Hasbro Launches Ad Campaign Promoting Its Safety Record
Yesterday Hasbro launched a new ad campaign in certain newspapers to promote its comparatively stellar safety record with toys—it hasn't had any big ticket items show up in the lead-tainted parade this year (or to the date-rape afterparty) and it wants consumers to know.
Hasbro's chief executive, Alfred J. Verrecchia, said yesterday in an online chat
"We believe that our high standards and robust testing and inspection process have allowed Hasbro to avoid any of the lead paint recalls. People should feel good about buying Hasbro products this holiday season. omg lol :)"(We added that last bit to give it more of an online chat feeling.)
According to the Dallas Morning News,
The ad, an open letter to consumers from Hasbro chief executive Alfred Verrecchia, is meant to look like a public-service message, said Bob Chimbel, CEO of [ad agency] Uproar.Hasbro did recall a million Easy-Bake Ovens this summer because children's hands were getting caught in a door, but at least it wasn't a lead-tainted door. The company's last recall before that was in September 2006."It looks reserved, and that's how we want the message to appear," said Mr. Chimbel, whose firm's main client is Hasbro. "Logos of all our brands will appear since a lot of people know our brands, but not Hasbro."
"Hasbro launches advertising blitz to counter consumer fears" [Providence Journal]
"With Dallas firm's help, Hasbro plans ad to emphasize its toys' safety" [Dallas Morning News]
This is a test using rich text formatting and html links. It's the generic "company" ad that should appear on all posts with the Company category if they don't have an ad attached to a specific company.
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Comments:
The more important question is:
where can i find that Red Sox Mr. Potato Head?
Transformers toys were the only non Lego toys I bought for my presents. Glad I can trust Hasbro if even slightly more than Mattel.
Thank God My Little Pony is still safe!
Wow, I did not realize how much Hasbro put out. I am seriously going to tell people to look at their site first for Christmas gifts rather than risk buying a recalled item.
(Everybody's getting Clue or Monopoly from me this year)
Hasbro is the number one toy company in the world.. (second is Mattel)
Clue will teach the kids how to try and get away with murder and Monopoly will teach kids how to be money grubbing slum lords. Well maybe rich landlords if they land on Park Place and Broadway. :)
Good for them. If they didn't try to kill anyone this year, they stand out, heh
Just remember, in Clue you can win by accusing yourself, but only if you actually did it.
Uh, has anyone realized that all of us grew up with lead-tainted toys? That could explain a lot.
Was in the LA Times...
If you really wanted to give that quote a more chat-like feel, you really needed to abbreviate every other word, brought the grammar down to 2nd grade level, and removed the words "robust" (too SAT'y) and "standards" (for obvious reasons).