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Wipe Your Butt With Designer Toilet Paper By Renova

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Renova is selling the first "fashionable" toilet paper, available in four designer colors: Black, Red, Orange, and Green. Their catalog copy reads, "A voluptuous texture. Colors for an outstanding style. A warm mystery in every single olfactive moment. Soft and glamorous...A paper full of pleasure."

Trendwatching says it's part of the consumer trend of "premiumization," whereby every product is available in "upgraded" form. Think premium vodkas, where you pay $10 more just to have a fancy backstory in a pretty bottle, and apply that mentality to every consumer good.

Renova... now you can talk out of your ass and wipe it at the same time!

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79
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Okay...soft I can understand...and maybe even colored if it matches your decor and you're into that sort of thing..but ya know, TP always ends up the same color in the end.

It'll be a cold day in heck before I spend 5 bucks for a roll of designer TP.

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If I'll drink Mr. Boston's raspberry vodka, I think I can wipe my tukus with no-name sam's club ass-paper.

Pooing isn't fashionable.

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I think we ought to just give up, and start building convention-sized vomitoria. For when the uprising starts.

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Trendwatching is correct. Everything has a premium. Even Folgers has a premium blend coffee now. Next up premium Q-tips if they don't exist already.

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What a bunch of crap! I never use dyed toilet paper-unsanitary!

Say NO to the fancy upsell!

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Well, 6 rolls for 5 euro...not sure how much "the good stuff" costs in euro over there, but here, when it's not on sale, the good cottonelle costs about a buck a roll. The look and name of this stuff may seem premium, but the price probably isn't that ridiculous. I was expecting 4 or 5 dollars a roll.


But I gotta say, the $10 difference between Smirnoff and Grey Goose is very noticeable. As is the $10 difference between Mr. Boston and Smirnoff. Sometimes, paying a premium actually gets you something premium.

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Nullo, stat! The copywriter is having an "olfactive moment"!

("A paper full of pleasure"? What do these people think we're DOING with the-- er, on second thought, don't answer that.)

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I would never buy this... I only wipe my ass with Louis Vuitton.

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I thought only plain old white was healthy for wiping your parts. The dyes in colored TP are irritants.


Also, the black TP might make it hard for you to know when you're done. I'm just sayin', it might not be a good idea.

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This is just...weird. On the other hand, bored high schoolers with money to burn might find this handy when they need to apply a theme to their TPing spree of local trees.

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It's meant to be used with Enova, the indigestible salad oil.

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It's not toilet paper. It's "Lifestyle Tissue".

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I remember, as a kid, colored TP back in the 70's and always wondered why it was discontinued. What's unhealthy about dyed tissue paper? Does it leach into the anus? So if I run out of TP,I shouldn't use the Puffs? Should I use a loofah?

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I thought it was bad to wipe your ass with colored TP?

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I admit I bought this last year as a gag and 'I hate the holidays' gift for my orange and poop loving friend whose birthday falls near Xmas. It was basically like Charmin quilted except ultra ultra ultra quilted and a complete waste in every way..but at least they don't air commercials involving shitting bears.

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There is nothing glamourous about an orange dingleberry.

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Cut out the middle man and wipe your ass with dollar bills.

Now that is PREMIUM baby!

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i just warm mysteried in my pants a little, and now i'm having an olfactive moment.

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"A warm mystery in every single olfactive moment"...um, gross. warm mystery poo-stank?


and i have to say that my all-time favorite vodka is Monopolowa--its $10 for a liter at trader joes, and come in a generic-looking bottle, but it's wonderful! it is made in austria in the traditional style with potatoes, not grain like most vodka is nowadays. in fact i think i'm going to go home and indulge in a monopolowa and soda with lime...yummers

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So...will it help erase those annoying ass wrinkles and even out the skintone of the anal area? I'm interested. Tell us more, Renova.

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I must have large earholes but I would pay double for premium extra large Q-Tips.

Please somebody hear my cries.

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No instructions on how to load the paper on the spindle. Does the flap go on top or underneath the roll?

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Remember why they got rid of colored toilet paper? I recall that it was found related to colon cancer.


Good thing people will pay extra for it. Who needs a colon?


Never been a fan of punctuation myself.

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@edrebber: that's because loading TP on the spindle is for poor people. when you can afford super premium toilet paper, you pay someone to load it for you (and to wipe your butt), duh.

