If you buy groceries at ShopRite, you might start seeing special shopping carts with little monitors attached later this year, when Microsoft and MediaCart roll out a new loyalty program that tracks shoppers’ purchases and displays targeted advertising while they shop. Ostensibly, the monitors will also provide useful information, such as the location of products within the store, access to recipes, and personalized shopping lists. We’ll be curious to see whether any of these services are actually implemented in a useful way or are just used to disguise the advertising.
“Microsoft Helps Put Ads on Computerized Shopping Carts” [PC World]
“Microsoft Helps Build Ad-Carrying, Smart Shopping Carts” [InformationWeek]