Firebrand, The TV Show That's Just Commercials
Firebrand is a new TV show is just 60 minutes of commercials. "CJs" will introduce the ads, interview the stars, and provide banal banter. The show was started by an MTV co-founder, who said, " "We're changing the model again... We took promotion videos no one wanted and ran them." The show runs late-nights on the ION network in LA, the place where all things devoid of substance are born.
Firebrand [Official Site]
Show pitches ads as entertainment [LAT via Stay Free! Daily]
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Comments:
If it comes from MTV you know it's good moronic crap. This is the reason I got a DVR, not to record this garbage, but to avoid it.
I once tried to use the pay-through-tier loophole in the cable franchise system to avoid paying for MTV, HSN, QVC ShopNBC, the spanish channels, and other garbage. I don't care if you lower my bill by 5 cents, I don't want to subsidise these idiots one single penny.
@just_paranoid: Nice user icon. Looks oddly familiar...
Also, I have been suggesting this as a programming idea for at least ten years. It looks like my pets have been talking to someone in LA.
MTV lost me back when they changed from nonstop music video's. I live in the L.A. area and watch a lot of late night T.V. while I use the computer.
At times there has been an infomercial on EVERY CHANNEL at the same time, even the major networks.
I have tried to get every station in the L.A. area to put on old movies like they used to do in the 70's but the money from infomercials is just too great. This new venture is so stupid it is kind of entertaining, for a few minutes.
Yeah, just because they changed the model once doesn't mean 2nd times a charm...Those "promotional videos" for songs actually had appeal. People wanted to see them, because they were songs that they liked represented visually. But then again, this will only be late-night programming, which is when there's nothing but commercials on anyway. And this breaks ground because it breaks the fourth wall by providing interviews with the stars!
Brilliant! I change my position.
Why should a company get and pay writers when they can get free enter-mercials from for profit companies...
Gosh, I loved it back in the '70's with the old b&w monster movies on late night and the same damn commerical every time. I even remember that there used to be the 4:30pm movie during weekdays (pre-phil and oprah)...
@FredTheGreat: Wait does it have commercial breaks during the show? And if so how do you know the difference between the show about commercials and the actual commercials. Sweet Jesus this whole concept sucks and makes my head hurt.
@FredTheGreat: It'll be like the Movie Trailer show they used to air on E! breaking for a commercial...that turns out to be a trailer.
The only way a show about commercials (that aren't movie trailers) works is if you make fun of the ads.
@theblackdog: Yep between MTV and MTV2 I watch exactly 2 hours of programming. Headbangers Ball Baby! FTW!
@Nemesis_Enforcer: Acch can we have the preview function back? I meant to add that even just watching those 2 hours I can see how screwed up thier advertising scheme is. I am watching a Metal oriented show..do you really think I want to see ads for rappers or watch some dj in his studio mixing new pop tracks? Seriously..
My dad took us to visit his parents in Communist-held Hungary 25 years ago. The local TV stations, a trifle unclear on the concept, concentrated all commercials (yes, commercials in a country where the government owned the means of production, go figure) into an hour-long segment latish in the afternoon. It was the favorite part of the day for the non-Hungarian children, because the commercials were so simpleminded we could actually understand them without translations. That's what this ION nonsense reminded me of.
I guess this is a bunch of smaller commercials smushed together into one super-megazord-informercial, so I'm guessing no. Kinda like a timeshare for infomercials, which is like pissing on shit.
@homerjay:
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I figured, you of all people.... Well, maybe Poochie and Roy too, but you I was sure of.
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Oh for the love of God, JUST PAY THE WRITERS WHAT THEY WANT!!!