Spooked by the (apparently mythological) low numbers of shoppers this season, several retail chains are pulling out the stops in an attempt to lure consumers in over the next 72 hours, reports Reuters. Seven New York-area Macy’s stores are now open non-stop until 6pm Monday. Kmart is holding a “64-hour sale” that begins tomorrow morning and lasts until 10pm Monday (we’re not sure if the stores are staying open around the clock, however). JC Penney is advertising special sales tonight and tomorrow morning.
According to a survey last week for Discover Financial Services, 42 percent of those questioned said they had either not started their holiday shopping, or had completed some—but not much—gift buying.
Getting shoppers into stores for the final days of the season is crucial for retailers. According to ShopperTrak, December 21-24 last year accounted for 13.6 percent of holiday sales.
“Stores desperately seeking shoppers on Super Saturday” [Reuters]