So it’s official, Miller will be merging with Coors in the hopes of gaining market share from Budweiser, Bud Lite, Michelob, et al..
The venture was originally announced Oct. 9. Miller Brewing Co. and Molson Coors Inc. proposed the deal as a way to sell more Coors Light, Miller Lite and Miller Genuine Draft in the United States. The operation would target No. 1 Anheuser-Busch Cos. (NYSE:BUD) , which has nearly 50 percent of the market with products such as Budweiser, Michelob and Bud Light.
Molson Coors Chief Executive Leo Kiely said the transaction is expected to close in mid-2008, subject to clearance from U.S. antitrust authorities.
Beer wars! Choose sides now.
Molson, SABMiller sign definitive pact [CNNMoney]
(Photo:destinelee)
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Whatever. Labatt will take over the world. Canadians really know how to do beer, and ever since Molsen was taken over by that fascist Pete Coors it hasn’t been the same.
Vote: none of the above.
It’s either local, Labatt Blue, or Moose Piss (it’s a beer from Montana – look it up).
Other than that? I’ll clean my battery connectors with it.
Oh crap, my dad loves his MGD and hates Coors with a passion.
I’ll stick to my Shiner Bock/Hefeweizen, Guinness, and Red Stripe.
This merger really sucks. The word here is that Miller will ditch it’s ancient brewery with union workforce here in Milwaukee in favor of Colorado. The brewery hasn’t seen any updating in years and the suits would rather be located near the west coast. So much for Brew City.
i’ll stick with bud when it comes to that piss water.
I think we are all missing the big point here. These companies have just nullified all the accomplishments of the first Smokey and the Bandit film. Corporations chipping away at our film history one merger at a time.
@Bladefist: You forgot Pabst Blue Ribbon in that list. You should be ashamed of yourself!
Heineken
No impact here, unless they start giving the stuff away….and even that may be iffy.
My current favorite is the “UFO” wheat beer from Harpoon, but I generally buy local — Brooklyn Brewery or Flying Fish. It amazes me that the mass market beer, as bad as it is, is so ubiquitous.
Good to know that when I want some sparkling water with some alcohol, I have 1 fewer companies to choose from.
For people talking about beer in college. I just got out and when in college I would fuck with people with beers. “Hey try this” and I would hand them a very hoppy IPA (or even double IPA) or a very dry Irish stout and watch their faces. First beer I ever enjoyed was a Guiness Draught and I could never drink anything light without thinking it was club soda.
Please tell me that Miller High Life is staying the same!!! I don’t care what anyone else thinks, it’s my favorite cheap beer, plus I am a total sucker for the clear glass bottles and old-fashioned labels. It’s the Champagne of Beers!
@SwampAssJ: The first rule of being a beer snob is knowing how to spell the names of beers.
American beer is like sex in a raft.
Fsckin close to water.
American beers are a lot like American cars.
Worthless.