’s best-selling snack foods.
While aware that Hydrox cookies were becoming harder to find, many of their fans are learning only now they are gone.
“This is a dark time in cookie history,” wrote Gary Nadeau of O’Fallon, Mo., last year on a Web site devoted to Hydrox. “And for those of you who say, ‘Get over it, it’s only a cookie,’ you have not lived until you have tasted a Hydrox.”
We’ve never had this cookie, so we’re not going to pretend to care if it is discontinued, but we do remember what happened when, early this century, we went to the store and found out that Jell-O Pudding Pops no longer existed. It was not pretty. No, it was not. (They eventually came back, are they still around?) Also, we used to like TEAM flakes when we were very, very tiny. It’s bullsh*t that they discontinued that cereal. We don’t even remember what it tasted like, but it’s still bullsh*t.
So, Hydrox people, we feel your pain. Have you all tried launching an EECB (executive email carpet bomb) on Kellogg? To learn to launch an EECB, click here.
The Hydrox Cookie Is Dead, and Fans Won’t Get Over It [WSJ]
Hydrox Fan Site
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@ewray4381: @arilvdc:
I still get the Crispy Critters jingle stuck in my head. And I also wonder why a 1980s children’s cereal was being promoted by a lion doing a Jimmy Durante impression.
Superior? What are you, a moron? Hydrox tasted like crap! My god did they taste like crap. Good riddance. I thought they had died off years ago.
@pegr: I know, but I choose to pretend he isn’t. Like Col. Sanders, even though I hate their food, I can appreciate a good spokesperson when I see one.
I remember eating a Hydrox at a church party when I was younger and after taking a bite, thinking “What happened to my Oreo?”
And as for Citra, I loved that stuff. I drank a bottle once and puked glowstick juice for hours.
I must be living under a rock. I have never heard of Hydrox cookies. But I am a fan of Oreos or anything made with lard iceing. I used to always look forward to the lard iceing birthday cakes from Giant Food(now Super G)bakery. Though Hydrox was under my radar, my condolences to all it’s many fans. But to be honest it’s not the best name for a cookie. It sounds like hydrogen peroxide was an ingredient in the cookie.
I remember Hydrox from visiting relatives in Maryland – we didn’t have them in Canada. Can’t say I was disappointed. Keebler cookies on the other hand – we had to smuggle those in from Montana or Washington…
Hydrox – sounds like a short form of sodium hydroxide. Definitely something you don’t want to put in your mouth.
There’s an Amazon website that sells the foods and snacks that many of us grew up eating. Enjoy browsing thru it because I sure did!
Hometown Favorites>> [www.amazon.com]