Pizza Hut may not be the world’s best pizza, but now that they’ve rolled out nationwide mobile ordering—via their website on any web-enabled phone, or text message on the rest—they’re certainly one of the easiest pizza joints to order from.
Within five years, Pizza Hut aims to earn half its revenue from orders placed via computers and mobile phones, he said.
Pizza Hut is not the first to offer mobile ordering services, but the Dallas-based company says its service is the broadest and most comprehensive.
Domino’s in September gave customers with Web-enabled phones the option to place mobile orders at nearly half of its 5,100 U.S. restaurants.
According to Reuters, Papa John’s has been offering text-message ordering nationwide since November.