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Please. This is SO upper-mid class. Everyone knows the superwealthy don't excrete, not since they discovered that top-secret surgery you can only get in Gstaad.


I've said too much.

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Renova's website says that it is available in four colors. However, they say later that the color red is only available in Europe:

[renova.ficheirospt.com]

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@dwayne_dibbly: hm, yes, i can see using this paper for decoration, kinda like how people have towels on display that you're not actually supposed to use. The real TP would be under the sink or something.

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I'm a sucker. I bought a roll in black. Be back in 15 to let you know about the olfactive moment.


... Belvedere dirty martinis are THE BEST

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It's not "the first 'fashionable' toilet paper." Dawn Steele, Hollywood producer, made her first fortune selling tp printed with the Gucci logo, which she did without bothering to consult Gucci on the subject.

But Lulu.com has a more expensive option: they'll take all your rejection letters from publishers and print them on custom tp!

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This kind of thing would great for themed parties, or mixing and matching colors for TPing houses on holidays.

Definitely a special occasion item though

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I work at a design studio, and we 'upgraded' to the black Renova toilet paper a few weeks ago. I can tell you that there is something supremely wierd about wiping your ass with black paper.

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@simplecreature: Ewwww! Can't get much less sanitary than wiping your ass with a piece of paper that who knows how many people have previously handled.

Reminds me of my trip to India a while back. We exchanged a bit of money at the airport. My $50 turned into stacks (seriously... like a rap video) of tattered, brown bills stapled together with a dozen or so rusty industrial staples. The staples made it difficult (not to mention hazardous) to pull off a few bills at a time. When we got to the hotel, they offered to trade us for newer, unstapled bills. These one were white with orange and green artwork printed on them. It was then that we realized that the brown bills were just really, really, really, really, REALLY dirty. At the same time we were also taught the "clean hand, dirty hand" rule. I carried hand sanitizer with me for months after that trip.

Money is nasty, nasty stuff.

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Farrah Fawcette got ger ass-cancer from this paper.

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I would buy this in orange...and blue if they offered it. (Silly Gator fans will buy anything in Orange and Blue)

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When I ever I see something like this, my face hurts.


And I also think of those stupid Angelsoft commercials and how annoying the fat angel is and how I'd like to smash his face. :)

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So THAT's where the Bill of Rights went!

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i'll stick with white. it helps when observing the colors of what it's removing. how would i know my period started if i used the black?

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Am I the only one who thinks that the "ultra ultra" premium shitpaper, while it feels good to my finger tips, is a little too soft for my butt?


Maybe some people (those that Charmin Super Mega Ultra target, no doubt) shave and moisturize their bums, but we just don't do that in Suburban Cleveland.


With the really expensive stuff, I usually end up with an unwelcome finger up my ass, which royally pisses me off.


Quilted Northern - the perfect balance of comfort and durability. No unexpected shit-digits, no sandpaper, just clean bliss.

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@TheSeeker: It can cause yeast infections and irritation in women, among other things. (same reason they don't have scented TP anymore, and you don't see scented tampons outside North America)


@lesbiansayswhat: I won't buy Charmin just because of those damn bears. Even if it's on sale.

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Oh... by the way, I did at one point in my life purchase Cottonelle just because on the plastic, there was a cute puppy.


The puppy worked - the bears piss me off. I'm wondering how a parrot or perhaps a cow would make me feel about my next TP purchase.

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@youbastid: It works out to around $5/roll. The dollar IS tp, and shipping is horrendous.

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ahh come on. this stuff has been on the market forever. gawker did a thing on it a few years back, and then i ordered some, haha. god i'm a looser.

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This is just another example of how rich people enjoy flushing their money down the toilet...

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@asherchang2:

heh heh. "It's really moist and truly gentle on the anus"
All toilet paper should be. And if it comes in lovely bright colors so much the better. I love it. It makes me feel special.

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$20 dollar bills are way more fashionable, more accessible, and the colr makes it easy to tell when you are done. Then again, if you are cheap, you could settle for dollar bills or normal paper. Or just take a dunp in a public restroom. BJs and Costco uses real nice quilted paper and they are always stocked

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My husband thinks I am being fancy when I buy that pink toilet paper.

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Premium cotton swabs. For parents who can't figure out how not to impale their infant on a Q-tip. I actually received these at a baby shower.